Jennifer Frost Email & Phone Number

New Fairfield, Ct, Us

Yonkers, Ny

I direct a cross-functional team of UX product designers that support the product and marketing roadmap from ideation to delivering solutions that help build the future of our online experience and increase memberships. All while watching UX best practices, SEO considerations, and accessibility.• Executed multiple design systems, updating and evolving them with current technologies, tools, and trends. • Managed design operations by changing design tools within the UX team to streamline workflow, save money, and manage consistent output.• Helped grow the UX team by hiring product designers and managing freelancers.• Facilitate collaborative redesign brainstorming sessions. • Lead design reviews and critiques during daily standup.• Deliver well-executed, on-brand, accessible experiences for consumers.• Manage and advocate the growth of the current design system.• Enhanced the product discovery journey on product page templates, resulting in an average 30% lift in memberships. I helped facilitate the collaboration between UX, product, SEO, editorial, and brand design.

• Rebranded the website based on Pentagram brand redesign.• Facilitated the company’s transition from a successful subscriber model to a thriving membership model by redesigning and optimizing the site.• Created new products to add to the membership offering.• Campaigned to get a dedicated development resource to co-create a design system.• Spearheaded UX design initiative on the Add to Cart page that helped increase our conversion rate on mobile by 17.6% over the control. • Overhauled the order flow resulting in a 17 sec faster completion rate and increasing conversion to 2.6% on desktop and 11.6% on mobile.

• Created the first design system for ConsumerReports.org.• Re-Branded the Consumerist and redesigned the blog site.• Designed the website for ShopSmart Magazine, a division of Consumer Reports.• Designed Consumer Reports and Consumerist mobile app.

Owning my own design business has taught me how to run all aspects of a small design studio, including budgets, timelines, project management, working with clients and collaborating with other interactive professionals. Over the years I’ve produced work for Ziff Davis (PC Magazine, CIOinsight, Eweek and Extreme), The National Audubon Society, Richie Rich, Grid Apps, Chapdeline Institutional Equities, Purseket, Mavi Jeans and OCMP online.

New York, New York, United States

At Register.com, I was responsible for developing the look and feel of the website and for improving the website’s conversion metrics. I incorporated sound UX principles into my designs and translated consumer insights into compelling, tangible user experiences through usability testing.• Created and maintained the brand style guide for online and print.• Successfully transformed Register.com into a customer-friendly site by implementing a customer-centric UI/UX design.• Hired and managed product designers and a pool of freelancers.• Implemented in-house usability testing, leading to increased conversion rates.• Redesigned Register.com, boosting Average Order Value by $10/person (20% increase).

Conceptualized, executed, and oversaw all web/print graphics, animation, banner ads, and graphic identity since the company’s inception, during Reigster.com’s ownership, and until Register.com sold the company in 2002.• Created and implemented the brand identity, website, and marketing materials.• Designed the UX/UI for a revenue-generating consumer-to-consumer transactional domain exchange and community.• Afternic went live in December 1999 and was acquired by Register.com in September 2000.

This was a very popular content and community site. I worked with production, marketing, and business development teams on special promotions. I designed Co-branded pages, new theme sections and banner advertisements.

My responsiblities included, designing, coding and maintaining the first intranet for the company. I did the project managment to orgainize and gather content from key departments like Human Resouces. I also trained people how to use the Web and update their own intranet content.

Bfa, Graphic Design

Graphic Design