Direct internal communication strategy and promote the company brand and values across five regional New York city locations, managing a communications team of two. Modernize communications channels to maximize employee and customer experience and support the Chief Executive Officer. Partner with senior leadership, marketing and HR teams to identify messaging and share best practices.

Managed corporate communications, developing strategic organizational plan and leading major corporate strategies for employee engagement optimization and culture improvement.

Spearheaded global external and internal communication initiatives supporting brand and driving sales pipeline. Strategized marketing content and supported company strategy, social media content and website management. Oversaw hundreds of thousands of dollars annual North American communication budget, including public relations, digital communication and events. Partnered with trade associations and customers through opportunity research with B2B & B2C campaigns. Launched branded sustainability messaging platform, EarthTelligent, to educate customers about plastic packaging manufacturing efforts. Released first report outlining corporate initiatives, carbon footprint, and complex metrics. Led publication activities for proprietary magazine. Planned and executed national and regional events.

Executed investment-based marketing initiatives across multiple channels. Managed multimillion annual LinkedIn digital marketing budget. Developed and launched paid social campaign designed to increase presence and lead generation via LinkedIn, Facebook, and Twitter. Directed yearly projection modeling to optimize vendor conversion rates and lead generation. Gained new territory for leads and prospects by working with LinkedIn staff to understand campaign performance and opening digital marketing channel options.

Facilitated all promotional activity including budget and initiative planning for the North American market which comprised of advertising, communication, tradeshows, events, and publicity. Streamlined SEO plan targeting increased online visibility with quarterly campaign oversight for both B2C and B2B business units.

Supported all Corporate Communications efforts internally and managed Corporate Social Responsibility efforts working closely with partner foundations.