Jennifer Hughes Email & Phone Number

Bristol, England, United Kingdom

London, United Kingdom

Directing monthly digital media analytics projects: -Understanding needs of clients and internal stakeholders and transforming these into technical briefs -Managing, motivating and supporting Analysts assigned the technical briefs -Creating PowerPoint documents and presenting recommendations to clients- Updating clients on status at bi-monthly meetings.

- Create or amend R scripts to run analysis- Create or update Tableau dashboards and publish them to the Tableau server- Manage Tableau server credentials for internal and external users- Present actionable and unbiased insights to internal teams and media clients- Nominated for Omnicom's Springboard programme (the in-house fast-track management scheme). I.

- Creating audience profiles by analysing client customer data with Experian Mosaic (socio-demographic descriptions) segments and recommend who their target audience should be- Using Micromarketer MMG3 and Tableau to visualise geographical reach and recommend areas of opportunity based on population volume and sales value potentialOther duties included.

I wrote code in SAS to create logistic regression models using customer data and presented results for peer review to the Decision Sciences team. Core projects included; predicting likelihood to enter into IVA or bankruptcy, predicting likelihood to sign up to a particular mobile phone contract.