Jennifer Duesman Email & Phone Number

Chanhassen, Minnesota, United States

Minneapolis, Minnesota, United States

Primary responsibilities as Sr. Marketing Manager:• Achieve desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, programs, campaigns and supporting content used in both online/digital and offline environments.• Develop lead-generating digital advertising campaigns via social media and other paid publishers, search engine marketing and search engine optimization programs.• Create effective product positioning, value proposition and messaging for multiple products.• Develop a broad range of content in support of lead generation and brand awareness.• Own and communicate marketing results and effectiveness of campaign and marketing programs by effectively monitoring and reporting on metrics and taking corrective actions to achieve marketing objectives.• Provide sales support by participating in sales team meetings, coordinating sales training, and delivering sales tools including fact sheets, brochures, and client-facing presentations.

Minneapolis, Minnesota, United States

Contracted to Change Healthcare

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Dual account exec/project manager role providing the highest caliber customer service through execution of highly targeted, cross-platform marketing initiatives for major bank, cruise line, telecommunications, hotel, airline, car rental and insurance clients.Recent work includes: - Manage CRM initiatives for national roll-out of new loyalty program for a major telecommunications company- Manage marketing communications (print, web, email, billboards, publications) to support launch of a new corporate credit card program- Manage launch of innovative, data-driven on board member recognition program for a major cruise line Daily project management responsibilities, including:Statements of Work, creating/managing project schedules and budgets, day-to-day management and prioritization of project resources, and managing the change control process

Greater Minneapolis-St. Paul Area

-Acted as Brand Manager for four national, non-profit programs, in addition to a start-up, national distribution company- Created/managed marketing plans and provided strategy for four diverse, high-profile national programs- Launched national distribution channel and introduced/oversaw all branding/marketing efforts for the brand- Developed/implemented marketing strategies and tactics including direct mail, email, web, print and point-of-purchase for both B-to-B and B-to-C audiences

Singapore & Minneapolis, Mn

- Provided highest caliber customer service to premier worldwide hotel chain with overall objectives to generate incremental revenue and aggressively gain market share; included providing strategic planning and project & campaign management, in addition to monitoring client competitive- Managed multiple acquisition and member engagement campaigns for the company’s Asia-Pacific region - Developed and implemented strategic marketing plans, branding campaigns and targeted direct mail and email campaigns- Keep abreast of industry trends and made forecasted recommendations to both internal and external parties as a result of competition, anticipated market trends and post-campaign analysis

Bachelor Of Arts (Ba), Marketing Communications

Activities and Societies: Pi Beta Phi Ad ClubGraduated with honors

Business, Management, Marketing, And Related Support Services