Jennifer Dewey

Jennifer Dewey Email and Phone Number

Head of Product Marketing and B2B Marketing | Marketing Leader | Thumbtack | Formerly Zillow, Remitly @ Thumbtack
Jennifer Dewey's Location
Seattle, Washington, United States, United States
Jennifer Dewey's Contact Details
About Jennifer Dewey

Product Marketing leader with over 12 years experience in growth marketing for B2C and B2B. Passionate about people: Customer-obsessed and Team Builder.

Jennifer Dewey's Current Company Details
Thumbtack

Thumbtack

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Head of Product Marketing and B2B Marketing | Marketing Leader | Thumbtack | Formerly Zillow, Remitly
Jennifer Dewey Work Experience Details
  • Thumbtack
    Senior Director Product Marketing And B2B Marketing
    Thumbtack Sep 2024 - Present
    San Francisco, California, Us
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  • Thumbtack
    Director Of Product Marketing, Head Of Product Marketing
    Thumbtack Nov 2022 - Sep 2024
    San Francisco, California, Us
    - Transformed function from a reactive service team to a proactive strategic thought partnership team- Expanded breadth of support 120% YoY from Outbound PMM only to both Inbound and Outbound support across all strategic pillars- Increased team size 33% YoY while upleveling team talent to demonstrate competencies from GTM, Strategic thought leadership, direct and indirect influence, roadmapping, experimentation, and more- Developed 3 net-new company-wide programs that have provided deep insights into the revenue-driving side of our business and that provide future-looking strategic predictions to guide Executive planning.- Conceptualized strategic company vision and drove to fruition in under 1 year, which mobilized Product, Marketing, Public Relations, Brand, and Frontlines toward one singular vision, deadline, and campaign launch for the first time in company history- Known to be a "visionary product thinker," "strategic thought partner," and "crucial to the retention of team members"
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  • Zillow
    Director, Product Marketing (Shopping + Apps)
    Zillow Nov 2021 - Nov 2022
    Seattle, Washington, Us
    Develop business strategy, derived from customer insights and product fit, to influence the Product Leadership for Zillow's core Shopping product across website and apps thus building a vibrant, engaged, and personalized experience for customers. My value adds include:• Creating alignment across an enterprise to deliver an integrated experience for customers while driving incremental revenue from each effort launched, including product roadmap prioritization, marketing GTM, and app acquisition.• Launched first company-wide Engagement initiative which drove +30% YoY retention of new and existing customers.• Servant leader supporting a large cross-functional team boasting the prioritization and native build of our flagship app which has grown over 300% in installs and revenue-driving KPIs since my leadership began in 2019.
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  • Zillow
    Director Of Product Marketing, App Platform
    Zillow Dec 2020 - Nov 2022
    Seattle, Washington, Us
    Lead team of highly skilled Product Marketers building, elevating, and bringing to market a customer-centric app platform that makes home buying seamless and easy.
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  • Zillow
    Director, Marketing & App Growth
    Zillow Aug 2020 - Dec 2020
    Seattle, Washington, Us
    Lead cross-functional team across Mobile App growth and marketing for multiple lines of business.
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  • Zillow
    Senior Manager, Mobile Growth
    Zillow Jun 2019 - Aug 2020
    Seattle, Washington, Us
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  • Zillow
    Senior Manager, B2B Performance Marketing
    Zillow May 2018 - Jun 2019
    Seattle, Washington, Us
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  • Remitly
    Program Manager, Global Operations
    Remitly Feb 2017 - Apr 2018
    Seattle, Washington, Us
    Drive end-to-end vision, strategy, roadmap, and delivery of innovative global programs that delight customers worldwide.• Defined automation opportunities that improved efficiency by 10% with cost savings of $71K annually.• Identified and improved customer friction within customer journey that reduced customer contacts by 25% in Q4.• Key stakeholder in multiple API integrations for improved service and partner relationships. • Travel internationally to collaborate with direct and indirect reports on product improvements, customer pain points, and to test viability of new customer-facing strategies.
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  • Remitly
    Senior Manager, Digital Marketing
    Remitly Feb 2015 - Feb 2017
    Seattle, Washington, Us
    Responsible for the overall planning and execution of digital media for India and Philippines regions across social, search, remarketing, mobile and display networks. Achieved aggressive growth and efficiency goals by being a data-driven marketer.• Achieved +81% y/y growth in Paid Search marketing programs in 2015 with monthly budgets of $240K.• Launched and scaled new SEM program for India market by 400% y/y in 2016 with over 900 conversions/week.• Drove down CAC in all markets to attain a 9-month payback while managing accelerated customer acquisition.• Expanded digital marketing channels to include remarketing, YouTube, Apple Search, and affiliate partnerships.
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  • Enova
    Product Manager
    Enova Aug 2014 - Feb 2015
    Chicago, Il, Us
    Jennifer is currently developing her skills as a Product Manager for the U.S. Marketing team. She is orchestrating a complete redesign of CashNetUSA's application system. This project not only requires a frontend redesign for a more fluid, intuitive process but a major migration to responsive design with new API calls to a database system. Jennifer is responsible for overseeing every team involved in this project from Creative, Dev, Marketing, and major stakeholders.
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  • Enova
    Senior Marketing Associate (Us Digital Marketing)
    Enova Jan 2014 - Jan 2015
    Chicago, Il, Us
    Marketing Manager for most profitable P&L with focused ownership of strategy and execution of SEO resulting in:o 116% YoY increase in conversions from organic traffic o 40% increase in organic traffic to website YoY• Project lead working with Design & Engineering on website redesign that achieved +43% conversions 30 days post launch.• Drove a robust test agenda, analyzed data and optimized performance based on volume and efficiency targets.Influenced buy-in from senior leadership for improved strategies, practices and approaches, and led the successful execution of those ideas.
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  • Enova
    Marketing Associate - U.S. Digital Marketing
    Enova Apr 2013 - Jan 2014
    Chicago, Il, Us
    Using years of marketing agency experience as well as lead generation experience, Jennifer is now the in-house SEO and lead strategist for Enova's CashNetUSA website. Jennifer's strong analytical and project management skills have helped her achieve and maintain top rankings on major search engines through the development and execution of her SEO strategies in this very competitive industry. Some of Jennifer's top responsibilities include:• Developing and optimizing landing pages using A/B and multivariate testing methodologies• Managing relationships with external vendors • Performing keyword research and analysis for organic search• Providing ongoing reports on SEO KPIs• Working with web developers, creative designers & writers to implement SEO projects• Continued alignment with social media strategies as an asset to SEO rankings• Monitoring trends on SEO best practices and techniques to identify new opportunities• Problem analysis and resolution at both a strategic and functional levelJennifer's successes include: • Implementation of new SEO strategy that resulted in page 1 placement for top 20 keywords• Exponential increase in loan acquisition as a result of targeted customer conversion funnel• Improved social media activity acquired by an alignment of SEO, social media, and link building strategies
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  • Blue Magnet Interactive
    Director, Digital Marketing
    Blue Magnet Interactive Oct 2012 - Mar 2013
    Chicago, Il, Us
    Extensive experience in managing teams of copywriters to online marketing account managers and a record of success in getting initiatives off the ground and flourishing. Within a year, promoted to Director for a full-service digital agency that provides a holistic online marketing approach to a portfolio of Hilton hotels. Successes included: • Created new and innovative programs, extending from inception of an idea, through preparing and presenting persuasive business training plans, to developing and implementing the programs and providing the ongoing support structure. • Integrated new concepts and marketing strategies that resulted in higher website rankings. For example, as a result of migrating dynamically-generated web pages to static webpages with canonical links, she was able to implement strong SEO tactics that increased search engine rankings for primary keywords from page 50+ to page 1 in 6 months. • Background of both managerial and hands-on involvement has aided in creating successful SEO campaigns. • A consistent knack for being able to identify, recruit, and hire exceptional staffs, and for establishing highly productive and team-oriented work environments. • Work has been centered in organizations that have information dissemination and knowledge creation as the focus of their program activity, with leading edge technology playing a key role in the delivery of that information and knowledge. • Leadership in digital marketing agencies has proven my ability to successfully maneuvere the delicate balance between dedication to mission, the need for bold marketing initiatives, and the application of sound business management.
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  • Blue Magnet Interactive
    Internet Marketing Manager
    Blue Magnet Interactive Oct 2011 - Oct 2012
    Chicago, Il, Us
    Jennifer Dewey is an Internet Marketing Manager for Blue Magnet Interactive, a Chicago-based, full-service internet marketing agency that caters to the hospitality industry. With years of experience in website design and marketing, Ms. Dewey applies a strong expertise in data-driven website optimization and strategic planning to produce praiseworthy results for a portfolio of Hilton hotels nationwide. She often writes about hotel marketing and her articles have been featured on 4Hoteliers, Lodging Magazine, and HotelExecutive. You can find more of Ms. Dewey’s hotel marketing articles at www.bluemagnetinteractive.com/blog. - Audit and recommend optimized improvements for Hilton brand sites- Offer marketing incentives for increased ROI- Implement optimization strategies, including copywriting, link building, keyword research, off-page SEO, on-page SEO- Build and maintain strong working relationships with hotel clients and brand personnel
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  • Action Lead Solutions
    Seo Coordinator/Content Strategist
    Action Lead Solutions Sep 2010 - Oct 2011
    Chicago, Il, Us
    Prior to joining Blue Magnet Interactive, Jennifer was an SEO Coordinator and Copywriter Editor for Action Lead Solutions, where she trained and managed a team of copywriters, as well as orchestrated a complete website architectural redesign with the addition of a company blog. Jennifer successfully managed a diverse list of projects, including market analysis studies, affiliate marketing initiatives, website creation and design, and lead generation initiatives. Full-time SEO Coordinator, Copywriter, Editor• Integrated new concepts and marketing strategies that resulted in higher website rankings• Responsible for optimizing content in support of various Web initiatives including CollegeDegreesToday.com, promotional/campaign Web sites, and social media.• Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, etc.• Execute and evolve search engine optimization efforts including management of syndication and linking programs, working with the technical staff to track progress of efforts, and working with the product teams to optimize existing features and develop new opportunities for driving search traffic.• Manage team of copywriters• Edit content to identify sectional content gaps, refine existing content, and create original content.Internship as Copywriter• Developed highly-effective content for college websites• Created Financial Aid guide• Researched and implemented effective SEO strategies• Analyzed and assessed Web site content• Collaborated with team members to determine conceptual and copy direction
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  • The Planstone Group
    Supervisor, Project Manager
    The Planstone Group Dec 2008 - Jun 2010
    • Promoted to supervisor within first 3 months of employment due to work ethic, curious mind, and strong interpersonal skills• Designed clear, concise medical quizzes, evaluations, assessments, and reports which resulted in increased client demand for additional projects• Created and facilitated 6-hour training program with handbook for new hires, which produced a highly-skilled team• Built custom web pages, log-ins, and online quizzes every quarter for all clients• Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes

Jennifer Dewey Skills

Seo Online Marketing Google Analytics Digital Marketing Copywriting Google Adwords Seo Copywriting Leadership Social Media Web Marketing Content Strategy Ppc Advertising Copy Editing Integrated Marketing Email Marketing Link Building Search Engine Optimization User Experience Self Driven Pay Per Click Search Engine Marketing Skilled Communicator Proven Leader Independent Thinker

Jennifer Dewey Education Details

  • Depaul University
    Depaul University

Frequently Asked Questions about Jennifer Dewey

What company does Jennifer Dewey work for?

Jennifer Dewey works for Thumbtack

What is Jennifer Dewey's role at the current company?

Jennifer Dewey's current role is Head of Product Marketing and B2B Marketing | Marketing Leader | Thumbtack | Formerly Zillow, Remitly.

What is Jennifer Dewey's email address?

Jennifer Dewey's email address is je****@****bal.net

What is Jennifer Dewey's direct phone number?

Jennifer Dewey's direct phone number is +170822*****

What schools did Jennifer Dewey attend?

Jennifer Dewey attended Depaul University.

What are some of Jennifer Dewey's interests?

Jennifer Dewey has interest in Writing, Exercise, Learning, Nascar, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Watching Auto Racing, Sports.

What skills is Jennifer Dewey known for?

Jennifer Dewey has skills like Seo, Online Marketing, Google Analytics, Digital Marketing, Copywriting, Google Adwords, Seo Copywriting, Leadership, Social Media, Web Marketing, Content Strategy, Ppc.

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