Jen Bateman Email & Phone Number

Working within the CRM team to drive customer engagement and loyalty with the Virgin Money brand.

Responsible for the strategy, planning, implementation and evaluation of multiple existing customer marketing campaigns focused on driving digital engagement and adoption.

Chester, United Kingdom

Supporting the development and implementation of multi-channel marketing activities, initiatives and projects to drive the Credit Card business forward and improve customer experience.

Chester

Working within a small team to managing key client accounts by developing marketing strategies and managing projects from creative concepts through to development and final execution. • Manage and administer the end-to-end delivery of full cycle marketing projects within budget and timescales for key clients within the business.• Plan, build and manage marketing campaigns for clients• Manage client relationships to ensure the success of their campaigns• Write engaging and quality content for press releases, blogs, social media and website copy• Analysis and reporting to clients on the performance of their marketing activity• Work with the Account Director to write proposals for current and prospective clients as required

Ewloe

Working within the Optimisation Team at TravelSupermarket that focused on improving online conversion and building profitable long term relationships with customers.Taking ownership of brand CRM activity in order to maximize customer engagement, revenue and drive visitors to site. • Responsible and accountable for the tactical CRM plan, produce and plan and a suite of email layouts and templates which are mobile responsive and the best in class customers. • Stakeholder management across marketing, commercial, product and compliance• Analysis and interpretation of onsite, email and customer data to influence marketing and campaign strategy • Work closely with Content, PR, PPC and SEO teams, ensuring the website is constantly updated with content that is optimised and engaging for customers and optimised for SEO and updating via CMS platform• Identify opportunities for growth using data by monitoring best sellers, category traffic, customer funnels, traffic sources, CTR’s and other measures• Supervising and training junior members of the team. Allocating their workload and monitoring team performance against targets.

Ellesmere Port

Responsible for arranging, managing and overseeing all aspects of roadshow campaigns and event marketing programs as part of overall integrated marketing campaigns across the UK, Europe and Middle East for my key account group of clients that included B2B, internal communications and B2C projects.• Budget management detailing event and marketing expenditure, maximising profitability and ensuring campaign is delivered on time and on budget.• Writing design briefs for creative agencies for graphic design and promotional materials and proof reading and correspondence. • Responsible for producing critical paths and constructing event schedules including compiling itineraries and communicating to the wider campaign team.

Idm Email Marketing, Distinction

Bachelor'S Degree, Advertising And Brand Management, 2:1