Jennifer Dingman Email & Phone Number

Chicago, Il, Us

Columbus, Ohio, Us

Agency’s digital communications leader, working with account teams and clients to deliver successful integrated programs across industries and channels.Approach’s team of marketing, PR and digital strategists average 15+ years of experience working for big-name brands, global agencies, and non-profits, and our 100% virtual model allows us to nimbly deploy this expertise to achieve program goals. All this adds up to a different kind of agency. One that understands each client’s industry and audience. One that cares deeply about growth and success. We guarantee to deliver results on agreed-upon outcomes or work for free until we do.Approach is a certified women-owned business through WBENC. Agency Specialties:Marketing Strategy // Public Relations // Media Relations // Digital Marketing // Influencer Engagement // Executive Branding // Crisis Planning // Content Marketing

Chicago, Illinois, Us

Co-lead of agency's Integrated Media team, consisting of specialists across digital/social strategy, influencer marketing, paid media and analytics.Responsible for developing integrated communications strategies that identify and address key business and marketing challenges across consumer, corporate, healthcare and technology clients.Collaborate and work closely with planning, creative and client experience teams to ensure marketing communications activations are aligned, on strategy and delivering against established KPIs.Manage digital campaigns, influencer programs and social advertising budgets, working closely with the broader team to execute across channels and analyze performance for optimization opportunities.Provide senior counsel and support across 30+ clients - from crisis counsel to proactive newsjacking opportunities. Establish and maintain close working relationships with top platforms and networks, as well as stay up-to-date on the integrated media landscape. Proactively educate colleagues and clients on platform updates, digital trends and POVs as needed.Clients have included BISSELL, Papa Johns, Applebee's, Pfizer, FedEx, De'Longhi, Subway, Greater Miami Convention & Visitors Bureau, Hidden Valley Ranch, Champion, UnitedHealthcare, Empire State Development, Illumina, Omni Hotels & Resorts, Radio Flyer and Kingsford.

Chicago, Illinois, Us

Chicago, Il, Us

Lead digital and social strategy for clients across the agency.Define and conduct appropriate research activities, synthesize findings and articulate insights to help map digital and social strategies.Manage digital campaigns and social advertising budgets.Clients have included the Greater Miami Convention & Visitors Bureau, Rockin’ Protein, Hidden Valley Ranch, Champion, UnitedHealthcare, goodnessknows, Sicilia DOC, Radio Flyer and Kingsford.

Chicago, Il, Us

Irving, Texas, Us

Leveraged research and data-driven insights to plan, develop and execute integrated, cross-channel digital strategies for clients that mapped to goals and business objectives.Actively participated in new business, working with the broader team to solidify and present strategic recommendations that were derived from an integrated marketing communications approach.Conducted comprehensive research and monitored online channels to uncover insights, discover trends and predict consumer needs in order to provide quantitative and qualitative results to clients, as well as uncover opportunities for optimization.Managed social media campaigns and executed social advertising across platforms.Clients included Discover Financial Services, Pernod Ricard, NFL and AT&T.

Irving, Texas, Us

Irving, Texas, Us

Chicago, Illinois, Us

Helped launch and establish owned social media channels for the company, including Facebook & Twitter.Aided in organic SEO by enhancing the company blog and publishing original content.Wrote and edited copy for an online incentive catalog, filled with thousands of awards for redemption and accessible to millions of client employees nationwide.Editor and copywriter for external communications, including newsletters and press releases.Assisted with copy, website and marketing initiatives for Helping Hand Rewards, which serves as a catalyst between merchandise from social purpose businesses and incentive companies.

Des Moines, Iowa, Us

Wrote for diverse media avenues including Web, newsletter and magazine. Editor of The Principal Press, a newsletter distributed to 8,000+ employees.Actively participated in corporate social responsibility events and projects. Facilitated planning, communication and execution of dozens of volunteer events through the Principal Volunteer Network.Communicated needs for the annual United Way campaign, which met company goals of $3.5 million in pledges and 70 percent employee participation.Planned and executed various company sponsorships, including The Principal Charity Classic, The Principal 10 Best Companies to Work For and the Des Moines Arts Festival.Upon college graduation, served as freelance copywriter for internal communications.

Master'S Degree, Integrated Marketing Communications

Ba, Journalism & Mass Communication