Marketing Director
Current• Led strategic planning, leveraging data-driven insights to exceed membership growth goals by 10% and revenue goals by 55% within one year across three partnership programs • Developed a B2B go-to-market strategy, resulting in a 10% growth in average selling price for key customers and a 35% reduction in customer churn• Cultivated strong relationships and strategic partnerships, effectively collaborating across functions and navigating organizational dynamics to drive success on both local and global scales • Directed and mentored a high-performing team, leading to multiple promotions • Established robust Standard Operating Procedures (SOPs) to streamline program management and ensure compliance with government regulations