Programmatic media strategy and management of execution at Cadreon, IPG's trading desk

I oversee agency-client relationships for each of the four business units within Mediabrands Audience Platform: Reprise Media search and paid social, Cadreon audience buying agency trading desk, Spring Creek social community management, and Ansible mobile media and development. Key responsibilities and activities include:• Develop search marketing strategies for Hyundai and oversee client relationships, campaigns and account team• Expand use of Cadreon trading desk by highlighting capabilities to agency partners• Tripled annual paid social budget by incorporating Facebook and Twitter programs into in-market, launch and sustainment campaigns• Develop and deliver monthly campaign reporting and insights to senior-level executives• Identified as top performer within organization to meet regularly with other team leaders to discuss company growth initiatives

While at BuzzLogic, a web content measurement company and ad network, I was director of the account management team and initiated and led projects including the revamp of proprietary reporting that measured online content growth of our clients' brands, established new internal workflow best practices, and maintained high quality of work across all communications and deliverables to clients including Toyota, NBC, and Adobe.

• Managed client relationships for non-retained B2B and B2C Microsoft projects across 80 campaigns annually, which included mix of search, social, display, video, gaming, high impact and mobile elements• Developed new integration with EA's "Need For Speed" game that incorporated Facebook contest and in-game integration to successfully increase brand lift metrics• Spearheaded new agency practices including third party verification, site audience analysis, behavioral targeting ad opt-out technology and short form awareness and perception measurement surveys

• Supervised direct response and branding campaign strategy, planning and execution for over 40 Microsoft products including Internet Explorer 8 and 9, Windows 7 for Small Business and Windows Phone for Developers• Scaled team from two to nine planners and assistant planners and created formal team process with roles and responsibilities with internal and external groups, standard planning timelines and new client fee structure

• Agency owner of Ford car digital media budget responsible for creating integrated awareness and performance-based campaigns and gaining approval of all plans from head marketing clients• Supervised 2009 Ford vehicle launches including Mustang, Taurus, Fusion plus 30 other high-visibility campaigns • Managed budgets in excess of $40 million annually• Developed new partnerships including product integration with the first original webisode series created with large social network and custom creative content on top sports site with well-known sports figures