Future Today brand ambassador. Actively participate as a member of the leadership team, consulting the co-founders on all things media, sales, marketing, events and communications. Evangelize and educate on behalf of Future Today by participating on panels, podcasts, interviews and guest contributing for industry trades throughout the streaming landscape.Established and lead a successful Ad Sales & Marketing team inclusive of sales, b2b marketing, PR, research, revenue, pricing/planning/forecasting, addressability, ad products, social media and HR needs.

Lead the US sales team in direct and programmatic partnerships spanning the expansive Future Today library of content while working closely with the co-founders on strategy, forecasting, implementing procedures and the recruiting/hiring process. Acting liason between sales and ad ops team to ensure successful partnerships. Represent Future Today within the media industry. Ideate and create marketing materials to share the Future Today story with the marketplace. Work with industry trades to inform the community on accomplishments and success stories. Vet and analyze research/data partners to help validate the Future Today place within the CTV landscape.

Create brand awareness for Future Today throughout the Midwest region by sharing the Future Today footprint spanning kids/family, entertainment and lifestyle content. Future Today's portfolio includes 700+ CTV channels; Happykids.tv, The LEGO Channel, LOL Surprise, Filmrise, AFV, Fawesome.tv, iFood.tv and so many more.Educating partners in deciphering between multiple options within the CTV marketplace. Sharing the benefits of working publisher direct.Sold through the first direct IO for Future Today with Kraft Lunchables inclusive of sponsorship elements and channel creation to feature Lunchables content.Set up, manage and monitor direct PMP's with partners to give a safe, controlled environment offering weekly reporting and transparency. Work directly with agencies to develop direct solutions in helping clients reach targeted engaged audiences.Create marketing partnerships as well as marketing/PR materials to share with the community.Work directly with trade partners to increase Future Today's brand awareness. Attend industry events and trade shows to continually educate myself and increase Future Today's brand awareness.Negotiate company contracts with industry resources including Winmo and SellerCrowd.

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• Manage and lead the Chicago/Detroit Ad Sales team while cultivating solid relationships throughout the Midwest region, covering the following properties:The Weather Channel, Local Now OTT, Entertainment Studios Syndication, On-Site Activations, Pattern on Twitter, The Grio and Entertainment Studios Cable Nets• Increased Ad Spending from $5 million to $22 million dollars within 2 years.• Successfully added 28 zero share partners to The Weather Channel.• Individual contributor working within the Insurance and Retail vertical.• Lead a team covering CPG, Pharmaceutical, QSR, Retail, Insurance, Financial, Travel, Gov’t and Auto industries.• Team Lead for PMX negotiations. Secured an increase in CPM and dollar volume across the entire Entertainment Studios Portfolio for Chicago and New York. Play an ongoing, integral part in negotiations for the network. • Collaborate on annual budgets/goals for the sales staff.• Part of the team that brought the new official outfitter to the network in Lands' End.• Ideated with NHTSA to bring a life saving message to The Weather Channel with the Child Safety/Heatstroke “Look before you Lock” campaign.• Participant in the creation of the Fall Sales and Annual Upfront Presentations, working with the research and marketing teams to encompass the success stories spanning the portfolio.• Campaigned and solidified a game plan to increase headcount for the Midwest region. • Co-Created, implemented and participate in the TWC Mentor program, giving all employees an opportunity to be a mentor or mentee.• Represent The Weather Channel at trade shows, festivals and events including SXSW and ANA conferences.