Jennifer Digioia Email & Phone Number

Oversee the day to day of media strategy, planning, campaign implementation, and reporting to help mentor assistants and aid in development of campaign structures to ensure maximum impact and efficiencies for the client.

Drive strategic development and implementation of integrated marketing campaigns across all channels with a hyper focus on organic social media and influencer marketing.

Create strategies for national and local client campaigns ranging from $25Kto $2M to drive a full-funnel approach. Work towards creating audience segmentation utilizing A/B testing to advise on best set ups for max efficiencies. Supervise a team of 2 across digital and social in the execution of media plans and analyzing results for future recommendations

Identify opportunities for client growth and efficiencies across departments. Manage budgets and pacing across multiple clients ranging from $25K to $2M while assisting Jr. Planners in negotiating, buying and optimizing across all digital and social channels.

Assist media buyers with daily media tasks and management of clients’ campaigns such as budgeting, invoicing, optimizations, etc.

Aid in strategy development, implementation, and community management for all social platforms (paidand organic) as well as influencer management. Maintaining these campaigns and budgeting to ensure delivery and provide recommendations for internal and external teams.

Bachelor Of Science - Bs, Marketing/Marketing Management, General

Activities and Societies: Soccer Team

Fashion Merchandising

Activities and Societies: Soccer Team