Played a vital role in the overall marketing, brand awareness and communications strategy for the organization, including content creation and crisis communications. Served as editor and designer of the Quarterly magazine.

Specializing in marketing strategy + implementation, marketing analytics, design and communications solutions. Expert knowledge of Adobe Creative Cloud software. Available for publication or marketing campaign consulting, digital content creation, feature writing and SEO audits. Extensive experience working in A/E/C and start-up environments.

Managed multi channel marketing & communications efforts for The Venture Center—an entrepreneur support organization—including digital marketing, content marketing, social media, media relations, analytics, web design & collateral creation. Coached and instructed start-up company founders in the areas of marketing, branding and pitch deck design. Successfully promoted programs geared at start-up companies including the VC FinTech Accelerator, a competitive 12-week program for early state financial technology startups. Conceived and implemented integrated marketing communication plans to maintain brand consistency, represent the brand voice and maximize effectiveness. Designed and implemented comprehensive marketing strategies to create awareness of the company’s events, programs and initiatives.

Directed the efforts of the marketing, communications, education and public relations teams, as well as coordinated at the strategic and tactical levels with the other functions of the company, including e-commerce. Defined and developed communication and training materials necessary to achieve customer success. Ensured product value propositions and competitive market positioning were understood and communicated through sales team training, printed materials, video tutorials, a searchable online knowledge base, blog content, trade show exhibits, speaking engagements, presentations and email campaigns. Acted as the voice of the customer to identify market needs and improve product offerings. Worked closely with the development team (Agile/Scrum environment) to define, drive and maintain technical product requirements aligned with market strategies. Successfully increased national marketing awareness and sales lead generation though the development and management of an $800K marketing budget which included advertising campaigns (print+digital), a website redesign, brand repositioning, email marketing, social media, multimedia and trade show appearances. Served on senior management team; supervised two full-time employees, as well as managed interns, contractors, freelancers, sponsorships, vendors and media relationships.

Delivered new, innovative ideas of communicating messages, both through design and technology applications including: print advertising, presentations, online and e-mail marketing, trade show exhibits and event collateral. Worked with business development team to understand their needs and develop direction, concept and specifications for assigned projects and proposals for new business development totaling more than $250 million annually. Developed visual brand and collateral for DreamCatcher Hotels. Implemented and enacted all social media practices.

Responsible for the creative direction of the publication, special publications and all promotional and marketing materials, as well as the management of the production team. Duties included: magazine layout and design, file preparation, photo styling, photography, and photo correction. Played an integral role in developing annual editorial calendar and media kit. Developed and maintained budget for production freelancers, computers, photography equipment and web services, as well as maintained digital magazine archives.

Responsible for the business development and service of accounts in all aspects of yearbook production: graphic design, photography, writing, page layout, marketing and pre-press coordination. Developed brochures, newsletters, website and other direct sales pieces focused on new business development and yearbook production. Coordinated all contracts, printing specifications and maintained budgets for all accounts. Established Yearbook University, a highly anticipated 2-day summer workshop for high school and middle school yearbook students.