Provide on-brief creative concepts and design support for various TD Business Lines (TD Insurance, TD Wealth, TD Credit Cards, etc) following their guidelines and visual identity.Manage multiple projects and deliver full-funnel (Awareness, Consideration, Acquisition) creative solutions that drive performance with tactics ranging from OLV, OOH, Social Media, Digital Banners, Window Display, Print Collateral and more.Present ideas and concepts in front of clients, agencies or internal teams.Lead, review and provide art direction to ensure high-quality work is produced during film, photography and print/digital production, including colour, animation, design execution, typography, music and more.Think digital first and provide the best experience by following digital and social platforms’ best practices. Stay up to date with the latest trends and designs to deliver best-in-class fresh work.Collaborate with the copywriter, photographer, account/project manager and planner (client) to compose and present thoughtful creatives that align with the project vision and goals.Develop Social Guidelines for TD’s brand integration in various social platforms.Create new sets of TD illustrations and collaborate with the digital team to make them available in the TD Digital Asset Library.Involve in Generative AI Testing Projects on ad creation with tools like ChatGPT, Adobe Firefly, Typeface, Dall-E and Photoshop AI Generative Fill to stay on top of the latest tech.

Build visual assets and templates for traditional and digital communications/optimizations (print and static/animated display) and ad-hoc.Support the brand team in updating brand guidelines and identify areas for improvement and clarification, while considering accessibility and consistency.Adapt to new brand guidelines quickly and execute creative with speed and impact.Produce animated HTML5 banners with Google Web Designer, deliver effective and on-brand creatives.Specialize in Google DoubleClick Studio dynamic banner and provide training to team members.Prepare production files and ensure the accuracy and quality of the design files.Provide feedback and suggestions on agency workflow, Digital Asset Management system testing, project folder structure and file naming convention.Support leadership team to design presentation decks for TD internal events (ie. Townhalls and Team Offsites), social media and email communication templates.

Develop Pure Luxury Magazine brand and guidelines.In charge of Pure Luxury Magazine editorial design, social media, website and event-related communications as a lead designer.Coach junior graphic designers with training, leadership and support. Review their work and provide feedback on improvement.Retouch and colour correct high resolution images in Photoshop.Design pitch decks to present to potential partners or clients.Create print ads, logo designs, booth designs, web banners, animated videos/motion graphics, and image retouching for Caneast's clients.Work with the printers during production and review print proofs to ensure high-quality work is produced.

Create an annual report for the Youth Without Shelter Organization, a booklet for the Council of Ministers of Education Canada, and an infographic poster for the Ontario Ministry of Education.Contribute to designing a new logo for the Canadian Chiropractic Association and a new website for Tucker Professional Corporation. Create icons, infographics and PDF forms for 108 ideaspace Inc. marketing content.

Brand update for Lavan (a soap and skincare boutique) with new visual identity, product labels and packaging.Provide website design and suggestions on improving e-commerce and shopper experience. Create retail marketing materials like promotion ads, posters and window clings.