SENIOR DIRECTOR, ORGANIZATIONAL COMMUNICATIONS &BRAND STRATEGY (Aug. 2019 - Present)• Shaped and maintained CMA’s brand narrative across the organization and all ancillary entities• Facilitated strategic planning for brand development and communications efforts • Collaborated with executive leadership to develop internal communications strategies • Oversaw department’s systems to maintain project timelines and manage budgets• Provided creative direction that supports the priorities of the organization • Managed a team of direct reports and contractors to implement branding and design projectsDIRECTOR OF BRAND MARKETING (Jan. 2018 - Aug. 2019)• Directed the rollout of new CMA brand family across all organizations• Facilitated marketing and design projects, including intake, strategic planning and approvals• Developed concepts and designs for internal and external communications materials• Provided creative direction for strategies to support integrated marketing priorities• Drove the brand narrative across the organization through cross-functional relationship building

• Hosted, produced, and promoted the Creating Your Own Path podcast• Wrote, designed, and self-published the book (print and digital), 100 Days of Discussion• Launched an online shop full of products aimed at serving the global creative community• Managed the CYOP Artist Residency, including artist selection and creative direction• Generated story ideas, wrote articles, and served as editor for print and online publications• Built visual and written narratives around the products and services of clients and employers

• Researched and crafted feature stories, online articles and special sections• Generated story ideas and consulted on strategy for special sections and online articles• Served as contributing editor

• Provided strategic direction regarding content hierarchy and user experience design• Produced, edited, and managed content for online courses, books, and websites• Provided creative direction for photo shoots and sourced various project visuals• Generated story ideas and wrote articles for Winning Edits publications (print and web)• Acted as a department editor for Hyperlink, a new Winning Edits print magazine

• Managed visual and written content across the website• Provided strategic support regarding editorial planning• Edited articles from outside contributors and contributing editors• Uploaded and edited photos from staff photographer• Pitched, planned, and wrote several articles each month

• Coordinated the writing, design and printing of communications materials• Collaborated with leadership to develop their external communications• Managed award-winning cooperative business promotions and advertising campaigns• Produced and managed highly effective regional public relations campaigns• Developed digital communication strategies and managed web content

• Worked closely with publisher through the publishing process of three books• Utilized editing skills to increase the readability of a full-length novel• Wrote book summaries for a novel and two children's books• Researched special markets outside of distributors and wholesalers