Email Marketing Specialist
CurrentMy responsibilities include:- Managing email and SMS marketing strategy and execution of all single send, automated, and transactional email marketing campaigns to drive B2B & B2C sales- Develop and present an email campaign strategy and continue to update it on a regular basis- Building reports to monitor email KPI’s and then make necessary adjustments- Overseeing abandon cart & browse and abandon email drip campaigns- Using data to drive creative decisions on email content- Overseeing shipping & confirmation email templates & layouts- Designing new engaging email content that can be A/B tested across various email channels- Driving sales through email campaign follow-up with prior customers with the intent to increase sales