Jennifer Chuprun Email & Phone Number

Santa Clara, California, US

• Supports a diverse mix of internal clients to define, manage and execute on a wide variety of projects including; branding, guidelines development, trade show and events, demand generation campaigns, product launches.
• Develops clear concise creative briefs based on client objectives and sound marketing principles.
• Defines audiences, objectives, goals and key messaging for marketing initiatives to ensure success.
• Collaborates with writers, designers, developers, video producers and agencies to produce successful brand initiatives, product launches and marketing campaigns.
• Leverages Monday.com software as a project management tool to coordinate and manage multiple projects and stakeholders.
• Ensures content complies with brand guidelines, tracks to creative briefs and meets client expectations.

Palo Alto, CA, US

• Partners with a diverse mix of internal clients to define, manage and execute a wide variety of creative projects, including; branding, guidelines development, event planning and booth design, demand generation.
• Develops clear concise creative briefs based on client objectives and sound marketing principles.
• Defines audiences, objectives, goals and key messaging for marketing initiatives to ensure success.
• Collaborates with writers, designers, developers, video producers and agencies to produce successful branding initiatives and marketing campaigns.
• Leverages Workfront software as a project management tool to coordinate and manage multiple projects and stakeholders.
• Ensures content complies with brand guidelines, tracks to creative briefs and meets client expectations.

Atlanta, Georgia, US

• Managed the launching and implementation at a project level for a master rebranding strategy for Cortland, LLC, a real estate investment firm specializing in acquisition, property development and management.
• Developed processes, creative briefs and managed projects to ensure all internal communications, sales and marketing materials were rebranded to meet timelines and align with the new brand. Projects included print.
• Managed and coordinated the redesign of the corporate website and 140 community microsites.
• Managed the marketing staff and outside agencies to ensure all projects were on brand and met established timelines.
• Worked strategically to improve resident programs to align with the new brand and to elevate the customer experience.

London, GB

• Responsible for all aspects of US account-based work. Ensured our clients were provided successful marketing strategies that aligned with their brand, business plan and increased ROI. Responsible for client relations.
• Managed resources with our London office and supported the delivery teams across the global agency to provide a joined-up approach and seamless engagement.
• Led ideation and development content for branding initiatives, integrated marketing campaigns, social media, video production, interactive experiences, publications, reports and presentations for several IBM business.
• Managed content creation for global marketing initiatives for Bloomberg to support their FinTech product portfolio.

Atlanta, Georgia, US

• Shared services project lead for NCR’s global retail and hospitality marketing initiatives.
• Coordinated the execution of print, digital and multimedia materials to support global marketing strategies. Projects included branding, sales and marketing collateral, integrated marketing campaigns, (email, direct.
• Collaborated with sales and marketing automation teams to ensure content supported CRM strategies and produced campaign success.
• Developed project briefs, timelines and estimates. Ensured deliverables were on brand and met marketing objectives.

US

• Responsible for leading and managing consumer revenue projects.
• Managed web content creation including videos, editorial destinations, interactive quizzes, infographics, PowerPoint presentations, branded destinations and interactive advertising units.
• Managed internal and third party resources to ensure timely execution and brand compliance of content.
• Developed detailed project plans using project management software to assign, schedule, monitor and track project progress and costs.

Chicago, Illinois, US

• Managed cross-functional teams of art directors, content strategists, copywriters, developers photographers and project managers.
• Managed all working aspects of accounts including market strategy, development of project briefs, building and managing project teams and workflows, client presentations, proposals, RFP responses, revenue forecasting.
• Managed teams responsible for the creative development, production and distribution of large-scale programs for several QSR and retail clients. Projects included branding, menu board design and optimization, POP/POS.
• Partnered with global research firms to gain insight into cultural norms and market trends to brief our creative team to successfully design a variety of greeting card collections for 30 countries for UNICEF.
• Led strategy and production for the Setton Farms video series promoting business growth, education and sustainability.
• Senior Account Manager for Hanesbrands. Led the development of print and digital sales content for their go-to-market strategy. Managed the launch of a CMS site that allowed the marketing team to effectively create.

• Managed and coordinated all working aspects of accounts including creative team management, market strategy, development of project briefs, client presentations, proposals, forecasting, budgeting, and billing.
• Account lead for INVISTA/Antron carpet fiber brand. Lead the creative development of marketing, sales collateral, event planning and website development. Planned and coordinated trade shows and annual design.
• Project Manager for several Georgia-Pacific commercial and consumer brands. Projects included branding, interactive sales tutorials, package and collateral design.
• Managed creative support staff including hiring, training and performance management.