Jennifer Clarke Email and Phone Number
Bringing digital marketing strategy, data science, UX/CX together to educate and drive growth. at
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Cencora
Jennifer Clarke's Location
Burlington, Ontario, Canada, Canada
Jennifer Clarke's Contact Details
Jennifer Clarke work email
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Jennifer Clarke personal email
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Jennifer Clarke phone numbers
About Jennifer Clarke
Leveraging my passion for digital marketing, I help companies reach their customers, persuade them to purchase and ultimately increase their brand awareness. A Strategist, User Experience and Interaction Design professional, with a strong business acumen, all built on a background in Project Management. Specialties: Marketing Strategy, Digital Transformation, User Experience and Interaction Design, Information Architecture, Demand Marketing, Data Visualization, Agile Development, Interactive Campaigns, New Business Development, Leadership
Jennifer Clarke's Current Company Details
Cencora
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Bringing digital marketing strategy, data science, UX/CX together to educate and drive growth.
Jennifer Clarke Work Experience Details
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Vice President, Digital ExperienceCencora Oct 2024 - Present
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Vice President, Global Web ExperienceCencora May 2023 - Nov 2024
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Senior Director, MarketingInnomar Strategies Dec 2021 - May 2023Oakville, Ontario, Ca -
Director, MarketingInnomar Strategies Oct 2019 - Dec 2021Oakville, Ontario, CaIn the role of Marketing Director I identify market opportunities, strategically execute through a multi-channel approach, and oversee the measurement of marketing tactics aligned to the organizational strategy. As the Marketing leader, I make recommendations to prioritize resources and optimize the performance of our marketing effort to drive business goals and financial performance. I ensure all marketing activity, are strategically aligned to support Innomar Strategies’ and AmerisourceBergen’s market positioning, messaging, and brand identity. In addition, I have responsibility for strategic oversight of both a traditional and digital marketing mix for Innomar Strategies and other Canadian business segments. Leading the implementation decisions and strategic planning related to branding, lead generation, advertising, corporate sponsorship and social media and serve as lead for all marketing-related initiatives.
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Senior Manager, MarketingInnomar Strategies Nov 2017 - Oct 2019Oakville, Ontario, CaAs the Senior Manager, Marketing I am responsible for the development, implementation, and analysis of all marketing initiatives for Innomar Strategies and its related business unit brands; HealthForward and Cameron Stewart LifeScience. In this role I identify, execute and measure marketing tactics aligned to both the marketing and organizational strategy, make recommendations to prioritize key objectives and optimize the performance of marketing tactics that drive business goals and financial performance. I ensure all marketing activity, as well as the related internal and external materials, are strategically aligned to support Innomar Strategies’ and AmerisourceBergen’s market positioning, messaging, and brand identity. In addition, I drive digital product development for the business through stakeholder interviews, advisory boards, business requirements, roadmap and release schedule management. In this time I have implemented a mobile, digital and innovation strategy across the enterprise.
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Director, Digital Strategy & UxJan Kelley Dec 2015 - Nov 2017Burlington, Ontario, CaIn the role of Director, Digital Strategy & UX I support digital projects for our clients. From conception to launch and beyond, I play a key role to support existing and new clients. I bridge the gap between clients’ business goals and agency technical deliverables to ensure digital objectives are set and met. To do so, I work closely with the Client Team members to gather necessary requirements in order to execute innovative projects.Management and Leadership• Hire and manage the Strategy, UX and Development team members to maintain the proper talent mix and to maximize both employee utilization and bench-strength capabilities. Lead the team in all aspects of project execution, providing appropriate management of risks and expectations• Oversee the quality of all team's project documentation coming out of Jan Kelley• Participate in performance evaluations and career development planning. Mentor staff to ensure they are meeting their career goals as well as ours.• Manage resourcing expectations from Account Managers and properly allocate the resource and time expected for the task. And manage project budgets and schedules for our digital projects to ensure we are working as efficiently and effectively as possible. -
Director, Strategy & ExperienceThrillworks Dec 2013 - Dec 2015Greater Toronto Area, Ontario, CaSolution Development and Delivery• Lead the RFP response process through the internal teams to ensure the response is in line with the prospective client's goals and business needs, while maintaining the Thrillworks approach and voice.• Working with creative and strategy teams to concept interactive projects. Create wireframes, site maps, use cases, business process flows and navigational flows with a focus on user experience, by understanding and being an advocate for user needs.• Lead the team in project planning and quoting with timing and estimates, technical specifications and scope of work documentation. Translate customer requests and business requirements into specifications and tangible changes. As well as, recommend appropriate interactive and mobile solutions to meet client business requirements while balancing business strategy with user needs and technologyManagement and Leadership• Hire and manage the Strategy, UX and content team members to maintain the proper talent mix and to maximize both employee utilization and bench-strength capabilities. Lead the team in all aspects of project execution, providing appropriate management of risks and expectations• Oversee the quality of all team's project documentation coming out of Thrillworks• Participate in performance evaluations and career development planning. Mentor staff to ensure they are meeting their career goals as well as ours.• Manage resourcing expectations from Project Managers and properly allocate the resource and time expected for the task. And manage project budgets and schedules for projects during the Strategy, User Experience and content phases. -
Manager, Strategy & ExperienceThrillworks Jul 2011 - Dec 2013Greater Toronto Area, Ontario, CaSolution Development and Delivery• Working with creative and strategy teams to concept interactive projects. We create wireframes, site maps, use cases, business process flows and navigational flows with a focus on user experience, by understanding and being an advocate for user needs.• Assist in project planning and quoting with timing and estimates, technical specifications and scope of work documentation. Translate customer requests and business requirements into specifications and tangible changes. As well as, recommend appropriate interactive and mobile solutions to meet client business requirements while balancing business strategy with user needs and technologyManagement and Leadership• Hire and manage the Strategy team to maintain the proper talent mix and to maximize both employee utilization and bench capabilities. Lead the team in all aspects of project execution, providing appropriate management of risks and expectations• Oversee the quality of all UX project documentation coming out of Thrillworks• Participate in performance evaluations and career development planning. Mentor staff to ensure they are meeting their career goals as well as ours.• Manage resourcing expectations from Project Managers and properly allocate the resource and time expected for the task. And manage project budgets and schedules for projects during the Strategy & User Experience phases
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Information And Interaction DesignerThrillworks Feb 2010 - Jul 2011Greater Toronto Area, Ontario, CaIn this position I am heavily involved in collecting, analyzing and documenting client's business requirements. These requirements are then used to form a marketing strategy, information architecture and wireframes. More than just boxes and arrows, I work very closely with the clients and our internal team to ensure that the strategy and vision is represented at every step. In this role I:* Communicate with both creative and technical teams* Balance business strategy with user needs and technology* Ensure that business goals and requirements are married with innovation and design* Create wireframes, site maps, use cases, business process flows, navigational flows* Analyze web analytics* Define and document interface requirements* Utilize SEO and search best practices
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Project ManagerSocial Media Group Jun 2009 - Feb 2010Toronto, Ontario, CaAttend new business briefings in order to assist in scope outline, resource requirements and project workflow. Build client relationships to ensure continuous project progress, immediate resolution of issues and positive relationship growth. Lead and manage project life cycle from final project definition, timeline creation, resource allocation and management, development and implementation. Review and reconciliation of project budgets. Ensure quality execution of project scope, resource management and budget control as outlined in the SOW. Provide clear direction, appropriate communication and documentation of project status to stakeholders, including risk, budgeted hours for resources, timelines, milestone deliveries, and overall project and relationship status. Develop ongoing solutions that can deepen the client relationship and add value through new opportunities, ideas and solutions. -
Interactive Project ManagerRogers Media Jul 2007 - Jun 2009Toronto, Ontario, CaEnsured that all web campaign deliverables are met on time, under budget and beyond the client’s expectations. As an Interactive PM, I played a major role in all aspects of the media buys. I consulted on client pitches and acted as a resource at client meetings to brainstorm the most innovative ways to present the client’s message to their audience. I manage the client relationships between sales and vendors. Workback schedules, sitemaps, wire frames, mockups and in-depth metrics reports are created for client/agency approvals on all projects. Analysis of analytics at the beginning, mid-program and post are mandatory to be sure benchmarks are hit and tweaks to the campaign can be made to optimize throughout. It is imperative that I review the competitive online presence and am able to provide expertise on all new technology and trends in the interactive world. I keep up to date on the IAB standards as well because it is key in leveraging rich media, SMS and social media to deliver the client’s message without alienating the end users. I have worked on a wide variety of microsites and media including video with pre- and post-roll, Facebook applications, podcasts, interactive banner ads, in-banner games, blogs and weekly quiz contests. -
Ad TraffickerRogers Media Mar 2006 - Jun 2007Toronto, Ontario, CaWorked with the Web Sales department to maintain the ad campaigns from the media buy, creative testing, flighting, optimization, through to final reporting. I maintained the ad inventory on our websites so that budgets can be met, media buys can be fulfilled and sales targets realized. I would troubleshoot with sales, the clients and agencies and our Ad Server to create “out of the box” creative that can be delivered within the IAB specifications. When websites sold out of inventory I would consult with sales to create alternative ad spots or ad types, such as sponsorships, interstitials, top layer or emails to accomplish their impressions. Investigated website and ad serving issues, working with Producers, IT and DFP support to streamline processes and offer clients a better and more effective mode of advertising, all the while keeping the user experience a positive one.
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Advisor.Ca Csr + Website Co-OrdinatorRogers Media Mar 2005 - Mar 2006Toronto, Ontario, Ca
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Production ManagerRogers Media 2002 - 2006Toronto, Ontario, Ca
Jennifer Clarke Skills
User Experience
Digital Marketing
Seo
Digital Strategy
Web Analytics
Social Media
Information Architecture
Advertising
Content Strategy
Online Advertising
Online Marketing
Cms
Digital Media
Search Engine Optimization
Marketing Strategy
Strategy
Creative Direction
Research
User Interface Design
Email Marketing
New Business Development
Social Media Marketing
Integrated Marketing
Marketing
Analytics
Agile Methodologies
Digital Transformation
Management
Marketing Communications
Mobile Marketing
Leadership
Search Engine Marketing
Mentoring
Data Visualization
Sem
Martech
Google Analytics
Google Adwords
Interaction Design
User Experience Design
Lead Generation
Product Management
Jennifer Clarke Education Details
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Humber CollegeDigital Design
Frequently Asked Questions about Jennifer Clarke
What company does Jennifer Clarke work for?
Jennifer Clarke works for Cencora
What is Jennifer Clarke's role at the current company?
Jennifer Clarke's current role is Bringing digital marketing strategy, data science, UX/CX together to educate and drive growth..
What is Jennifer Clarke's email address?
Jennifer Clarke's email address is jc****@****rks.com
What is Jennifer Clarke's direct phone number?
Jennifer Clarke's direct phone number is +190568*****
What schools did Jennifer Clarke attend?
Jennifer Clarke attended Humber College.
What skills is Jennifer Clarke known for?
Jennifer Clarke has skills like User Experience, Digital Marketing, Seo, Digital Strategy, Web Analytics, Social Media, Information Architecture, Advertising, Content Strategy, Online Advertising, Online Marketing, Cms.
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