Jennifer Vaughn work email
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Seasoned data science leader with over 15 years of experience in building and scaling high-performing teams across diverse industries. Proven track record of developing innovative machine learning models and analytics solutions that drive significant business value, including multimillion-dollar revenue lifts and cost savings. Adept at leading cross-functional teams and fostering a collaborative, inclusive environment that promotes innovation. Passionate about leveraging advanced analytics to solve complex business challenges and committed to building a world-class data science organization that propels business growth and innovation. Specialties: AI, SAS, SQL, Predictive Modeling, Machine Learning, Uplift Modeling, Marketing Analytics, People-Based Marketing Strategies, Personalization, Customer LTV Analysis
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Director Of Data ScienceUnderdogAustin, Tx, Us
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Director Of Data Science & AnalyticsBig Fish Games Apr 2021 - PresentSeattle, Washington, Us• Lead a team of 10 data scientists and analysts, scattered across 5 different time zones. • Provide data science & analytics support to both the product and marketing organizations for 6 mobile games.• Led the development of predictive models to help optimize the in-game experience, including a segmentation framework that helped deliver a 5% revenue lift in just the first event launch and $1.3 million in annual incremental revenue.• Implemented generative AI and automation that resulted in annual savings of more than $350K• Started a data science roadshow series to promote our data science work across the entire company. -
Senior Manager, Advanced AnalyticsThe Home Depot Apr 2012 - Apr 2021Atlanta, Georgia, Us• Managed the Advanced Analytics team and the corresponding roadmap.• Managed a team of 17 data scientists and analysts located in 3 different offices, across 3 different time zones.• Managed all predictive modeling and predictive analytics work within the Marketing organization.• Built the first suite of machine learning models that were used for Marketing; net benefit of $17 million in incremental revenue• Built the entire system of models that powered personalization within all Home Depot emails.• Built a recommender system that delivered product recommendations daily and weekly.• Received 13 different Homer Awards for modeling & analytics work -
Statistical Modeling LeadDell Sep 2009 - Apr 2012Round Rock, Texas, Us• Managed modeling roadmap for Consumer and SMB Global CRM team.• Managed internal resources and vendor resources and assignment of modeling and analytics tasks.• Built numerous predictive models for B2B and B2C marketing efforts.• Led and managed all uplift modeling work and implementation efforts. Impact of the uplift modeling work was over $35 million in incremental revenue over a 2-year period.• Silver Level Achievement award for implementation of uplift modeling (Jan. 2011) -
Decision Sciences Senior ConsultantDell Sep 2006 - Sep 2009Round Rock, Texas, Us• Lead statistical modeler for the Global CRM group.• Built predictive model to identify transactional business customers that should be transitioned to a relationship segment based on predicted spend. • Built internal house-holding process for Consumer and helped lead effort to publish this house-holding data in the Data Warehouse. Total Operating Income benefit from this effort was $1,454,898.• Created new prospect purchase propensity model for Direct Mail that resulted in year-over-year increases in response of over 60%.• Led analysis and modeling effort on a customer sales segmentation project which resulted in a $3.2 million increase in operating income per quarter.• Recipient of 3 Circle of Excellence Awards - Significant Achiever
Jennifer Vaughn Skills
Jennifer Vaughn Education Details
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Baylor UniversityStatistics -
Texas State UniversityBusiness
Frequently Asked Questions about Jennifer Vaughn
What company does Jennifer Vaughn work for?
Jennifer Vaughn works for Underdog
What is Jennifer Vaughn's role at the current company?
Jennifer Vaughn's current role is Director of Data Science.
What is Jennifer Vaughn's email address?
Jennifer Vaughn's email address is je****@****ell.com
What is Jennifer Vaughn's direct phone number?
Jennifer Vaughn's direct phone number is +151284*****
What schools did Jennifer Vaughn attend?
Jennifer Vaughn attended Baylor University, Texas State University.
What skills is Jennifer Vaughn known for?
Jennifer Vaughn has skills like Analytics, Sas, Crm, Segmentation, Predictive Modeling, Direct Marketing, Analysis, Database Marketing, Statistical Modeling, Forecasting, Market Research, Management.
Who are Jennifer Vaughn's colleagues?
Jennifer Vaughn's colleagues are Erin Locascio-Cutrone, Holly Withering, Lilianna Rich, Zach Farber, Eunbee Kim, Caleb Wheeler, Nathaniel Wiles.
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