Jennifer Dyson

Jennifer Dyson Email and Phone Number

Freelance Media Planner @ Novato, CA, US
Novato, CA, US
Jennifer Dyson's Location
Novato, California, United States, United States
About Jennifer Dyson

I work with brands and ad agencies to create, manage and optimize media campaigns. My planning experience includes digital, TV, radio, out of home and print. I have worked with small to large organizations in a wide range of industries, both b-to-c and b-to-b. I have years of experience successfully managing teams, but I will also work as an individual contributor.

Jennifer Dyson's Current Company Details
Self-employed

Self-Employed

Freelance Media Planner
Novato, CA, US
Jennifer Dyson Work Experience Details
  • Self-Employed
    Freelance Media Planner
    Self-Employed
    Novato, Ca, Us
  • Self-Employed
    Freelance Media Director
    Self-Employed Aug 2020 - Present
    Worked with Essence Global on the Google and NBC Universal accounts.
  • Duncan Channon
    Associate Director, Communications Planning (Contract)
    Duncan Channon Jul 2018 - Jul 2020
    San Francisco, California
    Led media teams for the John Muir Health and Upwork accounts.Created the first national campaign for Upwork including TV, radio and digital.Implemented Upwork’s first brand lift study.Refined media targeting for John Muir Health to lead them to improved performance.
  • Jennifer Dyson Media Planning
    Freelance Media Director
    Jennifer Dyson Media Planning Aug 2001 - Jun 2017
    Created and managed media campaigns across a wide variety of brands during the periods of 2015-2017, 2011-2012, 2009, 2002-2007, 2001-2004AgenciesDuncan/Channon, E-Storm, Chemistry Club, Catapult Works, H&L Partners, Just Media, Universal McCann, Kase Media and Real BrandingAdvertisersJohn Muir Health, Kona Brewing Company, Lake Tahoe Visitor’s Authority, Microsoft Xbox, Seagate Technology, eVault, Meyer Sound, Hewlett Packard PCs, Siemens Enterprise Communications, TreeTop Apple Juice, Smirnoff Ice, Snapfish, Covad Communications, UCSF Medical Center, Fernet-Branca liqueur, Palm Desert Visitors Bureau
  • Wall&Main, Inc.
    Director Of Communications
    Wall&Main, Inc. Jul 2013 - Apr 2014
    Novato, Ca
    Successfully executed the company’s self-crowdfunding promotions. Responsible for advertising and PR for this pre-launch crowdfunding portal. Collaborated with the Director of Engagement on CRM and reported to the COO.
  • Successfactors
    Marketing Contractor
    Successfactors Dec 2009 - Jul 2011
    San Mateo
    Responsible for paid demand generation, including ROI analysis and optimization for this HR software company (acquired by SAP).
  • Pja Advertising + Marketing
    West Coast Media Manager (Contract)
    Pja Advertising + Marketing Mar 2008 - Dec 2008
    San Francisco
    Helped to grow media business for this Boston-based agency's San Francisco office over a ten-month contract. Clients included Trend Micro and Invitrogen Life Technologies.
  • Optimedia
    Associate Director, Strategic Communications
    Optimedia Nov 2005 - Nov 2007
    San Francisco
    - Supervised media staff of two planners and one traffic manager- Responsible for interactive strategy, media planning and buying Accounts- Merial, Frontline brand- Sanofi Aventis (pharmaceuticals) - WebEx Communications
  • Foote, Cone & Belding
    Media Account Director
    Foote, Cone & Belding Apr 1997 - Mar 1999
    - Directed media planning for the agency's technology accounts - Supervised and trained media staff of 1 supervisor and 2 planners- Participated as an instructor in the agency media training programAccountsAmazonAutodeskDiamond MultimediaSeagate Technology
  • Transphere Advertising
    Vice President, Media Director
    Transphere Advertising Oct 1995 - Mar 1997
    San Francisco
    Headed the media department of the advertising division of NetSource, a telecommunications, web development and marketing communications firm AccountsDiamond MultimediaFujitsu MicroelectronicsCadence Design SystemsCyberCash
  • The Van Bronkhorst Group
    Media Director
    The Van Bronkhorst Group Oct 1990 - Sep 1995
    Supervised domestic and international media planning for the agency's clients Accounts: Seagate Technology (U.S. and 25 international markets), Applied Biosystems, Fujitsu Network Switching Highlight: Successful negotiation of print advertising in Europe and Asia and outdoor advertising in South America
  • Chiat/Day
    Media Planner
    Chiat/Day Oct 1989 - Sep 1990
    Reported to the legendary David Yoder, working on the agency's technology accounts:3ComIntelOracle

Jennifer Dyson Skills

Media Planning Integrated Marketing Email Marketing Advertising Marketing Communications Analytics Marketing Lead Generation Digital Marketing Crm Brand Management Copywriting Social Media Social Media Marketing Digital Media Online Advertising Digital Strategy Interactive Marketing Online Marketing Mobile Marketing Paid Search Strategy

Frequently Asked Questions about Jennifer Dyson

What company does Jennifer Dyson work for?

Jennifer Dyson works for Self-Employed

What is Jennifer Dyson's role at the current company?

Jennifer Dyson's current role is Freelance Media Planner.

What skills is Jennifer Dyson known for?

Jennifer Dyson has skills like Media Planning, Integrated Marketing, Email Marketing, Advertising, Marketing Communications, Analytics, Marketing, Lead Generation, Digital Marketing, Crm, Brand Management, Copywriting.

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