Member of Kantar Los Angeles' leadership team, helping to set strategy and guide execution for 20+ staffers. Cultivated loyal, deep relationships with several of Kantar’s largest accounts, leading engagements with major multi-nationals and local giants. Repeatedly earned best-in-class client satisfaction.Drove business growth with strategic account planning, compelling proposals and expert guidance for both new and existing clients.Translated complex datasets into clear, story-driven reports with actionable findings, highlighting strong data analysis skills and the ability to communicate insights simply and effectively.Recognized as nurturing mentor who fosters a positive and engaging work environment.

Co-created, embedded and activated Kantar’s “Emotional Brand Connections” offer – a validated quant approach to measure consumers’ emotional connection to a brand, grounded in neuroscience and psychology, leading to new revenue streams.Led Added Value’s communications testing practice in the US.Communications Thought Leader for Added Value Global, leading to significant increases in client ad spend investments and evolution of brand and communications strategy.Designed and initiated training around core offer pillars including copy testing.

Specialized in industry leading “DRI” ad testing for Los Angeles office across key clients.Oversaw 10 – 15 projects concurrently. Championed moving research online.