* Proven ability to execute sales strategy for assigned territory exceeding all census goals.* Converted the majority of the client base from low return subsidized to high yield private pay clients in two years increasing gross revenue for the agency.* Fulfill the role of a trusted advisor assisting prospects in navigating through senior care options to meet their needs.* Leveraged persuasive verbal and writing skills to educate clients regarding service options. * Maintain relationships with clients, family members, and support team to assure that client’s needs are continually met.* Coordinate with discharge planners, social workers and other professionals to ensure continuity of care upon discharge from skilled nursing facilities.* Resolve client and care team issues. * Acquired and maintained thorough knowledge of industry and regulations.* Utilize Microsoft office and SmartCare to track prospect and client interactions.* Negotiate pricing and terms based on my in-person assessments, complete service agreements and other required paperwork.* Coordinate and attend professional meetings, health fairs, and other industry events to promote agency.* Designed a client survey program to assist in identifying needs and increase retention.* Obtained credentialing for the agency to be recognized as a leader in person-centered care.* Directed process and acquired appropriate licensing to achieve business growth throughout New England.* Facilitated agency’s move from paper to fully electronic business operations to help improve workflow.

* Oversaw more than 2,500 hospital, health plan, clinic and health professional customer accounts establishing an excellent relationship with each client and maintaining a 95% retention rate.* Presided over all client service operations including response to queries, sales presentations, proposal development, product delivery, invoicing, and issue resolution resulting in a 99.7% customer satisfaction rating.* Exceeded revenue goals using a consultative approach to business-to-business sales, growing our health care customer base by 292% during my tenure.* Developed and implemented sales, marketing, pricing, and communication strategies for three product lines of business, supporting strategic goals related to patient and professional education, health promotion, and revenue development.* Enrolled new corporate clients and trained human resources staff on utilization of the Healthy Babies Healthy Business program.* Executed logistics and implemented promotional plans to maximize exposure and acquire sales leads at 10 to 12 national trade shows annually.* Maintained prospect, sales, and inventory databases.* Conducted market analysis and established pricing strategies that maximized return on investment.* Presented training to staff nationwide related to product offerings, cultivating sales opportunities, and incorporating products and services into sponsor partnerships.* Accountable for a $500,000 marketing division budget and ensuring return on investment.* Monitored inventory of more than 200 print products and collaborated with the creative department on restocking.* Coordinated with warehouse operations to ensure adequate inventory and timely and accurate delivery of printed educational products to clients.* Supervised, trained and set goals for division staff of three.