Jennifer Darga, Cmp

Jennifer Darga, Cmp Email and Phone Number

Experiential Strategist , Project Management @ Amway
Grand Rapids, MI, US
Jennifer Darga, Cmp's Location
Grand Rapids Metropolitan Area, United States
Jennifer Darga, Cmp's Contact Details

Jennifer Darga, Cmp work email

Jennifer Darga, Cmp personal email

Jennifer Darga, Cmp phone numbers

About Jennifer Darga, Cmp

Sports and events industry veteran with 25+ years of successful, effective and ROI driven marketing strategy, project management and brand consulting experience. Adept in Strategic Development, Sponsorship Activation Partnerships, Project Management, Go to Market and Team Leadership across B2B and B2C. Proven track record of driving solution-focused workstreams and EQ-based relationships. Expert in creating and leading brand activations across major sports properties with a focus on achieving ROI.EXPERTISE  Project Management Strategic Partnerships and Alliances Brand Strategy and GTM Planning Strategy and Management Go to Market Strategy Sponsorship Activation and Integration Event Initiation, Planning, Implementation & Evaluation Deal Structuring and Contract Negotiations Trend and Market Analysis Grassroots Marketing Design Staff / Volunteer Recruitment, Hiring and Onboarding Client & Account Management

Jennifer Darga, Cmp's Current Company Details
Amway

Amway

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Experiential Strategist , Project Management
Grand Rapids, MI, US
Website:
amwayglobal.com
Employees:
21119
Jennifer Darga, Cmp Work Experience Details
  • Amway
    Experiential Strategist , Project Management
    Amway
    Grand Rapids, Mi, Us
  • Amway
    Brand Strategy , Project Management
    Amway Sep 2019 - Present
    Ada, Michigan, United States
    - Direct strategy, brand campaigns, and on-site experiential events experience for 4,000 business owners- Led management of agency and stakeholder (18) communication, project management and GTM plan creation- Manage Amway’s C-suite executives for meetings and on-site event participation- Spearhead company’s annual business strategy development by driving the organization through creation of campaigns- Led multi-level workstreams ensuring clarity and alignment with strategy.
  • Darga Group
    Owner
    Darga Group Jul 2012 - Present
    Gand Rapids, Michigan, United States
    QUALIFICATIONS:ProductionMajor League Soccer | Cup Championship, All-Star Game + SuperDraft Week- Project, Staffing and Event Production Director- Served as the liaison between Mercedes-Benz Stadium and MLS - Directed and facilitated hospitality at training facility - Handled on-air Draft selection productionPartnerships and Third-Party RelationsSuper Bowl 50 Committee- Served as 50 Club Director for venue’s NFL Player hospitality - Oversaw partnership inclusion and activation at venue (Vinters, F&B, Designers, local SB partners) - Directed on-site live broadcasts from event venueGrassroots MarketingNike (MKTG)- Led youth programming strategy with Chicago Public Schools and Parks and Recreation for Nike- Managed execution of show trials with local youth and developed seasonal tour strategyStrategy & ManagementAARP / NASCAR (Wunderman)- Led AARP at-track customer initiative strategy, execution and ROI- Managed online and in-mail campaign initiativeADDITIONAL CLIENT LEADERSHIP WORK INCLUDES: - Byrne Electrical Specialist | Director of Events & Employee Relations- Telluride Yoga Festival | Relationship & Operations Director- Motive | Edrington National Sales Meeting Activation and Pepsi Account Management- Pure Barre | Studio Consult & Community Liaison- Chloe + Isabel | Leadership Development, Small Business Strategy- OmPas | Yoga Brand Launch- Six Degrees, Inc | Spider-Man 3 Videogame Launch Event- Converse | WADE Apparel and Shoe Launch Event - IMG Live | NCAA Men’s Final Four, Community Events, Coca-Cola Bracket Town- Allstate | NCAA Championship Bowl Series & Olympics- Velocity | Super Bowl Sponsorship Activation - Melt | Super Bowl Consumer Activation/VIP Engagement
  • Lululemon
    Store Openings, Community And Management
    Lululemon Oct 2009 - Aug 2015
    Various Markets
    Ann Arbor, MI, June 2014-August 2015Toledo, OH, May 2013-June 2014Vail, CO, May 2012-2013Denver, CO Oct 2012-May 2012Chicago, IL Oct 2009-Jan 2010-Community, Denver CO and Chicago, IL-Recruiting and hiring manager-Director of in-store operations- Guest acquisition and retention strategy- Market Research and Development - Create and build accelerated business pipeline- Manage P&L, quarterly and yearly sales contribution- Store/Showroom openings and growth of market share- Team recruitment/onboarding/retention
  • Octagon
    Allstate Account Director
    Octagon May 2008 - Feb 2009
    Greater Chicago Area
    • NCAA College Football, Racing, and Olympic sponsorship platforms management• Client PR, planning, execution and media analysis• Development and execution of marketing platforms • Spearhead strategy of Allstate business unit projects• Manage Chicago Octagon office• Manage Allstate partner agency and third party vendors
  • Paragon Marketing Group
    Account Supervisor
    Paragon Marketing Group Jun 2006 - May 2008
    Greater Chicago Area
    • Develop and activate the Holiday Inn Major League Baseball Sponsorship• Oversee and manage client communications• Evaluate and celebrity talent agreements• SWOT Analysis • Revise and manage sponsorship properties• Budget management• Staff management and development
  • Mktg
    Sports Consulting, Manager
    Mktg Jun 2005 - Jun 2006
    Greater Chicago Area
    • Provide strategic direction and implement effective sponsorship strategies for AT&T National/Local markets• Manage media, public relations, and event management partners • Client management for AT&T national/local programs• Sponsorship proposals, negotiation, and brand integration with AT&T NCAA, NFL, NBA, MLB, NHL, American Idol, Country/Rock artist, athlete, and coach agreements• ROI Analysis • Business Development opportunities for local market integration• Staff supervision and career development
  • General Motors
    Chevrolet Promotions Supervisor, Gmr*Works
    General Motors Oct 2000 - Jun 2005
    Naperville, Il
    • Supervise Managers/Coordinator and career development • Present, create, and manage experiential marketing opportunities for Local Marketing Chevrolet Dealer groups• Evaluate, negotiate and execute Chevrolet NBA, NFL, Sports Shows, State Fairs, 2002 Olympics and grass roots properties • Organize on-site promotions with third party vendors and promoters•. Implement media outlets and creative agency TV, Radio and Print Creative• Operational and Sponsorship Budget management
  • Lansing Lugnuts
    Sponsorship Representative
    Lansing Lugnuts Feb 2000 - Oct 2000
    Lansing, Michigan Area
    • Managing sponsorship accounts• Activate sponsorship events per agreements
  • Michigan State University
    Promotions Manager
    Michigan State University Feb 1997 - Feb 2000
    • Create promotional strategies for all Olympic Sports• Development and execution of community relations programs• Supervise marketing and promotions student interns
  • Detroit Pistons
    Community Relations Specialist
    Detroit Pistons Feb 1996 - Dec 1996
    Auburn Hills, Mi
    • Design literacy program for Detroit inner city youth• Direct community action groups• Design and organize player pre-season community outreach

Jennifer Darga, Cmp Skills

Sponsorship Event Management Marketing Strategy Event Planning Marketing Public Relations Sports Marketing Management Social Media Marketing Relationship Marketing Leadership Social Media Crm Strategy Integrated Marketing Strategic Planning Marketing Communications Market Research Sports Sponsorship Sales Brand Awareness Fundraising Entertainment Direct Marketing Advertising

Jennifer Darga, Cmp Education Details

Frequently Asked Questions about Jennifer Darga, Cmp

What company does Jennifer Darga, Cmp work for?

Jennifer Darga, Cmp works for Amway

What is Jennifer Darga, Cmp's role at the current company?

Jennifer Darga, Cmp's current role is Experiential Strategist , Project Management.

What is Jennifer Darga, Cmp's email address?

Jennifer Darga, Cmp's email address is jd****@****ail.com

What is Jennifer Darga, Cmp's direct phone number?

Jennifer Darga, Cmp's direct phone number is +197047*****

What schools did Jennifer Darga, Cmp attend?

Jennifer Darga, Cmp attended Michigan State University, Cornell University, Lightyear Leadership, Michigan State University, Event Leadership Institute, Events Industry Council.

What are some of Jennifer Darga, Cmp's interests?

Jennifer Darga, Cmp has interest in Social Services, Children, Nba, Nfl, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Ncaa Football/basketball/field Hockey, Poverty Alleviation.

What skills is Jennifer Darga, Cmp known for?

Jennifer Darga, Cmp has skills like Sponsorship, Event Management, Marketing Strategy, Event Planning, Marketing, Public Relations, Sports Marketing, Management, Social Media Marketing, Relationship Marketing, Leadership, Social Media.

Who are Jennifer Darga, Cmp's colleagues?

Jennifer Darga, Cmp's colleagues are John Dillinger, Jonathan Sanchez, Meg Roelfsema, Ioana Mara Vesa, Emanuela Marchioni, Alex Birkinsha, Baohai Huang Huang.

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