Jennifer Chuprun Email & Phone Number

Santa Clara, California, Us

Supports a diverse mix of internal clients to define, manage and execute on a wide variety of projects including; branding, guidelines development, trade show and events, demand generation campaigns, product launches, video development, collateral, social assets and websites.• Develops clear concise creative briefs based on client objectives and sound marketing principles. • Defines audiences, objectives, goals and key messaging for marketing initiatives to ensure success.• Collaborates with writers, designers, developers, video producers and agencies to produce successful brand initiatives, product launches and marketing campaigns.• Leverages Monday.com software as a project management tool to coordinate and manage multiple projects and stakeholders.• Ensures content complies with brand guidelines, tracks to creative briefs and meets client expectations.

Palo Alto, Ca, Us

• Partners with a diverse mix of internal clients to define, manage and execute a wide variety of creative projects, including; branding, guidelines development, event planning and booth design, demand generation campaigns, video, collateral, social assets and websites.• Develops clear concise creative briefs based on client objectives and sound marketing principles. • Defines audiences, objectives, goals and key messaging for marketing initiatives to ensure success.• Collaborates with writers, designers, developers, video producers and agencies to produce successful branding initiatives and marketing campaigns.• Leverages Workfront software as a project management tool to coordinate and manage multiple projects and stakeholders.• Ensures content complies with brand guidelines, tracks to creative briefs and meets client expectations.

Atlanta, Georgia, Us

• Managed the launching and implementation at a project level for a master rebranding strategy for Cortland, LLC, a real estate investment firm specializing in acquisition, property development and management.• Developed processes, creative briefs and managed projects to ensure all internal communications, sales and marketing materials were rebranded to meet timelines and align with the new brand. Projects included print, digital, social and fleet redesign for US, UK and China offices and 140 communities.• Managed and coordinated the redesign of the corporate website and 140 community microsites.• Managed the marketing staff and outside agencies to ensure all projects were on brand and met established timelines.• Worked strategically to improve resident programs to align with the new brand and to elevate the customer experience.

London, Gb

• Responsible for all aspects of US account-based work. Ensured our clients were provided successful marketing strategies that aligned with their brand, business plan and increased ROI. Responsible for client relations, staffing, forecasting, billing, new business development and P&L.• Managed resources with our London office and supported the delivery teams across the global agency to provide a joined-up approach and seamless engagement.• Led ideation and development content for branding initiatives, integrated marketing campaigns, social media, video production, interactive experiences, publications, reports and presentations for several IBM business segments. (Watson, Cloud, AI, Storage, Blockchain, Citizenship, The Weather Company and IX.)• Managed content creation for global marketing initiatives for Bloomberg to support their FinTech product portfolio.

Atlanta, Georgia, Us

• Shared services project lead for NCR’s global retail and hospitality marketing initiatives.• Coordinated the execution of print, digital and multimedia materials to support global marketing strategies. Projects included branding, sales and marketing collateral, integrated marketing campaigns, (email, direct, social, blogs, landing pages and video), trade shows, presentations and websites.• Collaborated with sales and marketing automation teams to ensure content supported CRM strategies and produced campaign success.• Developed project briefs, timelines and estimates. Ensured deliverables were on brand and met marketing objectives.

Us

• Responsible for leading and managing consumer revenue projects. • Managed web content creation including videos, editorial destinations, interactive quizzes, infographics, PowerPoint presentations, branded destinations and interactive advertising units.• Managed internal and third party resources to ensure timely execution and brand compliance of content.• Developed detailed project plans using project management software to assign, schedule, monitor and track project progress and costs.

Chicago, Illinois, Us

• Managed cross-functional teams of art directors, content strategists, copywriters, developers photographers and project managers. • Managed all working aspects of accounts including market strategy, development of project briefs, building and managing project teams and workflows, client presentations, proposals, RFP responses, revenue forecasting, budgeting, billing and P&L analysis.• Managed teams responsible for the creative development, production and distribution of large-scale programs for several QSR and retail clients. Projects included branding, menu board design and optimization, POP/POS, website design, market tests, loyalty programs and package design. Responsible for cross-vendor relationships and workflow coordination with printers, photographers, retouchers, copywriters, fulfillment and outside agencies.• Partnered with global research firms to gain insight into cultural norms and market trends to brief our creative team to successfully design a variety of greeting card collections for 30 countries for UNICEF.• Led strategy and production for the Setton Farms video series promoting business growth, education and sustainability. • Senior Account Manager for Hanesbrands. Led the development of print and digital sales content for their go-to-market strategy. Managed the launch of a CMS site that allowed the marketing team to effectively create sales reports, customized product portfolios, update inventory, and adjust pricing in real time. • Project lead for Walmart Great Value rebranding for North America and Canada. Developed workflows and asset management processes to execute style guides, photography, package design, translations, production, color and print management for 6K skus.• Successfully led the development of integrated marketing campaigns for MetLife, Capital One, Porsche, Honda and Acura that increased lead generation, retention and promoted revenue growth.

• Managed and coordinated all working aspects of accounts including creative team management, market strategy, development of project briefs, client presentations, proposals, forecasting, budgeting, and billing.• Account lead for INVISTA/Antron carpet fiber brand. Lead the creative development of marketing, sales collateral, event planning and website development. Planned and coordinated trade shows and annual design competitions for Antron and their channel partners of carpet manufacturers and interior designers.• Project Manager for several Georgia-Pacific commercial and consumer brands. Projects included branding, interactive sales tutorials, package and collateral design.• Managed creative support staff including hiring, training and performance management.