(Formerly part of U.S. Retirement & Benefits Partners)• Design and develop training plans for all of our internal and external Salesforce.com users along with all supporting training materials, including recorded video demos, print materials, and live presentations.• Train and mentor new hires within our organization.• Project manager overseeing onboarding of new clients over the course of 4-8+ weeks, based on the subscription level.• Continually present ideas for enhancements and improvements for our proprietary Salesforce.com overlay.• Responsible for the discovery and design process of all campaigns efforts for our clients.• Write engaging and informative newsletters for different subscriber levels.• Resolve training questions and issues for clients throughout their subscription to our service.• Cultivate a positive relationship with all clients.

Online Performance MarketingThe Athlete Watch, LLC

After finishing the training program, I joined the Relationship Marketing team as a Social Media Manager. In this position, I was challenged to continue community growth and monitor social platforms as well as various other tasks and responsibilities.Roles & Responsibilities:• Created compelling and captivating content for social media channels, boosting fan base, community engagement and positive sentiment – Fan base surpassed 100,000 in December 2011, achieving over a 100% growth from July 2011.• Directly managed and responded to all group message traffic as well as strategically interacted with the online community.• Listened, monitored, tracked and reported a high-level overview of weekly conversation trends, sentimentality and engagement of the Facebook fan page.• Leveraged social intelligence to successfully drive changes across the organization, specifically in collaboration with Store Operations.• Enhanced customer experience through cross-channel marketing efforts in coordination with others, using both new and traditional media.• Researched new social media management tools, strategies and technologies as well as continually monitored new and emerging trends in social media marketing.

During this comprehensive program, I spent time training in all areas within the Marketing Department including: Strategic Marketing, Customer Relationship Marketing, Strategic Communication, Public Affairs, Digital Media Production, Advertising, E-Commerce and Web Development, Merchandising Management and Catalog Design & Production. As a trainee, I was tasked with developing new ideas and improvements which I formally presented to senior management and executives throughout the course of the program. In addition to this, I was also assigned various other tasks which I reported to departmental chiefs and management. Several of my proposals were extremely well-received, and are in progress or have already been implemented.Some Project Details:• Developed and designed new marketing vehicle to increase awareness for an existing corporate initiative. Proposed a collaborative cross-channel approach to enhance the marketing vehicle preceding it. First publication to be released January 2012. Other channels have begun producing and publishing corresponding content as proposed.• Generated unique ideas and proposals for driving corporate strategy towards a customer-centric approach, focusing on creating a single view of each customer.• Developed proposal for an enhanced interactive history museum. Aspects of this proposal are in progress.