Jennifer Craft Email & Phone Number

Dallas, Tx, Us

➤ A marketing consultancy focused on growth, product marketing, GTM, and acquisition strategies. Established long-term clients (average over 1.5 years) across Financial Services, CPG, and Technology. Key clients include Knack Collective, Central Pacific Bank, Pourri.➤ Knack Collective: (current) Develop strategy, media tactics, and go-to-market strategy for SaaS and cloud-based solutions across FinServ, Healthcare, Manufacturing, and Retail partners for Microsoft and Optimizely. Solutions across FinServ, Healthcare, Manufacturing, and Retail leveraging AI, Machine Learning, and Confidential Computing. Recommend campaign assets, messaging, and channels to drive brand awareness and build pipeline and sales. ➤ Central Pacific Bank: Created and implemented a go-to-market (GTM) strategy for Shaka Checking, focusing on digital channels to expand reach to a younger demographic, and managed rebrand of all digital channels to align with the brand redesign in Jan 2021. > Crafted content strategy, devised growth and promotion plans, selected channel tactics, and streamlined customer onboarding processes for Shaka Checking. > Engineered customer onboarding and engagement campaigns to promote the new app to drive digital adoption.> Rebranded digital presence and launched website, social channels, and email workflows to align with brand redesign.➤ Pourri: Created e-commerce strategy to drive growth, including product mix, channel tactics, media, and personalization (cross-sell, upsell, automation). > Optimized Black Friday/Cyber Monday merchandising and promotion strategy, driving a 20% YoY revenue increase. > Defined customer segmentation and personas to optimize personalized experiences and increase customer LTV.

Bs, Management

Mba, Marketing