Strategic and seasoned content professional with 20+ years of marketing experience. Proven experience developing compelling content to engage audiences, elevate an organization's brand, and position a company as an industry thought leader. Specialize in helping organizations evolve their content channels to the next level by increasing business impact and brand awareness.Adept at leading teams—including writers, designers, social media specialists, and producers—and managing six-figure budget to produce timely, impactful stories for target audiences. Skilled at evangelizing the business value of content marketing throughout a global enterprise and building effective partnerships with executives, subject matter experts, cross-functional partners, and stakeholders.Thrive working in environments that value collaboration, empathy, inclusion, growth mindsets, and a sense of humor. Being a lifelong tennis player (USTA 4.5, but currently retired) instilled in me attributes that I bring to the workplace: focus, discipline, determination, and resilience—in addition to the capacity to work well as part of a larger team and work autonomously (singles was my specialty).Experience and skills include:• Content and editorial strategy (top of funnel, evergreen approach)• Long-term vision and road maps for digital channels• Brand voice, style, and standards for clarity + connection with target audiences• SEO optimization to increase organic search• High-level editorial frameworks and pillars• Innovation of new series, mediums (e.g. video and podcast), and formats• Content audits to evaluate strengths, gaps, and new opportunities• Relationship building + nurturing, including cross-functional partners, stakeholders, and executives • Team leadership, coaching, and mentoring through authenticity, clarity, and professionalism• Measuring and reporting on KPIs and using data to influence decisions (e.g. informed editorial strategy, identifying traffic + audience patterns)• Amplification of content through social media, subscribed newsletters, and promotional ads• Business case development• Technical skills: Marketo, Google Analytics, Trello, JIRA, BrightEdge, Contently
Listed skills include Cross Functional Team Leadership, Marketing Communications, Project Management, Product Development, and 20 others.