I work with brands and ad agencies to create, manage and optimize media campaigns. My planning experience includes digital, TV, radio, out of home and print. I have worked with small to large organizations in a wide range of industries, both b-to-c and b-to-b. I have years of experience successfully managing teams, but I will also work as an individual contributor.
Self-Employed
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Freelance Media PlannerSelf-EmployedNovato, Ca, Us
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Freelance Media DirectorSelf-Employed Aug 2020 - PresentWorked with Essence Global on the Google and NBC Universal accounts.
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Associate Director, Communications Planning (Contract)Duncan Channon Jul 2018 - Jul 2020San Francisco, CaliforniaLed media teams for the John Muir Health and Upwork accounts.Created the first national campaign for Upwork including TV, radio and digital.Implemented Upwork’s first brand lift study.Refined media targeting for John Muir Health to lead them to improved performance. -
Freelance Media DirectorJennifer Dyson Media Planning Aug 2001 - Jun 2017Created and managed media campaigns across a wide variety of brands during the periods of 2015-2017, 2011-2012, 2009, 2002-2007, 2001-2004AgenciesDuncan/Channon, E-Storm, Chemistry Club, Catapult Works, H&L Partners, Just Media, Universal McCann, Kase Media and Real BrandingAdvertisersJohn Muir Health, Kona Brewing Company, Lake Tahoe Visitor’s Authority, Microsoft Xbox, Seagate Technology, eVault, Meyer Sound, Hewlett Packard PCs, Siemens Enterprise Communications, TreeTop Apple Juice, Smirnoff Ice, Snapfish, Covad Communications, UCSF Medical Center, Fernet-Branca liqueur, Palm Desert Visitors Bureau
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Director Of CommunicationsWall&Main, Inc. Jul 2013 - Apr 2014Novato, CaSuccessfully executed the company’s self-crowdfunding promotions. Responsible for advertising and PR for this pre-launch crowdfunding portal. Collaborated with the Director of Engagement on CRM and reported to the COO. -
Marketing ContractorSuccessfactors Dec 2009 - Jul 2011San MateoResponsible for paid demand generation, including ROI analysis and optimization for this HR software company (acquired by SAP). -
West Coast Media Manager (Contract)Pja Advertising + Marketing Mar 2008 - Dec 2008San FranciscoHelped to grow media business for this Boston-based agency's San Francisco office over a ten-month contract. Clients included Trend Micro and Invitrogen Life Technologies. -
Associate Director, Strategic CommunicationsOptimedia Nov 2005 - Nov 2007San Francisco- Supervised media staff of two planners and one traffic manager- Responsible for interactive strategy, media planning and buying Accounts- Merial, Frontline brand- Sanofi Aventis (pharmaceuticals) - WebEx Communications -
Media Account DirectorFoote, Cone & Belding Apr 1997 - Mar 1999- Directed media planning for the agency's technology accounts - Supervised and trained media staff of 1 supervisor and 2 planners- Participated as an instructor in the agency media training programAccountsAmazonAutodeskDiamond MultimediaSeagate Technology -
Vice President, Media DirectorTransphere Advertising Oct 1995 - Mar 1997San FranciscoHeaded the media department of the advertising division of NetSource, a telecommunications, web development and marketing communications firm AccountsDiamond MultimediaFujitsu MicroelectronicsCadence Design SystemsCyberCash
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Media DirectorThe Van Bronkhorst Group Oct 1990 - Sep 1995Supervised domestic and international media planning for the agency's clients Accounts: Seagate Technology (U.S. and 25 international markets), Applied Biosystems, Fujitsu Network Switching Highlight: Successful negotiation of print advertising in Europe and Asia and outdoor advertising in South America
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Media PlannerChiat/Day Oct 1989 - Sep 1990Reported to the legendary David Yoder, working on the agency's technology accounts:3ComIntelOracle
Jennifer Dyson Skills
Frequently Asked Questions about Jennifer Dyson
What company does Jennifer Dyson work for?
Jennifer Dyson works for Self-Employed
What is Jennifer Dyson's role at the current company?
Jennifer Dyson's current role is Freelance Media Planner.
What skills is Jennifer Dyson known for?
Jennifer Dyson has skills like Media Planning, Integrated Marketing, Email Marketing, Advertising, Marketing Communications, Analytics, Marketing, Lead Generation, Digital Marketing, Crm, Brand Management, Copywriting.
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7 +150120XXXXX
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3live.missouristate.edu, drivestl.com, newhonorsociety.com
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Jennifer Dyson
Atlanta Metropolitan Area -
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