Through the work of a 15-person AR staff, the Lehigh University Alumni Association Board of Directors, and many campus colleagues, I help the university's 90,000 alumni connect to each other and back to the University for the purpose of supporting Lehigh's priorities. We recently reached our GO: The Campaign for Lehigh goal that 50% of all alumni will be informed, involved, or invested in some way.

Periodically publish articles about alumni engagement, alumni relations, loyalty economics, Net Promoter, and public speaking in magazines including Toastmasters Magazine and CASE Currents.

Five sessions at the Academic Impressions Measuring Alumni Engagement Conference, Phoenix in October 2014, St. Louis in October 2015, Orlando in November 2016:* Defining Engagement* Alumni Surveys* Net Promoter System in Alumni Relations * Gathering Data & Ensuring Data Integrity* Using Metrics to Inform Program Planning StrategyAlso presented three 90-minute webinars on the Net Promoter System (NPS) for Alumni Relations in 2014, 2015, 2016

My job was to arm my colleagues with data to smartly engage 240,000 Cornell alumni around the globe. Primarily I tracked the activity that the staff of 53, in partnership with 6,000 volunteer leaders, generated, then I found the stories in that data. I also managed email marketing projects as well as designed, fielded, and analyzed engagement surveys.I also thought a lot about how to harness and grow engagement sparked by event attendance. Cornell spends thousands of hours (and dollars) producing events, and close to zero hours following up. We were starting to change that through better dashboards and evolving job descriptions.Finally, Metrics+Marketing was one of three legs of an internal Digital Pipeline Strategy. Cornell engages about 1/3 of its alumni in the traditional ways: volunteering, events, and giving. What about the other 70%? Working with Digital Innovation and Brand & Communications, we were working to figure out how to identify, cultivate, and activate those potential supporters. Crowdfunding, Giving Day, templated marketing resources, leveraging analog events, persona development: these were all part of the burgeoning strategy.

Managed team of 14 people who promoted and fostered the idea that Cornellians - students and faculty in Ithaca and alumni around the globe - can change the world.

My job was to help entrepreneurially minded Cornell alumni connect with each other. Primarily I did this by hosting 40 business networking events/year featuring world-class Cornell alumni speakers, an Open Mike opportunity, and ample networking time.

Powerful resumes and cover letters that help entry-level and mid-level jobseekers get the jobs they deserve.

Copywriting, editing, marketing services for businesses of all sizes, across nearly all industries.

Microsoft Brand Identity CampaignPro-Bono Clients

Popeyes Chicken Loews Hotels

RCAAetnaCompaq Computer CorporationAT&T WirelessMasterCard International