Jennifer Dilley

Jennifer Dilley Email and Phone Number

Keeping insights human @Appinio | Transforming market research and proving that innovation and teamwork make the difference @ Appinio
Minneapolis, MN, US
Jennifer Dilley's Location
Minneapolis, Minnesota, United States, United States
Jennifer Dilley's Contact Details
About Jennifer Dilley

Jennifer is a highly strategic insights leader with consistent achievements in identifying consumer opportunities to drive business results. With a unique career combination in both insights (consumer/shopper/customer/employee research) and senior sales management, she brings a holistic business understanding to insight discovery and application. Celebrated for her adeptness in identifying opportunities that drive tangible outcomes, Jennifer is comfortable with ambiguity, and most energized with opportunities that require agility, innovative thinking, and a forward-looking perspective.SKILLS & COMPETENCIES• Experienced in qualitative and quantitative market research approaches, traditional and emerging• Extensive experience in multiple industries including Consumer Goods & Services, Healthcare, Retail, and Travel, Leisure & Hospitality; includes B2C and B2B• Recognized for Prioritization with Agility; Collaborates Cross-Functionally; and Storytelling with Purpose

Jennifer Dilley's Current Company Details
Appinio

Appinio

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Keeping insights human @Appinio | Transforming market research and proving that innovation and teamwork make the difference
Minneapolis, MN, US
Website:
appinio.de
Employees:
258
Jennifer Dilley Work Experience Details
  • Appinio
    Appinio
    Minneapolis, Mn, Us
  • Appinio
    Client Partner Lead
    Appinio Dec 2024 - Present
    Hamburg, Hh, De
  • Magid
    Vice President Client Development, Consumer & Commercial Brands
    Magid Mar 2023 - Nov 2024
    Minneapolis, Mn, Us
  • Sivo Insights, Inc.
    Senior Vice President, Research & Business Development
    Sivo Insights, Inc. Feb 2018 - Feb 2023
    Minnetonka, Mn, Us
    Identifies, develops and executes strategic initiatives to drive existing and new business growthLeads / designs customized primary research plans for qualitative, quantitative and/or consulting approachesRefines business challenges to solvable initiatives
  • General Mills
    Shopper Insights Manager - Ecommerce
    General Mills Jul 2014 - Jan 2018
    Minneapolis, Minnesota, Us
    Industry-Emerging Research | Identified moments of influence and decisions of grocery shoppers resulting in incremental in-store executions, digital site changes that more than doubled product sales, and retailer requests to share insights more broadly within their internal organization. Channels / retailers included: eCommerce, Online Grocery, Amazon and Small Format
  • General Mills
    Consumer Insights Senior Associate - Snacks & White Space Innovation
    General Mills Jan 2013 - Jun 2014
    Minneapolis, Minnesota, Us
    Led white space expansion into better-for-you cookies. Built cross-functional teams’ consumer intuition and guided recommendations to best position GMI’s entrance into the ready-to-eat cookie category.
  • General Mills
    Consumer Insights Senior Associate - Pillsbury Renovation & Communication
    General Mills Mar 2011 - Jan 2013
    Minneapolis, Minnesota, Us
    Leveraged the voice of the Pillsbury consumer to increase category relevance, renovate brand and advertising, increase penetration with multi-cultural households, and create an innovation pipeline for future brand expansion.
  • General Mills
    Senior Development Manager
    General Mills Jun 2009 - Feb 2011
    Minneapolis, Minnesota, Us
    Walmart & Eastern Business CentersManaged trade strategy and optimizing resources to support customer sales teams in achieving annual volume, cost per case, and share objectives.
  • General Mills
    Development Manager
    General Mills Sep 2007 - Jun 2009
    Minneapolis, Minnesota, Us
    Managed trade strategy and optimizing resources to support customer sales teams in achieving annual volume, cost per case, and share objectives.
  • General Mills
    Product Sales Manager
    General Mills Nov 2005 - Sep 2007
    Minneapolis, Minnesota, Us
    Represented the voice of “sales” for 8th Continent Soymilk business unit (joint venture). Developed 8th Continent sales & trade strategies. Recommended price points; merchandise strategy & distribution.Single point of contact for the national sales force to communicate annual plans, address questions, and approve requests to adjust annual go-to-market executions.
  • General Mills
    Business Planning Manager
    General Mills Mar 2003 - Nov 2005
    Minneapolis, Minnesota, Us
    Developed annual business plans for two East Coast supermarket chains addressing spending and volume efficiencies. Identified business opportunities through analysis and interpretation of consumer and customer data. Evaluated effective merchandising strategies; forecasted volume; and developed sales presentations for category and brand growth.
  • Altria
    Senior Account Manager
    Altria 2001 - 2003
    Richmond, Virginia, Us
    Developed annual account game plans addressing account needs based upon past trends, current Altria initiatives, and projected opportunities to grow our mutual businesses.Sold performance based contracts and translated corporate strategy into retail execution for five retail chains. Grew Altria retail share 2 points. Managed 2 direct wholesale accounts with coverage in 8 states. Sold performance based wholesale agreements and conducted quarterly business reviews. Increase Altria direct wholesale share by 2 points.
  • Altria
    Unit Manager
    Altria 1999 - 2001
    Richmond, Virginia, Us
    Developed annual game plans to manage the professional development of a 4-6 member sales team. Provided training, direction and leadership in the form of field work-withs, formal meetings, and performance appraisals.
  • Altria
    Territory Sales Manger
    Altria 1997 - 1999
    Richmond, Virginia, Us
    Responsible for growing Altria share and volume in 119 retail outlets. Lead sales unit in share growth, growing territory share 2.3 points.

Jennifer Dilley Skills

Cross Functional Team Leadership Marketing Strategy Trade Marketing Management Customer Insight Shopper Insights Consumer Insights Ecommerce Online Grocery

Jennifer Dilley Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Mba
  • Ohio University
    Ohio University
    Marketing
  • Ohio University
    Ohio University
    Specialized In Public Relations

Frequently Asked Questions about Jennifer Dilley

What company does Jennifer Dilley work for?

Jennifer Dilley works for Appinio

What is Jennifer Dilley's role at the current company?

Jennifer Dilley's current role is Keeping insights human @Appinio | Transforming market research and proving that innovation and teamwork make the difference.

What is Jennifer Dilley's email address?

Jennifer Dilley's email address is je****@****hts.com

What is Jennifer Dilley's direct phone number?

Jennifer Dilley's direct phone number is +121591*****

What schools did Jennifer Dilley attend?

Jennifer Dilley attended University Of Minnesota - Carlson School Of Management, Ohio University, Ohio University.

What skills is Jennifer Dilley known for?

Jennifer Dilley has skills like Cross Functional Team Leadership, Marketing Strategy, Trade Marketing, Management, Customer Insight, Shopper Insights, Consumer Insights, Ecommerce, Online Grocery.

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