Jennifer Drayton Email & Phone Number

Sacramento, CA, US

US

Researches and writes long- and short-form marketing content to support demand generation for B2B technology companies. Specializes in research, writing, and surgical copyediting of white papers and eBooks, translating from Engineer to English. Skilled in deconstructing, reassembling, repurposing long-form content as blog posts, web pages, and other.

Denver, CO, US

• Created a world-class content marketing operations that introduces, informs, and converts target audiences for the next generation of identity and access management solutions.
• Translated Ping Identity's brand and product value propositions into content themes and assets that generated marketing leads and increased revenue opportunities.
• Designed and built the company's content factory to plan, manage, and produce marketing content— product demos, infographics, social media posts, blogs, videos—to support the company’s integrated marketing campaigns.
• Hired and managed team of content producers and project managers.
• Happily went on sabbatical in September 2016 after Ping Identity was acquired by Vista Equity Partners in June 2016 for $600M.

San Mateo, CA, US

• Led the development of a comprehensive marketing content strategy to position WageWorks as an industry leader and the consumer-directed benefits administrator of choice for public and private sector employers nationwide.
• Created marketing content—collateral, web content, blogs, demos, white papers, sales presentations, email—to drive brand awareness, generate more demand within existing accounts, and increase market share.
• Served as the primary content writer and editor-in-chief, ensuring messaging consistency across all communication channels.

San Francisco, California, US

• Developed 2H2013 content strategy and plan to support lead generation, category creation, and brand awareness for this B2B SaaS company in the healthcare space.
• Defined a content development process to streamline and promote reusability.
• Created an editorial calendar to establish cadence.

Redwood City, CA, US

• Developed content marketing strategy, wrote web copy, and developed lead-generating web-based marketing assets to drive $100+ million in annual marketing pipeline for this global enterprise software company. In Q3.
• Built a flexible, scalable content marketing infrastructure that served the company during a period of enormous acquisition-based growth. Collaborated with product marketing and business unit executives to write.
• Wrote and managed the production of marketing collateral, including datasheets and brochures for 90+ different product offerings, product and solution demos, and white papers. Managed internal and external writing and.
• Developed event messaging, themes, and email nurture flows to drive attendance to the annual customer conference. In 2012, the conference attracted a record-breaking 1,700 attendees.
• Created reusable marketing templates and processes (e.g., messaging frameworks, editorial style guides, demo development process; email copywriting guidelines; content anatomies and wireframes for collateral and web.

Irving, Texas, US

• Managed content strategy and development and wrote copy for a 50+-page microsite, www.highperformancepharmacy.com, to showcase this pharmaceutical company’s thought leadership.
• Researched and scripted executive keynote presentations to 1,000+-person audiences of a national sales conference and the annual $6.5 million company trade show.

Redwood City, CA, US

• Wrote website copy and developed lead-generating assets (e.g., white papers, product demos) to drive marketing pipeline for this enterprise software company.
• Worked cross-functionally with product marketing and business unit leadership to develop communications-ready messaging for three product lines and four solution areas. Ensured that messaging reflects brand strategy.
• Created campaign themes and taglines and collaborated with graphic designers to develop imagery for global marketing campaigns. Ensured the consistency of campaign deliverables’ look/feel/voice.
• Developed reusable marketing communications assets and processes (e.g., cradle-to-grave product demo process; email copywriting guidelines; product messaging frameworks; white paper, brochure, datasheet, and website.

• Researched and wrote messaging for this enterprise software company’s professional services offerings. Interviewed subject matter experts to write key messages for each target audience (e.g., customers, partners.
• Rewrote the company’s 2003 annual report. Collaborated with creative team to reorganize contents to give the document coherent structure and to highlight strategic messages.

• Managed the research, writing, editing, production, and delivery of a proposal for enterprise asset management software licenses and implementation services to the Southwest Ohio Regional Transit Authority. Client.
• Researched, wrote, and managed the production of a hardware procurement and support services proposal. Successfully collaborated with a team of engineering, procurement, customer support, and marketing staff to secure.

Palo Alto, CA, US

• Wrote copy for all datasheets, brochures, customer success stories, white papers, website copy, and product demos in support of product releases and updates for this enterprise software company.
• Designed a set of standard marketing communication project management tools that led to consecutive quarter-over-quarter growth for two years, and a doubling of sales revenue in 12 months.
• Wrote series of direct emails that led to $1.8 million in sales in one quarter, including one email that generated a 140 percent spike in sales in one week alone.
• Wrote quarterly newsletter that increased website traffic by nearly 35 percent in two years.
• Wrote copy for 30+ print ads in channel partner publications and web banner ads that yielded click-through rates of 0.5 percent.

• Researched, wrote, edited, and produced this enterprise software company’s first collateral suite of brochures, datasheets, white papers, and company fact sheet.
• Created company- and product-level messaging to drive brand awareness across channels.
• Worked cross-functionally with product marketing, product management, and sales and to develop sales tools (i.e., demos, presentations, RFP responses) to secure $2 million in bookings.
• Coordinated with customer support and sales to spearhead customer advocacy program. Established program criteria, maintained testimonial database, and wrote customer success stories.
• Wrote copy for a direct mail campaign that generated an unprecedented 17% response rate.

B.A., English

Graduate Studies, English