Strategic digital marketing firm, serving the small business market. Focused on client acquisition and retention, the creation and implementation of strategic marketing plans and initiatives. Developed and implemented innovative and uniquely effective marketing systems utilizing content creation, emails, newsletters, brochures, web sites, video marketing, seminars, corporate branding, blogging, article marketing, social media and design coordination. Monitored analytics and used to make continual improvements.• Online fundraising and awareness campaign for the Jackson Memorial Foundation, Internet real-time broadcast of live events brought in over $1 million of dollars in donations• Lead generation and nurturing through content creation resulted in 30% increase in qualified leads and 10% sales increase for Jaguar Garden Design• Created web portal with database of local and state parks for the National Association of Parks and Recreation, resulting in a 19% increase in utilization • Wrote and managed design for web portal for the National Parks & Recreation Association and wrote and directed script for a video promoting the site starring Lance Armstrong• Created reseller web portal on Wordpress for Jamison RFID to optimize sales team performance and streamline quotation and new reseller sign-up process• Content development including rewriting existing website, modifying user experience (UX) and writing content generated 30X the number of leads that Kitchen Right was previously producing

Thinksensory is a sensory marketing consultancy with deep knowledge and insight about the scent and sensory marketing industry, applications in the market and outlook. We apply our unique scent and sensory marketing expertise and scientific knowledge to helping clients increase sales, strengthen brand equity and improve customer loyalty and referrals and we advise potential investors into the industry. We are also available for speaking engagements.

Digital marketing firm, specializing in branded, opt-in email list rentals and real-time co-registration lead generation. Specialized in healthcare and beauty industries.• Generated over $50,000 in new business during tenure, averaging 50 prospect calls daily • Able to prospect effectively through competition monitoring, use of LinkedIn Premium and industry targeting• Quickly learned key metrics and selling points for email list rentals putting me in a position have high level conversations with senior marketing managers and business owners.• Top producing salesperson• Focused on creating strong client relationships• Assisted clients with email promotion content to improve their results

In 2012, the Scent Marketing Institute spun off its ScentWorld conference into a new entity with investment from the head of a hedge fund. I produced outstanding results: • 2013 increased revenue from attendees by 53%, from exhibitors by 28% and from sponsors by 167% from the previous year. • 2014 – Boosted exhibit booth sales by 74%, increased attendee revenue by 21%, doubled advertising revenue• Attracted over 50 executives from major brands and retailers in hospitality, retail, healthcare, electronics and entertainment industries including Hilton, Disney, GlaxoSmithKline, Yankee Candle, Lily Pulitzer, Belk, Victoria’s Secret, Samsung and Sephora.• Drove extensive media coverage and established myself as a thought leader; quoted in Reuters, Forbes, The Chicago Times, Advertising Age, Bloomberg Businessweek, AdWeek, The Miami Herald, LA Times and international media outlets including in Japan, China, Russia and Brazil.

The Scent Marketing Institute was a global industry association for the scent marketing industry. Ran all operations and marketing, published a monthly newsletter, ran social media (LinkedIn, Facebook, and Twitter), wrote the blog, PR, maintained online Knowledge Base, interacted with members worldwide. • Resurrected the organization, which had been in limbo for sixth months and restored member and stakeholder confidence.• Reinstated annual conference, ScentWorld, which had been previously cancelled. • Exceeded attendance and exhibitor levels from last conference, generated tremendous amount of press coverage • Established myself as an industry expert through press coverage, content creation and social media

Founded and ran this Internet marketing firm, which was on the forefront of the dot com explosion. • Introduced thousands of people to the Internet for the first time through an innovative influencer strategy, signing up radio stations, television stations, and schools which then spread the word to their listeners, viewers and student families. • Researched and wrote business plans and marketing & sales plans for clients, focused on marketing strategy and execution including their digital presence and content• Connected the 3rd largest school district in the US, Miami-Dade County Public Schools to the Internet on a 3-year contract, trained thousands of teachers from 320 schools• Sold the company to Icanect in 1996, and continued to work there through 1997. Icanect was subsequently sold to e.spire (Nasdaq: ESPI)

Managed Royal Caribbean’s $75 million annual marketing budget, including yearly budgeting, mapping against actual expenditures, forecasting and managing marketing vendor relationships. Identified and fixed a $2 million previous budgeting error. Managed marketing campaign for theme cruises.

Fresh out of my MBA program, I began as the Marketing Coordinator for a manufacturer of kitchen cabinets and other construction products. I revamped their sales materials and put a reseller program in place to improve the company’s relationships with its sales channel partners.