Enhanced brand exposure/integration in consumer media • Placed product in commercials, marketing, TV, and films. • Averaged 125% of annual impressions goal for 2012 - 2016.Established and managed fiscal budgets • Maximized exposure through creative and strategic use of resources.Developed long-term working relationships with dozens of touring artists • Earned exposure for the Gibson brand through loans, purchases of instruments, and use of showrooms for rehearsals, writing sessions, showcases, and interviews.Provided strategic planning for new product launches • Created events to generate consumer and trade press, and provide product “sneak peeks” to dealers and artists. Negotiated and managed development of “signature” guitars• Cultivated relationships with artists and management; developed product designs; met with artist and factory to negotiate prototypes; organized marketing campaigns, artist photo shoots and customized marketing materials; and coordinated tour promotions.Conceived and managed fan and media events• Ensured consistent brand messaging at events. (e.g.; Alt Press Awards, Sunset Strip Music Festival, and Golden Gods Awards) Develop and share market, industry, and forecasting information with team • Maintained company knowledge of trends and opportunities.

Maintained innovative brand presence on social media platforms • Created engaging content to connect brand with fan base on Instagram, Twitter and FacebookConceived and managed special celebrity promotions • Booked performances and artist signings, and coordinated filming of content/interviews for website and social media.

Relaunched the New York Showroom• Established procedures for Entertainment Relegations functions and created a welcoming and creative space for artists to drive organic brand exposure