Jenny Dinnen is a transformational business leader, seasoned speaker, and certified futurist passionate about empowering and championing next-gen leaders to reach their highest potential. As co-owner and president of MacKenzie, a second-generation family business specializing in customer insights, she brings more than two decades of expertise in helping brands connect meaningfully with their customers. With her unique ability to bridge the gap between tradition and innovation, Jenny guides her clients through the complexities of development customer insights initiatives and future planning strategies. In addition to her leadership at MacKenzie, Jenny co-founded Next Gen Collaborative, a personal growth consulting firm dedicated to helping next-gen family business leaders find their voice, embrace their futures, and create meaningful personal legacies. Founded in collaboration with her twin-sister Katie Rucker, the team co-leads Next Gen Collaborative in offering personal growth coaching focused on empowering next-gen leaders to find their unique voices, navigate family dynamics, foster personal growth, and maximize their impact within their family businesses. Today under Jenny’s co-leadership, Next Gen also is committed to empowering individuals to see that they have agency over their futures, equipping them with the tools and insights to navigate uncertainty with confidence and clarity. Building on this experience, Jenny has shared her insights on leadership development, strategic foresight, and the future of family business at conferences, family business centers, and leadership forums nationally and internationally. She has also served on various nonprofit and educational boards, including Team Kids and Leadership Tomorrow. Jenny also is a mentor through Chapman University, having previously served on Chapman’s Business School Board of Counselors.Jenny's journey is deeply rooted in her childhood surrounded by entrepreneurship, which informs her profound understanding of family business dynamics. Her prior roles in corporate giants have honed her skills for the challenges of leadership, providing her with a robust foundation to guide others. And her engagement on nonprofit boards underscores her commitment to empowering the next generation, making a difference in communities. Her greatest dream is shaping a future where businesses thrive, customers feel valued, and strategic thinking guides all involved to achieve their highest potential.