Jennifer Crowley Email & Phone Number

London, England, Gb

Advising the board of this scaling climate education charity on their digital strategy and collaborating on the stewardship of their 5 year strategy including fundraising, governance, impact measurement and communications.

London Area, United Kingdom

I lead our global responsible business platform and the education, guidance and mobilisation of responsible business practices across our regions, capabilities and client offerings.From investor relations and ESG ratings to our philanthropic strategy and non-financial KPIs, this work supports Kin+Carta to better serve our clients, our growth ambitions and our purpose to make the world work better for everyone.I lead our global responsible business platform and the education, guidance and mobilisation of responsible business practices across our regions, capabilities and client offerings. From investor relations and ESG ratings to our philanthropic strategy and non-financial KPIs, this work supports Kin+Carta to better serve our clients, our growth ambitions and our purpose to make the world work better for everyone.

Named as one of The Drum's BD Top 100, my role is to understand our clients goals and needs. I champion these in order to build and optimise experience platforms that create long term value. By connecting people, data, and technology we deliver impactful outcomes for the ambitious organisations that we partner with. I believe in the responsibility of digital to shape a sustainable carbon future for our clients and world at large.

London

I focus on matching the expanding digital, CX and anthropology expertise of Zone and Cognizant to the rapidly changing needs of the UK retail sector. "Jennifer has led the charge taking Zone's capabilities into Cognizant clients, winning over colleagues and clients alike"

London, United Kingdom

Responsible for group revenue and planning for this client group of 39 cross-discipline people over three locations.My priority was scale and accuracy of revenue flow, margin and EBIDTA performance on a monthly basis. I contributed to the distinct culture of the client group, balancing team development plans and client requirements with the overall agency ambitions.Direct client responsibilities included Barratt Homes lead-generation and BT retention and loyalty programmes

London

As overall guardian of the Coca-Cola GB portfolio account, I drove the quality and effectiveness of our digital strategy, campaigns and social media work for brands like Diet Coke, Oasis and the corporate CCGB website.I managed significant client budgets and as such was solely accountable for profitability to the agency.Managing a team of five directly and influencing a cross-agency team of fifteen, my leadership style of collaboration and empathy saw the team mature, perform and enjoy their work. Privileged to represent both Zone and Coca-Cola, I worked with our agency partners across London, UK and Europe on both local and pan-European digital campaign implementation.

London

As Account Director on the Coca-Cola portfolio account I worked with my team to deliver creative and consistent web, social and mobile brand amplification through great platforms, campaigns and creative.The breadth of my portfolio responsibilities ranged from the social media communications of the Coca-Cola, Diet Coke and Coca-Cola Zero powerhouse to the forecasting and reporting of financial performance. My first achievement was to comprehensively benchmark the large-scale digital activity of Coca-Cola's Olympic sponsorship. This afforded me the ability to evaluate subsequent campaigns highlighting progress, successes, opportunities and ROI. Subsequent achievements involved managing the high-profile national Share a Coke campaign and winning new business with the Oasis brand.

Dublin, Ireland

Via roles in domestic marketing to premium and luxury brand proposition development, promoted to digital lead on global brand projects; strategic thinking, planning and delivery of marketing initiatives online.Articulation and delivery of key tenets of global digital strategy including website development, social media framework, SEO, compliance, online media, crisis communications and budget management of €850,000.Research and development of new ways to drive the equity of the brand online.Champion the digital strategy with colleagues, markets and senior stakeholders working closely with Insights team on campaign evaluation in the pursuit of fully integrated marketing.

Greater New York City Area

A member of the national brand team, I played a role in print and radio advertising activities (writing briefs, attending creative sessions and approving proposals).As official brand ambassador, I worked with, trained and presented to divisional sales teams and distributor houses as well as being the face of the brand to media and consumers at events and conferences across the USA.Specific responsibility for briefing new colleagues and agencies on brand heritage, character, tone of voice and providing in-depth product training.

Bachelor Of Business Studies And French, Business And Marketing

With in-depth modules in French business, culture, language and media every semester my interest in living in France peaked when I earned.

Education record

This is a pioneering purpose-driven leadership course, designed to provide a new generation of advertising and marketing agency leaders.

Post Graduate Diploma, Digital Marketing, Distinction

Activities and Societies: 1 of 25 selected to participate in inaugral course covering topics from digital strategy to mobile advertising.

Post Graduate Diploma, Financial Management

Activities and Societies: Corporate governance and risk management, financial strategy, company accounts and financial.

Erasmus, International Marketing, Cross Cultural Business

Activities and Societies: Worked part-time in travel agency. Worked evenings and weekends in Murphy's Irish Pub. Tutored French family.