Director, Omnichannel - National Retail Sales
CurrentLed the acceleration of BUSA's omnichannel strategy by embedding a 4-person digital "center of excellence" into the commercial organization.
Mar 2023 - Present
AeroLeads people directory · profile
Jenn Smith Email & Phone Number
Director, Omnichannel - National Retail Sales at Bacardi | Expert in digital commerce
at
Bacardi
1 work email found
@bacardilimited.com
3 phones found area 416 and 314
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Omnichannel - National Retail Sales at Bacardi | Expert in digital commerce
Location
Miami, Florida, United States
Who is Jenn Smith? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Jenn Smith is listed as Director, Omnichannel - National Retail Sales at Bacardi | Expert in digital commerce at Bacardi, based in Miami, Florida, United States. AeroLeads shows a work email signal at bacardilimited.com, phone signal with area code 416, 314, and a matched LinkedIn profile for Jenn Smith.
Jenn Smith previously worked as Director, Omnichannel - National Retail Sales at Bacardi and Director, Strategy, Insights & Analytics - Digital Commerce at Bacardi. Jenn Smith holds Master Of Arts (M.A.), Global Communication, Communication Management from University Of Southern California.
Company email context
Email format at Bacardi
This section adds company-level context without repeating Jenn Smith's masked contact details.
{first_initial}{last}@bacardilimited.com
86% confidence
AeroLeads found 1 current-domain work email signal for Jenn Smith. Compare company email patterns before reaching out.
Profile bio
About Jenn Smith
At Bacardi, my focus as Director has been on spearheading our omnichannel strategy to enhance National Retail Sales. This role has allowed me to integrate a specialized digital team within our commercial framework, optimizing our online sales presence across various platforms. Leveraging my expertise in strategy, insights, and analytics, my team has become a cornerstone in driving digital growth for Bacardi.Our collaborative efforts have established strong partnerships with key stakeholders in eCommerce, digital merchandising, and retail media. We are committed to increasing the visibility of the Bacardi portfolio and ensuring that our consumers enjoy engaging and memorable experiences. With a dedicated approach to web content management and digital content, we strive to deliver category growth solutions that benefit both Bacardi and our valued customers.
Listed skills include Food Science, Sensory Evaluation, Analytical Chemistry, Gmp, and 43 others.
Current workplace
Jenn Smith's current company
Company context helps verify the profile and gives searchers a useful next step.
16 roles
Jenn Smith work experience
A career timeline built from the work history available for this profile.
Director, Strategy, Insights & Analytics - Digital Commerce
Led all mining of new and existing data sources to shape strategy for driving online sales growth through pureplay, delivery service and omnichannel retail partners.
May 2021 - Jun 2023
Senior Manager, Consumer Insights
Established the consumer insights discipline as a source of competitive advantage for Bacardi Canada.
Nov 2018 - May 2021
Consumer Data Strategy & Crm
Drove consumer data and portfolio-wide CRM strategies to help future-proof PRNA against looming identity and privacy challenges, while also driving loyalty and revenue growth through the delivery of personalized experiences at scale.
Feb 2018 - Nov 2018
Digital Brand Manager - Media & Content
Managed and led Digital Marketing for Pernod Ricard brands in Canada.
Oct 2014 - Jan 2018
Senior Digital Content Strategist
• Founded and led Digital Strategy discipline at Zeno Canada, focusing on community management, social content, and influencer strategies for clients like Motorola and Netflix.• Doubled Agency’s client base YoY, expanding team headcount from 1 to 4, resulting in increased revenue and client satisfaction.• Developed and implemented innovative digital campaigns for clients such as WWF, FreshBooks, and NIVEA, driving brand awareness and engagement.
Mar 2014 - Sep 2014
Digital Strategist + Project Manager
Feb 2012 - Mar 2014
Web Content Manager
Created and implemented a content strategy for the redesign of OntarioLiberal.ca, which delivered measurable improvements in site traffic and online donations. Defined and refined the processes necessary to engage a disparate group of developers, designers and copywriters into an integrated team of in-house content creators responsible for the delivery of a steady stream of multimedia content (video, images) from the campaign trail.
Jul 2011 - Oct 2011
Client Engagement Analyst
58Ninety Inc.
Led the business analysis portion of digital strategy engagements for companies in the CPG sector (including Molson Coors Canada, Maple Leaf Foods, L’Oréal, Workopolis); developing a framework for evaluating a company’s ecosystem of digital properties/activities in relation to both brand impact and top-line business objectives. Responded to seven RFPs on behalf of the Agency and crafted all new business pitch presentation decks.
Feb 2010 - Oct 2011
Advance Team Member, Michael Ignatieff Tour
Apr 2011 - May 2011
Corporate Communications Intern
Jan 2009 - May 2009
Advance Team Member, Dalton Mcguinty Tour
Aug 2007 - Oct 2007
Strategic Communications Assistant
Feb 2007 - Oct 2007
Creative Services And Marketing Intern
Jan 2006 - May 2006
Summer Intern, Communications
May 2005 - Aug 2005
Section Director
May 2003 - Aug 2003
4 education records
Jenn Smith education
Master Of Arts (M.A.), Global Communication, Communication Management
University Of Southern California
Master Of Science (M.S.), Global Media Studies
The London School Of Economics And Political Science (Lse)
Ba (Honors), Political Science
Queen'S University
Ib Diploma, Higher Level: English, French, Biology. Standard Level: Economics, Art, Math Methods
Toronto French School
FAQ
Frequently asked questions about Jenn Smith
Quick answers generated from the profile data available on this page.
What company does Jenn Smith work for?
Jenn Smith works for Bacardi.
What is Jenn Smith's role at Bacardi?
Jenn Smith is listed as Director, Omnichannel - National Retail Sales at Bacardi | Expert in digital commerce at Bacardi.
What is Jenn Smith's email address?
AeroLeads has found 1 work email signal at @bacardilimited.com for Jenn Smith at Bacardi.
What is Jenn Smith's phone number?
AeroLeads has found 3 phone signal(s) with area code 416, 314 for Jenn Smith at Bacardi.
Where is Jenn Smith based?
Jenn Smith is based in Miami, Florida, United States while working with Bacardi.
What companies has Jenn Smith worked for?
Jenn Smith has worked for Bacardi, Pernod Ricard, Zeno Group (An Edelman Company), Ontario Liberal Party, and 58Ninety Inc..
How can I contact Jenn Smith?
You can use AeroLeads to view verified contact signals for Jenn Smith at Bacardi, including work email, phone, and LinkedIn data when available.
What schools did Jenn Smith attend?
Jenn Smith holds Master Of Arts (M.A.), Global Communication, Communication Management from University Of Southern California.
What skills is Jenn Smith known for?
Jenn Smith is listed with skills including Food Science, Sensory Evaluation, Analytical Chemistry, Gmp, Flavors, Haccp, Product Innovation, and Hplc.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial