Jennifer Cho Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

New York, Us

• Consultancy supporting clients in marketing, comms and general business strategy.

New York, Ny, Us

• Led the acquisition of company by majority investor, owned Investor Relations, Governing Board, Advisory Board and compliance relationships.• Re-opened six US locations after COVID and brand challenges, transforming public perception and shifting brand sentiment across top tier media, social and external channels.• Reduced cash burn by 41% inclusive of reopening a 6th location and led double digit increase in membership, increasing conversion from 15% to over 50%.• Built and managed headquarter and space teams, creating inclusive hiring processes, clear role scoping/performance management and the establishment of a feedback loop that focused on timely actions. Enforced and created council around culture code for members and employees.• Directed space operations teams and staff. Rescoped roles to create efficiencies while delivering brand of hospitality; analyzing cost against sustainable options, recalibrated necessary licenses, permits and operator responsibilities, bringing in vendors who brought operational savings, adjacent audiences and amplified offerings.• Introduced pricing tiers and profitable new customer value/CAC, decreasing acquisition costs by over 150% per customer.• Developed experiential events and partner/new customer strategy. Wins included Night Market series that showcased over 100 AAPI creators, Crypto Curious to Crypto Confident event/podcast series and Nordstrom collaboration to drive expansion into suburbs.• Migrated customer base to parent company systems, curated new marketing tech stack and created core playbook for European expansion.• Led partner strategy; redefining relationships and executing hundreds of member events, bringing in brand partners like Goop and Respin by Halle Berry to drive topline. Leaned into local partnerships to create geographic awareness and vendor relations in community.

New York, Ny, Us

New York, Ny, Us

• Governed Southwest region of Weber Shandwick, IPG’s integrated marketing and communications firm. Managed team of 70 with full P&L accountability for one of five North America business units of the agency. • Increased profit by over 11% and decreased write offs by 90%, implementing systems, processes and a culture of accountability.• Provided strategic counsel and account leadership for all cross-sector clients in the region. Oversaw client work focused on Earned Media Strategy, Corporate Comms, Crisis Comms, Diversity/DEI work and Social Impact/CSR projects. • Worked with key client acquisitions including inaugural diversity report/comms strategy for Amazon, crisis comms strategy for American Airlines at onset of COVID-19, CSR/Social Impact work for McDonalds and media strategy for Bank of America and Verizon.• Increased talent diversity by 20% and scored A on annual climate for inclusion employee survey.

• Led client service team to solutions maximizing customer acquisition, retention and profitability while supporting productization and revenue goals for acquisition. • Strategized delivery of solutions for the NFL, NBA, USTA, MLS, NHL, NASCAR, PyeongChang Olympics and Gwangju Universidad.• Translated customer opportunities that could be solved by data to provide most effective software/hardware solutions for client need, resulting in 100% customer renewal rates of existing business and 300% growth in new segment markets.

Allen, Texas, Us

• Spearheaded experiential strategy for client MetroPCS, new telecom brand into NY DMA, originating and expanding remit to East coast and national market by translating national brand through hyper-local integrated strategy.• Built team of 15 national direct reports and over 1,500 independent contractors across nation, specializing in multicultural marketing and local sales for corporate marketing and sales teams, company owned stores as well as dealer and master dealer network.• Pioneered unprecedented growth efforts for the agency with MetroPCS, increasing annual retainer to $6M, representing 75% of agency revenue and 60x initial retainer.

SMACK DVD, New York, NY, President & Executive Producer, 2005-2009. Launched first-ever DVD magazine, supervising $500K agency marketing budget and delivering a #7 debut on the Billboard Independent Chart. Negotiated, structured, and managed all distributor, licensing, legal and financial agreements. Co-led production company as President and Executive Producer, hiring and managing 60 employees and achieving 12M units sold over 15 titles. Built and led all brand strategy, marketing and communications. Developed internal team and sourced and managed all agency partners around world across multiple languages to support global release in 52 countries.

Ba, Political Science

Filmmaking Certification

Sports Industry Essentials, Global Expansion, Analytics & Big Data, Digital Media, Event Management & The Future Of Sports

Diversity And Inclusion Certificate, Diversity, Equity And Inclusion