Jennifer Chae Email & Phone Number

Stamford, Connecticut, Us

Manage the Well U Blog for CareCredit, the health and wellness financing division of a $19.4B global financial services company. Create timely, insightful top and mid-funnel stories that drive traffic and engagement among current and prospective customers. Publish articles, videos, and podcasts spanning across top 5 business verticals. Govern editorial guidelines and tone of voice to ensure consistent, on-brand storytelling. Oversee visual style and standards for in-article graphics, sliders, and animated videos. Launched new series, Dog Breed Guides, for current and prospective customers. Enhance UX through use of visual and interactive content and modules on pages. Lead a team of writers, editors, and designers to produce and design long-form articles. Oversee staffing of 15 freelance writers to maintain optimal talent and expertise across team. Results include:• $1.7M+ unique visitors annually• Average content sentiment of 85+%• Publishing of 300K+ annual articles

Menlo Park, Ca, Us

Developed content for Shop tab on Facebook, a social media app with 1.9B daily users, to increase user engagement, tap throughs, and purchases for e-commerce. Partnered with content designers, merchandising, and curation teams to ensure Shop tab was infused with fresh, trending, and seasonally relevant products. Created style guide to maintain a consistent editorial standard for Facebook Shop. Ensured tone and voice for curated shopping experiences was relevant to target users. Conducted content audit to identify editorial and technical glitches and resolve them for enhanced user experience.

South San Francisco, California, Us

Responsible for overseeing the content strategy for Gene.com, the corporate website of a $689M biotech company, which focuses on telling the inspiring stories of the organization's unique people, culture, and patients. Published stories in a range of mediums, including articles, videos, podcasts, and infographics. Led a team of writers to provide high-level editorial direction and oversight. Oversaw editorial guidelines to maintain brand voice, tone, and quality standards. Developed content framework to define mission statement, objectives, and pillars. Conducted content audit to identify opportunities to amplify storytelling efforts across key lines of business and target audiences. Analyzed KPI metrics to measure and track performance of Gene.com stories.

Irving, Texas, Us

Served as Editor in Chief of corporate thought leadership blog, The Vitals, for a $200B Fortune 7 global company. Drove content strategy to increase inbound traffic, engage audiences, showcase the company's brand story, and position the organization as an industry thought leader. Led design, web production, and social media team to produce and promote blog posts. Managed a team of writers to provide editorial direction and guidance. Fostered enterprise-wide partnerships with executives and internal stakeholders. Partnered with SEO, analytics, UX, demand generation, marketing, and brand teams. Results included:• Increased organic traffic by nearly 50% YOY• Supported monthly average of 25 new leads• 25+% average open rates to monthly newsletter• Tripled Flesch–Kincaid readability score (measures how clear content is to readers) in less than a year• Featured 100+ thought leaders (doubled participation) across five lines of business• Recurring endorsement of content by industry influencers and earned syndication by leading industry publications

Irving, Texas, Us

Led thought leadership blog, Smart Retailing Rx, which provides customer-focused business insights for independent pharmacy owners and influenced new customer wins of $152M. Managed content marketing agency, copywriters, and marketing contractor to provide editorial direction, guidance, and coaching. Led editorial guidelines, meetings, and long-term planning of topics. Monthly newsletter of four unique blog articles to 10K current and prospective customers resulted in above average open and click-to-open rates of 25%+. Led marketing strategies and executed campaigns to support new clinical programs for an independent pharmacy franchise network of 5K customers across 50 states. Programs included specialty at retail and vaccine and immunization offerings. Marketing campaigns to increase program adoption included content marketing, email campaigns, e-newsletters, case studies, guides, and sales tools. Created customer of the year award winner messaging, communications, and video for annual industry conference of 5K attendees. Key results include: • Blog recognized at company-wide marketing forum for content marketing campaign with biggest gross revenue impact to McKesson’s bottom line (influenced new customer wins of $152M)• Exceeded pilot program adoption rates by 50%

Oakland, California, Us

Led marketing and communication efforts for pharmacy benefit division of a $20B California health plan. Developed marketing and communications plan for GenericSmart Program, a cost of healthcare initiative which resulted in $2.8M in savings over four years. Created marketing and communication campaigns to increase awareness of clinical programs and services, including generics, mail order, medication therapy management, claims processing, and drug utilization review. Served as subject matter expert to 50+ employees on Medicare marketing guidelines. Led the launch of team site on corporate intranet with audience of 4K+ employees.

San Francisco, Ca, Us

Managed marketing campaigns for a leading research and teaching hospital and 7th best ranked overall medical center in the U.S. Marketing efforts supported medical departments to raise awareness of programs and services among prospective patients and referring physicians. Specific focus on supporting children's hospital, women's center, and cancer center lines of business.

B.A., English Major And French Minor

M.A., Education