Lead content strategist for B2C and B2B social channels and paid media, managing a combined $775k social and influencer budget.Led and conceptualized numerous national brand campaigns, contributing to the following year-over-year increases across social channels: 85% follower growth, 32% impressions, 44% engagement rate, 140% CTR, and a 61.5% increase in website sessions. Lead content strategist for multifamily clients. Created content that generated brand awareness, drove… Show more Lead content strategist for B2C and B2B social channels and paid media, managing a combined $775k social and influencer budget.Led and conceptualized numerous national brand campaigns, contributing to the following year-over-year increases across social channels: 85% follower growth, 32% impressions, 44% engagement rate, 140% CTR, and a 61.5% increase in website sessions. Lead content strategist for multifamily clients. Created content that generated brand awareness, drove engagement, and fostered online community to target audiences, while achieving KPIs.Collaborated with content managers, copywriters, and designers to tap into social trends and create top-notch content from concept to execution.Led client calls, reporting sessions, and strategy sessions.Analyzed monthly data to inform strategies and tactics.Wrote meta descriptions and copy for various websites, utilizing SEO best practices. Managed direct reports. Show less

Responsible for all ongoing account management and branded project coordination from kickoff to completion within the real estate, retail, consumer, food + beverage, and travel + tourism industries. Liaison between client and internal subject matter experts, including designers and content producers, and organized all project and creative briefs needed for new project kick-offs, change orders, and creative kick-offs.Maintained client revenue level against the business plan including… Show more Responsible for all ongoing account management and branded project coordination from kickoff to completion within the real estate, retail, consumer, food + beverage, and travel + tourism industries. Liaison between client and internal subject matter experts, including designers and content producers, and organized all project and creative briefs needed for new project kick-offs, change orders, and creative kick-offs.Maintained client revenue level against the business plan including maintenance and reconciliation of client budgets, billing and approval of invoices, and quarterly projections.Actively sought out opportunities to sell additional services to active client roster. Wrote Requests for Proposals, marketing proposals, and assisted with new business pitches.Improved work flow and efficiencies within the company.Served as both Senior Project Director and Content Strategist for our biggest client, Veris Residential and was Content Strategist for two multi-family properties, as well as our biggest consumer brand, Logitech while transitioning over to our content team.Managed direct reports. Show less

Streetsense is an experience-focused strategy and design collective that creates brands people love and places people love to be. Powered by in-depth insights and an interdisciplinary approach, we enhance brands and places, drive consumer demand, and foster community.

Created 360-degree marketing plans for tentpole initiatives, utilizing web, SEM, social, PR, digital high impact units, digital POP, eblasts, and print. Worked with the Sports Media Group to effectively position major sports properties and products such as Ad Meter (the country's ranking of Super Bowl commercials), and Golfweek. Ensured marketing materials were created and implemented across all media channels. Placed promo ads to coincide with campaign schedules. Ran and assessed digital… Show more Created 360-degree marketing plans for tentpole initiatives, utilizing web, SEM, social, PR, digital high impact units, digital POP, eblasts, and print. Worked with the Sports Media Group to effectively position major sports properties and products such as Ad Meter (the country's ranking of Super Bowl commercials), and Golfweek. Ensured marketing materials were created and implemented across all media channels. Placed promo ads to coincide with campaign schedules. Ran and assessed digital reports to analyze engagement and performance across digital house campaigns. Kicked off new projects, maintained timelines, and tracked and managed until project's completion. Part of small team tasked with Gannett rebranding after company spinoff, working closely alongside senior executives, directors, and creative team. Show less

Managed marketing support and ensured marketing materials effectively positioned products within the Sports Media Group and other departments. Placed promo ads to coincide with campaign schedules. Ran and assessed digital reports to analyze engagement and performance across digital house campaigns. Kicked off new projects, maintained timelines, and tracked and managed until project's completion. Worked alongside directors and creative team ensuring client requirements were being met.

Owner and founder of an adult co-ed basketball league, completing two successful seasons. In my first year, I was able to secure 16 teams, totaling over 170 players. Scheduled referees, created game schedules, and organized playoffs and championships. Promoted and setup advertising agreements with local businesses.

Responsibilities included upholding and expanding relationships with all clients; while implementing aggressive advertising campaigns with the assistance of internal marketing and creative teams. Specifics consisted of keeping all projects on schedule and within budget, including national print advertisements, trade show events, interactive media, press releases, and sales force collateral.

Wrote press releases for CPG products, True Lemon® and True Lime™. Secured regional and national media coverage including Newsweek, Women’s Health and Fitness, Real Simple, Hers: Muscle and Fitness, Healthy Cooking, Cruising World, Shape, and Prevention magazines. Editor of the monthly newsletter, distributed to over 80,000 customers. Managed the launch of www.truelemon.com. Redesigned and crafted crafted press kits. Set up a product testing opportunity with Today’s Health and Fitness and… Show more Wrote press releases for CPG products, True Lemon® and True Lime™. Secured regional and national media coverage including Newsweek, Women’s Health and Fitness, Real Simple, Hers: Muscle and Fitness, Healthy Cooking, Cruising World, Shape, and Prevention magazines. Editor of the monthly newsletter, distributed to over 80,000 customers. Managed the launch of www.truelemon.com. Redesigned and crafted crafted press kits. Set up a product testing opportunity with Today’s Health and Fitness and Cooking Pleasures, earning seals of approval from both magazines and positive feedback from 8,000 customers. Art directed advertisements. Raised brand awareness attending various trade shows and events. Show less