Jennifer Colvin Email & Phone Number

Tenino, Wa, Us

San Francisco, California, Us

Managed global product operations, product marketing, enablement, and technical writing teams.

San Francisco, California, Us

Managed the entire customer lifecycle from acquisition through onboarding, support, and ongoing success. Lead all marketing, lead generation, social media and branding efforts. Crux Systems provides visibility into supply chains, helping cargo owners, freight forwarders, and truckers move cargo more efficiently through terminals (acquired by Flexport).

Lead all marketing strategies for Mojave Networks (mobile security start-up acquired by Sophos), including: social media and content strategies, lead generation, marketing analytics, online marketing, public relations and messaging. Increased social media followers by 220% in one year, and increased marketing-generated leads and exceeded revenue plan targets by 146%.

San Jose, Ca, Us

Established and managed a global communications team responsible for communicating with consumers, large merchants and partners through a variety of channels about issues impacting their accounts. Increased the timeliness and effectiveness of communication channels, established policies for handling crisis communications across the company, and launched merchant technical support services through social media. In addition, managed social media for the developer network (including on Twitter, Facebook, YouTube and blogs), developed policies for community management, trained staff in social media best practices, and engaged with customers via social media to build community and drive revenue.

Projects include developing online marketing strategies, overseeing website redesigns and creating media relations strategies. Clients include software companies and higher education institutions.

Oakland, California, Us

Provided leadership for cross-functional strategic planning teams and developed business plans for system-wide units; developed messaging and media relations strategies for senior leadership to effectively handle critical issues partnerships with Google Book Search and the Open Content Alliance; developed and oversaw the implementation of marketing plans for the launch of web archiving and online publishing services; and created web strategies and content for various websites. A redesign of one website resulted in a 40 percent increase in user satisfaction.

Implemented a blog, wrote content and engaged the online community to promote Jennings’ books and services; researched companies and industries for the book “Hit the Ground Running.”

Bordeaux, Aquitaine, Fr

International internship with an e-commerce company in France. Conducted a usability heuristic evaluation, analyzed customer satisfaction survey data, and completed a competitor analysis to support recommendations for improving conversion rates through better site functionality and an improved user experience.

Seattle, Us

Wrote online content and advertising copy, and managed online communities. Coordinated the redesign of the online help section, which reduced calls to the customer service center by 30 percent.

Mba, Marketing

Ba, English (Creative Writing)

Ba, Communications (Journalism)