At Bacardi, my focus as Director has been on spearheading our omnichannel strategy to enhance National Retail Sales. This role has allowed me to integrate a specialized digital team within our commercial framework, optimizing our online sales presence across various platforms. Leveraging my expertise in strategy, insights, and analytics, my team has become a cornerstone in driving digital growth for Bacardi.Our collaborative efforts have established strong partnerships with key stakeholders in eCommerce, digital merchandising, and retail media. We are committed to increasing the visibility of the Bacardi portfolio and ensuring that our consumers enjoy engaging and memorable experiences. With a dedicated approach to web content management and digital content, we strive to deliver category growth solutions that benefit both Bacardi and our valued customers.