Jennifer Serna Email & Phone Number

Los Angeles, CA, US

Anaheim, California

Oversee promotions marketing team for Disney Parks, Experiences and Products including Disneyland Resort, Disney Cruise Line, Aulani and Adventures By Disney.

Greater Los Angeles Area

• Recruited to spearhead national and regional cross-platform promotional and publicity strategies for 15+ films a year at industry-leading PR firm serving top entertainment studios like Universal Pictures, Warner Bros..
• Ideate, develop, and oversee executions of cutting-edge campaigns across digital, social, and print, propelling brand visibility and sales of major box office releases including Jurassic World ($1.6B), Furious 7.
• Mentor and manage 6+ direct reports across Los Angeles and New York, proactively unifying bi-coastal digital, publicity, and promotions teams by cultivating a culture of inclusiveness, communication, and collaboration
• Apply consumer insights and leverage relationships to maximize partnerships and outreach with Hispanic markets in the U.S. while operating within the clients’ multimillion dollar budgets
• Evolve internal processes, streamlining reporting and implementing new budget tools to increase operational efficiencies
• Build and nurture strong, trusted relationships with studio executives, garnering high-level praise and repeat business

Greater Los Angeles Area

• 42West – Ideation, creation and execution of approved promotional/PR driven stunts in support of upcoming movie releases - targeted to the Hispanic market - on behalf of film studios; management of third-party vendors.
• Alliance Connection – talent/audience/travel coordination for marquee events (i.e. Kids Sports Choice Awards); logistics team member assisting in the coordination of flights, accommodations and transportation for.
• MobileWorks/LeadGenius – create specialized email marketing strategies and campaigns for a variety of clients, along with account executives, to increase their customer-base and revenue

West Hollywood, CA

• Directed national promotional and publicity campaigns for film releases and product launches at H+M Communications, an award-winning public relations firm specializing in entertainment, consumer goods, and lifestyle.
• Developed campaigns that strategically targeted the top ten Hispanic markets in North America, bolstering box office sales of The Lorax ($348M), Despicable Me ($456.1M), Despicable Me 2 ($970.8M), Bridesmaids ($288.4).
• Built outstanding client relationships, collaborating closely with executives at Universal Pictures, Disney, Alcon Entertainment, Lionsgate, Paramount, Disney Consumer Products, and Jakks Pacific to balance creative.
• Managed promotions team of 6+ individuals across multiple cities, empowering each to deliver standout campaigns that exceeded clients’ expectations

Los Angeles, CA

• Devised and executed multi-market campaigns promoting Fox Sports’ Spanish programming channel, Fox Deportes
• Managed $15M operational budget, efficiently allocating resources across multiple departments to meet annual targets for on-air promotions, trade show publications, upfront coverage, and more
• Developed compelling marketing campaigns with sponsors including Major League Soccer, Major League Baseball, UEFA Champions’ League, State Farm, Verizon Wireless with cross-promotional efforts featured on the network’s.
• Sourced network’s first external media planning agency and approved media buys across all platforms