Jennifer Larson Email & Phone Number

Denver, CO, US

Golden, CO, US

Lunar Outpost is an industry leader in space robotics, lunar surface mobility, and space resources.

Denver, Colorado, US

5 week course which focuses on teaching graduate students how to identify opportunities for innovation and turn them into successful ventures. The course covers a range of topics, including idea generation, feasibility analysis, go to market strategy, business model development, and pitching ideas.

Seattle, WA, US

Developed strategic initiatives aimed at positioning AWS as the premier cloud platform for startups across all industries to build, scale, and grow their businesses. I collaborated cross-functionally with worldwide startup teams and the partner marketing organization to develop messaging which highlights the benefits, programs, and expertise AWS offers to.

Seattle, WA, US

• Led the AWS Education Accelerator, aimed at supporting edtech entrepreneurs in bringing their innovations to market. I developed and executed an integrated marketing communications strategy that significantly exceeded.
• Implemented a two-prong marketing and enablement strategy, resulting in over 1200 applications (120% of goal) from edtech startups globally.
• Ran the kickoff week in Seattle, facilitating key sessions and supporting participant success.
• Fostered a collaborative environment through team-building activities and support resources, ensuring effective program delivery and growth opportunities for participating startups.

Seattle, WA, US

• Managed the AWS EdStart program, an initiative designed to support edtech entrepreneurs to build innovative online learning, analytics, and campus management solutions leveraging AWS cloud services. Championed the.
• Developed event strategy, industry partnerships, and recruitment plan to drive awareness and increase applications.
• Led engagement activities, including webinars, founders dinners, and meetups, to enhance member engagement and growth within the industry.
• Collaborated with internal sales teams on go-to-market strategies to support their edtech customers, contributing to overall sales and program success.

Greenwood Village, Colorado, US

• Boutique marketing agency committed to driving impactful brand narratives, outreach, and engagement strategies to elevate an organization’s market presence and growth. Active in the non-profit and education industries..
• School Launch Plan - developed and executed a grassroots marketing campaign for a new K-8th grade school in a community with a high percentage of Spanish-speaking families, creating outreach materials in both English.
• Google Training Program - developed and implemented a custom professional training program for educators to enhance their understanding and utilization of Google's suite of apps, working closely with Google-certified.
• Video Series - led the creation of a video series to showcase a school's character education program, collaborating with video consultants for capturing and editing the footage, ensuring the videos effectively.

• Founded and led all aspects of SchoolBzz, an edtech startup focused on streamlining school to home communications. Recognized in 2019 as a Hot Startup to Watch by Built in Colorado. Operations were shut down during the.
• Bootstrapped $1.2 million over 5 years and grew the company to a team of 24 employees across sales, marketing, operations, customer success, finance and software development.
• Managed relationship with strategic media relations agency to amplify brand visibility and drive earned media coverage.
• Spearheaded product strategy, design and development resulting in an 80% adoption rate of the SchoolBzz mobile app, averaging 500 users per school.
• Established a go to market partnership strategy with leading learning management services including Google, Schoology and Powerschool. Member of AWS EdStart.
• Designed and built a voice-enabled Alexa skill from scratch allowing schools to push their morning announcements to any Alexa device. Developed business model and sponsorship strategy. Product launch was scheduled for.

Charlottesville, VA, US

• Six year longitudinal study funded by the U.S. Department of Education, Institute of Education Sciences comparing student achievement growth in schools implementing the Core Knowledge curriculum. Managed all field.
• Partnered with Colorado Department of Education and the Colorado League of Charter Schools to develop a comprehensive outreach campaign, successfully recruiting families for study participation.
• Collaborated with principal researchers and multiple stakeholders to align the operational strategy with study objectives and timelines.
• Developed and managed the communications strategy, exceeding participation retention goals throughout the study.

Highlands Ranch, Colorado, US

• SkyView Academy is a preschool through 12th grade public charter school located in the Douglas County School District, Colorado’s third largest school district. Managed a diverse group of consultants and volunteers to.
• Developed the SkyView brand identity and integrated marketing plan, including public relations, content strategy, and digital media, that resulted in full enrollment and a waitlist on the first day of school.
• Led all community presentations and negotiation efforts with the board of education to secure the initial 3-year contract for the school program.
• Facilitated a comprehensive job search to recruit the school’s Executive Director.

US

• North Star Academy is a K-8 public charter school located in the Douglas County School District. Managed all startup activities, including the development of the school's charter application, contract negotiations.
• Conducted field studies and market research to better understand the opportunity and demand for a charter school program in the local community.
• Directed grant application efforts and secured over $1 million in grant awards for the school’s first year of operations.
• Led the efforts to obtain necessary bond financing to fund the development of a $10 million facility renovation in the school’s second year of operations.
• Developed and executed comprehensive marketing and communications strategies, including branding, public relations, and community outreach, to ensure successful school launch and enrollment.

• A B2B technology startup offering web conferencing and streaming media solutions for enterprise organizations. Developed a comprehensive marketing plan to drive lead generation and assisted in establishing the.
• Launched a new corporate website and managed online promotion efforts, increasing web traffic by over 200% within a year.
• Conducted product demonstrations at industry trade shows.
• Implemented a marketing database and lead tracking system to measure the return on investment of company’s customer acquisition programs.

• Relocated to Denver as part of the acquisition of Durand Communications by Webb Interactive Services, a company providing interactive communication and e-commerce solutions for small businesses. Oversaw all marketing.
• Assisted senior executives with product strategy, including messaging, capabilities, and application development.
• Conducted competitive, marketplace, and customer-based research and presented findings.
• Managed the implementation of a new brand identity across the organization.

• A B2B technology startup providing software and online services for building virtual communities on the Internet. Hired as the sixth employee, I played a pivotal role in establishing operational processes and.
• Developed and executed product marketing strategies, events, and communications to support customer acquisition strategy.
• Managed public relations and investor relations, generating several favorable write-ups in trade journals.
• Additional roles included Office Manager and Marketing Coordinator.

Master Of Business Administration (Mba), Executive Program

Bachelor Of Arts (Ba), Mathematics