• Address the diverse and evolving needs of clients by providing experienced counsel and creating strategies that align with their business and marketing objectives• Develop and execute comprehensive PR strategies to promote clients, products, and overall brand image globally• Running Global Strategy on clients for both domestic and international talent including actors, musicians, content creators, filmmakers, public figures and corporate clients • Identify impactful story angles, craft strategies and secure stories centered around a client’s narrative• Cultivate a spirit of teamwork among client teams, using planning, research, and creative tools to effectively attract new business• Identify and foster relationships with key influencers, brands and partners to expand the company’s reach and visibility• Create and produce multi-platform marketing campaigns across paid, digital and social media, working with internal and external agencies, finding new and innovative tactics to promote all aspects of a campaign• Lead crisis communication efforts, ensuring the client and the company’s reputation is protected while any potential issues are addressed swiftly and strategically

· Restructured the company framework, strategy and roles for staff to encourage employee career longevity• Lead and guided team with a positive attitude and professional tone while delegating tasks and deadlines adjusting systems in place as needed• Secured consistent press opportunities for a wide array of clients including corporate executives, athletes, talent, beauty, brand and book coverage for talent, creator faced platforms and musicians • Collaborated with philanthropic organizations like Music Cares, Art of Elysium, USO and other groups while garnering organic publicity coverage • Wrote press releases for talent endorsements, brands partnerships, client fashion line exclusives and podcast announcements • Showed proactivity, resourcefulness and tenacity in problem solving

• Developed and produced multi-platform marketing campaigns across Paid, Digital, and Social Media, working with internal and external agencies, finding new and innovative tactics to promote a client or title • Acting as their media spokesperson, handled sensitive information and A-List and emerging talent with discretion and tact• Ran point with A-list talent clients on their projects, press updates and goals based on the ever-changing media landscape• Conceptualized confidential monthly meetings with junior staff to address personal and work-related questions, featured guest speakers to educate them on certain topics with more clarity to set them up for success• Oversee the creation of press materials, including press releases, media kits, executive briefing documents, and content for digital media.• Managed brand partnerships, Podcast launches, client production companies, large scale productions and events • Set up new business meetings for emerging and established talent to bring continuous revenue to the department

• Broadcast Publicist for national film campaigns - worked with all entertainment shows and west coast talk shows to secure national broadcast hits as well as talk show bookings, junket coverage, set visits and premiere coverage• Acted as a day‐to‐day contact for agents, managers and publicists for talent relations while effectively communicating and negotiating strategies that encompass all aspects of the film campaign
• Proactively pitch and communicate with broadcast and specialty press to ensure all key publicity materials and assets are received • Strategized and execute overall screening plan with VP of national publicity and agencies to secure optimal coverage• Work closely with creative advertising and media integrations team to provide campaign assets, act as a point for all talent requests and work with network producers for media promotions and publicity reveals
• Managed all talent relations, ticketing, assets and logistics for all awards shows
• Coordinated with the digital team to develop campaign strategy and implementation of trailer debuts, first looks and roll out plans in collaboration with broadcast partners• Helped facilitate in the selection and review of all creative content materials and decide debut strategy with marketing • Wrote press releases, talent biographies, film synopsis and pitches for campaign initiatives and events• Oversaw PR agencies to execute national campaign directives
• Handled top talent for publicity junkets/premieres, talk shows and other publicity events

• Successfully handled national bookings, regional events, engagement with fans monitoring press at fan camp before premieres and constructed framework for large scale events like Comic Con and was assigned to one of the three leads in all Twilight Saga films for all publicity appearances and press tours• Successfully vetted songs to flag potential singles for soundtrack with music supervisor• Managed and grew the publicity assistant, managed publicity budgets including estimating and keeping track of all departmental spending• Handled the Head of Worldwide Marketing’s scheduling and day-to-day tasks serving as a reliable contact between internal and external partners• Assembled research screenings and focus groups with filmmakers and studio executives to gauge audience interest while pivoting promotional strategy and contributed to re-shoots, scenes to be cut and like ability of characters to measure the amount to use them in campaigns