Brand Planner
New York, Ny
Consumer research and brand, messaging and marketing strategy for Hotwire, The Plaza Hotel, The New Republic Magazine, Kozmo.com, as well as B2B clients such as Island ECN, Pricewaterhouse Coopers. Developed positioning, branding and business strategies and acted as brand guardian through media planning and creative development processes. Designed strategic plans for brand platforms, corporate identity design, messaging, public relations, site architecture/design and e-commerce.… Show more Consumer research and brand, messaging and marketing strategy for Hotwire, The Plaza Hotel, The New Republic Magazine, Kozmo.com, as well as B2B clients such as Island ECN, Pricewaterhouse Coopers. Developed positioning, branding and business strategies and acted as brand guardian through media planning and creative development processes. Designed strategic plans for brand platforms, corporate identity design, messaging, public relations, site architecture/design and e-commerce. Analyzed business goals, market trends, primary and secondary target audience research, and the competitive landscape. Presented strategic recommendations, research findings, and business building ideas. Lead brainstorming sessions with both internal teams and clients. Designed, implemented, analyzed, and presented quantitative and qualitative market research. Research types included segmentation, tracking, usability, satisfaction, copy testing, product testing, ethnography, and a variety of non-traditional methodologies. Moderated 50+ focus groups in the US & UK. Show less