Jennifer Chichester Email & Phone Number

Chicago, Il , Us

Chicago, Il , Us

Chicago, Il , Us

Providing organizations with marketing support through my experiences including Marketing Strategies, CRM, Event Management, Project Management, Website Creation and Maintenance, Email Marketing, Social Media, Integrated Marketing Campaigns, Digital Marketing and much more. Consulting with local small businesses and global organizations. Consulting projects include: CRM Project: Designing and implementing a CRM Solution for a small business currently growing YoY. Self-taught Insightly Administration to set up the platform using the current business data and requirements to enhance the Sales Experience including creating and implementing: Account Structures, Contacts, Opportunity Pipeline and how to connect with Business Requirements at each stage. Event Management: Organize and plan all corporate sponsored event including logistics and project execution. Driver of Lead Generation at the event through pre-, during and post-event campaigns and follow up to increase ROI for each event. Architected the event management process and framework so could be implemented across other business units. Campaign Solution and Management: Create marketing-driven campaign strategy and new processes for Marketing, Sales and Lead Generation aligned Campaigns. Provided success tools to ensure tracking/reporting available from the campaigns. Continuing to optimize the Campaign process continuously to drive higher results. Salesforce “Champion”: Driving and leading a Global Salesforce Enhancement project across organization to simplify and align multiple regions to provide accurate data, drive pipeline growth and an enhanced End User (Sales) experience.

Miami, Fl, Us

Administrator of global company website and provide continuous enhancements to drive traffic and increase conversion rates for lead generation and recruitment. Implemented Eloqua conversion to new enhanced platform providing increased marketing campaigns results, enhanced lead scoring and lead conversions.Create brand awareness, share thought leadership and showcase career opportunities through corporate social media sites generating buzz for Sitel. Lead and manage Internal Global Marketing Shared Services Agency responsible for delivering on all creative and branded collateral for entire organization.

Miami, Fl, Us

Responsible for Americas Marketing for Sitel:Develop creative strategies for demand generation acquisition campaigns vertically aligned to create leads to fill the top of the sales pipeline and convert to revenue generating opportunities. Manage Inside Sales and Telemarketing Teams focused on lead generation campaigns driving new opportunities into the sales funnel. Utilize Eloqua (marketing automation system) and Salesforce.com to implement multi-channel marketing campaigns to enhance the testing and measurement of results, prospect profiling, lead scoring and nurturing. Build Brand Awareness for Sitel through Public Relations, Event Sponsorships, Globally and Nationally Recognized Awards, Corporate Website and Social Media outlets. Manage Sitel’s participation in multiple events annually including evaluating events, negotiating sponsorships, comprehensive planning and flawless execution to maximize lead generation opportunities. Administrator of corporate website including overall management, creating new campaign and micro sites, converting content through CMS system, overseeing all internal requests and ongoing improvements to enhance conversions.

Nashville, Tn, Us

Develop all marketing strategies and collateral for Minuteman Press Nashville including launching new loyalty, re-engagement and prospecting programs to increase sales.Researched and implemented marketing automation software (Net-Results) to manage lead nurturing programs including developing nurturing emails and landing pages and reviewing results to further define strategy.Developed lead scoring system for lead nurturing programs to identify marketing through sales qualified leads to push leads through the sales funnel and sync with Salesforce.com. Implemented social media for Minuteman Press Nashville including launching first facebook and twitter accounts and currently developing and implementing strategy for blog and re-design of website.Develop marketing strategies and programs for clients as requested including direct mail and integrated multi-channel touch marketing programs.

Launched Marcom Synergy from inception including branding, corporate identity, website, marketing collateral, sales presentations and lead generation programs.

Dallas, Tx, Us

Sold all products and services offered through AT&T including wireless and wired products while meeting all sales expectations.Provided exceptional customer service to all customers for both sales and service including warranty, insurance, accessory and billing issues/questions. Maintained complete knowledge of all products, handsets, rate plans, special promotions, features, accessories, and competitors pricing.

Stamford, Ct, Us

Managed and increased profitability of turn-key insurance and membership direct response marketing programs to customers of Financial Institutions for over 3,000 Direct Mail Marketing events annually.Successfully marketed programs generating $60 million in new annual revenues – marketing a variety of products to over 60 million individuals annually and a marketing budget at $50 million annually.Developed the best creative controls through testing and analyzing results which generates over $500 Million in revenue to clients and an increase in customer retention.Generated a 50% increase in annualized revenue from direct response over three year span with substantial growth in revenue and profitability. Demonstrated experience in the development, execution, management and analysis of cutting-edge direct response marketing programs for multiple product lines. Administered multiple strategic initiatives including all testing development of creative pieces for membership programs, roll outs of all new control creative pieces, and new product development through insurance carrier conversion. Effectively managed cross functional teams within the company and outside vendors to complete strategic corporate initiatives using my highly developed leadership skills to motivate non-direct employees. Designed, developed, and implemented a production strategy to reduce internal cost for marketing to small financial institutions. Strategy resulted in a volume increase of over one million pieces of marketing materials while maintaining a high return on investment.

Organized and implemented direct mail marketing campaigns to over 25 Million customers. Managed a portfolio of top revenue producing clients including: Bank of America, Bank One, First USA, Household Credit Services, MBNA, Providian Financial, Mellon Bank, Bank of Hawaii and Sovereign Bank.Controlled all aspects of my portfolio which produced over $75 Million in annual revenue.Collaborated with sales executives to develop marketing schedules, forecasting marketing events, identifying test partners, explore cross-selling opportunities and deliver presentations at client business reviews.Coordinate communication between all company departments to ensure complete client satisfaction and profitability including: sales, senior management, forecasting, budgeting, database marketing, graphics, print productions, marketing, compliance, enrollment, fulfillment, billing, collections, commissions, customer service, and claims.

St. Louis, Mo, Us

Assisted in management for rental branch with a fleet of over 75 vehicles including off-site airport rentals. Helped increase profitability of branch by over 20% during tenure.Ensured that customer satisfaction levels were consistently rated above corporate averages.