Jennifer Gallo Leblanc Email & Phone Number

Responsible for aligning brand's web and social presence with their integrated marketing and branding strategy, focusing on the website as the primary marketing hub for talent and client attraction, engagement, and organic lead generation. Responsible for contributing to digital marketing strategy and for campaign execution and reporting. Key accomplishments include...-Transformed decision-making with a strategic performance dashboard, merging 10+ reports into one view for enhanced clarity and swift, informed executive action. -Implemented a user-friendly Resource Request system to empower recruiters with quick access to essential tools, significantly reducing administrative tasks and enhancing our ability to attract top talent through automated processes and efficient resource management.-Spearheaded the launch of an AI-powered FAQ chatbot across the organization, automating responses to over 100 frequently asked questions and efficiently routing inquiries to the appropriate departments.-Setup automation for the launch of an organization-wide, talent-focused NPS system, streamlining survey responses and gathering actionable insights to inform strategic business decisions.

Develop, implement, and monitor marketing campaigns across multiple channels. Coordinate bi-weekly sprints with over 450+ offices and effectively managed over 1M+ in ad spend with our vendor partner. Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives. Utilize market research and data analysis to identify target audiences and optimize campaign strategies.Key accomplishments include...-Coordinated bi-weekly sprints involving 450 offices, effectively managing an annual ad spend of over $1 million and budgets of $50-75k per sprint.-Introduced a campaign request system, leading to efficient management of over 500+ campaigns and $250k in ad spend within the first year.- Managed a demand-based marketing analytics calculator, predicting media spend with high accuracy.-Conducted comprehensive market research and data analysis to pinpoint target audiences, enhancing the impact and ROI of marketing strategies.-Worked closely with cross-functional teams to ensure seamless integration of marketing initiatives, resulting in cohesive and effective campaigns.

Steered high-touch projects from conception to fruition, ensuring seamless talent acquisition strategies. Developed and implemented standardized campaign naming conventions which significantly improved tracking efficiency for both paid and organic marketing initiatives. This initiative not only fostered consistency across central and decentralized marketing campaigns but also optimized our demand-based ad spend. Additionally, I automated an approval workflow that accelerated campaign launches by streamlining supervisor approvals and production handoffs, thereby enhancing our department's agility and responsiveness.Key accomplishments include...- Spearheaded the development and organization-wide adoption of campaign naming conventions, across all job postings and marketing efforts, both paid and organic, streamlining the tracking for campaign spend.- Campaign naming conventions ensured consistency in central and decentralized marketing efforts & enhanced the efficiency of our demand-based ad calculator.- Created an automated system for managing decentralized campaign approvals, expediting the pre-launch process by routing proposals directly to supervisors and, upon approval, to the production team within the marketing department.

Jacksonville, Florida, United States

Develop and implement comprehensive marketing strategies, promotional campaigns, and tactical plans to drive growth for designated business units. Oversee budget management, monitor campaign effectiveness via marketing databases and CRM tools, and provide regular performance reports. Liaise with sales, design, and marketing teams, as well as business unit leaders, to secure alignment and approval for all initiatives. Key accomplishments include...- Managed end-to-end advertising for exclusive one-day real estate sales events in prime vacation destinations.- Created and executed a standardized project template to streamline campaign planning and execution.- Assigned tasks effectively, ensuring all projects were delivered on time and within budget.- Oversaw budget management, optimizing allocation of resources for maximum impact.- Monitored campaign performance using marketing databases and CRM tools, providing actionable insights through regular reports.- Fostered collaboration between sales, design, and marketing teams to align initiatives with business goals.- Secured approvals from business unit leaders, guaranteeing smooth implementation of marketing plans.

Jacksonville, Florida Area

Oversaw digital presence and online marketing strategies for a portfolio of brands, encompassing website management, social media engagement, and content development. Expertise includes crafting press releases, enhancing SEO, generating compelling blog posts, executing targeted social media campaigns, and driving email marketing initiatives. Delivered insightful analytics reports to inform sales and marketing decisions.Key accomplishments include...- Managed a diverse portfolio of brand's digital presence, ensuring cohesive online marketing strategies across websites, social media, and content creation.- Led a team in developing engaging content, from press releases to blog posts, boosting brand visibility and audience engagement.- Implemented SEO best practices to enhance organic search rankings and drive traffic to brand websites.- Executed targeted social media campaigns that increased followers and fostered community interaction.- Drove email marketing initiatives, creating compelling newsletters and promotions to retain and grow customer base.- Analyzed data trends through comprehensive analytics reports, providing actionable insights for sales and marketing strategy optimization.- Balanced creative and analytical tasks to maximize both brand reputation and profitability.

Jacksonville, Florida, United States

As a Marketing Assistant, I had the dynamic opportunity to support the Marketing Manager in elevating our brand's digital presence and executing robust online marketing strategies. My role involved hands-on involvement with website management, actively engaging with our audience on social media, and contributing to content creation that resonated with our target market. I honed my skills in drafting press releases, optimizing SEO, and crafting blog posts that captured attention. Additionally, I played a key role in rolling out targeted social media campaigns and email marketing efforts that bolstered our engagement metrics. A significant part of my responsibilities included analyzing data to produce insightful analytics reports, aiding in strategic sales and marketing decisions.Key accomplishments include...- Spearheaded digital marketing initiatives, enhancing brand visibility and customer engagement across various online platforms.- Managed website content, ensuring a seamless user experience and maintaining brand consistency.- Engaged with audiences on social media, fostering community growth and increasing interaction rates.- Developed compelling content, including press releases and blog posts, to captivate our target market.- Implemented SEO best practices to improve organic search rankings and drive traffic.- Executed targeted social media campaigns and email marketing strategies, resulting in improved engagement metrics.- Analyzed marketing data to produce actionable insights, informing strategic decisions that positively impacted sales.

As a project manager I oversaw the development of blog content, white papers, case studies, email marketing campaigns, and social media managment.

As digital marketing consultant I was responsible for compiling monthly web traffic analytic reports for client accounts; website maintenance, content creation, monthly newsletters inside and outside sales; blog content creation and maintenance & social media maintenance.

Fort Lauderdale, Florida

My responsibilities included the creation and implementation of quarterly editorial calendars, blog and social media maintenance.