Jennifer Rodriguez Email & Phone Number

Tampa, Fl, Us

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Marketing Client Services Team-Virtual Forums-Sponsored Marketing Campaigns-Chronicle Intelligence Editorial Products and Marketing Campaigns-Project ManagementCurrently serves on the DEI Council (Diversity, Equity and Inclusion Council) - Launched the inaugural 2022 "Diversity in Media" scholarship. Managed the 2023 and 2024 Chronicle Diversity in Media Scholarships.

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Miami/Fort Lauderdale Area

• Constructed and managed all digital/print marketing strategies and annual content planning campaigns for the Global First Year program. Partnered closely with university admissions director and managing director to increase student acquisition by leveraging marketing strategies. Implemented all social media channel strategies and significantly increased platform engagement. Hosted region-targeted virtual recruitment webinars/trainings on product knowledge.• Designed all program print collateral and digital toolkits and maintained up-to-date information on partner and third-party websites. Produced compelling content across multiple channels through a variety of mediums including video, photography, blogs, testimonials, feature stories and media packages for university communications, enrollment management services and global recruitment teams.• Served as primary brand strategist and liaison between university external relations and corporate partnership ensuring all brand and product positioning was in alignment with all stakeholders. Protected reputation and excellence of the university brand while showcasing the creative and authentic storytelling of the student experience.• Organized, hosted and budgeted "FAM" conferences for global educators, agents and prospective students at FIU. Welcomed over 200 educators and students to campus contributing to increased ROI and student conversion.• Supported team with data analytics and metrics to track digital platform success and preserved the digital media library. Trained in Marketo, Design Studio, Adobe Creative Cloud, SalesForce and WordPress. Mentored new marketing coordinators at corporate HQ.• Proved highly successful in a global highly-functioning, cross-organizational, multi-cultural and fast-paced environment.

Boston, Ma

Developed and managed several top global partnerships. Example organizations include US Department of State EducationUSA, Laspau (Academic Programs for the Americas), AmidEast, and Jusoor Syria.Secured 2 new strategic MOU's with top global education organizations, Partners of the Americas and New Oriental Vision Overseas Consulting.Created and coordinated the first-ever hybrid virtual/physical college fair associated with the Department of Defense (DOD) for U.S. citizen students and their families serving abroad in Germany.Constructed marketing materials and toolkits, equipping partners with event marketing strategies, and coached them to drive student registrations to our virtual events, increasingly converting registrations to live user participation.Conducted e-mail marketing campaigns through Marketo and the continuous analysis of audience segmentation. Tracked, recorded and provided real-time virtual engagement results for online events.Drove user registrations and online traffic to CollegeWeekLive events from EducationUSA, strategic global partnerships and international non-profit organizations.Surpassed aggressive individual and team quarterly goals organizing hundreds of virtual college meetings between international high schools/EducationUSA offices with US universities.Led global webinars and trained attendees, including EducationUSA Regional Education Advising Coordinators, on how to maximize resources using company’s offerings.

Boston, Ma

Managed a global territory of target international high schools, expanding engagement of CollegeWeekLive.Exhibited and engaged at NAFSA: Association of International Educators conference and the Overseas Association for College Admission Counseling conference.Completed NAFSA e-Learning Certification Course: Introduction to Armchair International Student RecruitmentAdded thousands of new international student and counselor registrants to CWL online events. Grew admissions of international students to US schools and sending US students abroad.

Boston, Ma

Member of the High School Partnership Team.Managed a global territory of target international high schools, expanding engagement of CollegeWeekLive.Added thousands of new international student and counselor registrants to CWL online events. Grew admissions of international students to US schools and sending US students abroad.Concentrated marketing efforts on South America and Asia growth.Exhibited and attended at NAFSA conference and OACAC conference.

Miami Beach, Fl

A new strategic role created by EF Education First in an effort to capitalize on my skills and contributions. Launched and managed the first school-based US admissions/sales office in the country.Created a new sales process for social media, walk-in and phone leads for education consultants.Responsible for communicating new on-the-ground strategies to corporate headquarters. Trained and coached school staff, building a team to improve global sales.Developed strategic partnership with Miami Visitors Bureau, achieving new local growth opportunities.

Cambridge, Ma

Managed and increased the growth of international travel for schools and teachers in the Ohio territory.Generated new sales opportunities and converted in-house leads to a 22% territory sales growth.Leveraged strong sales experience to meet long- and short-term sales goals, building valuable customer relationships throughout the complete tour-planning process.

Gainesville, Fl

Head Director/ Choreographer, Ritmo Sabroso Salsa Dance TeamDeveloped a Client Communication Plan including situation analysis, backgrounders, fact sheets, news releases, feature stories, speeches, brochures, PR ads, special event planning and a PSA.Senior Salsa Instructor teaching, motivating and guiding students in a large class environment.

Washington D.C. Metro Area

Organized and implemented multiple cultural events and campus activities to promote studying in Australia.Hosted information sessions, counseling and distributed literature to students.Maintained communication with Embassy and prospective students via email, phone and social networking sites.

Gainesville, Fl

Advertised programs to students on campus, distributed literature, and generated promotional materials. Hosted study abroad fairs for prospective students collecting information for senior management.

Washington D.C. Metro Area

Member of the Congressional Liaison Office and the Cultural Branch. Communicated to senior management important issues affecting Australia in Congress by researching current legislation and congressional sentiment. Participated in various committee hearings on Capitol Hill regarding prominent Australian issues.Coordinated Embassy cultural events under “Australia Presents," and created portfolios and leisure itineraries for Australian Parliamentary Delegation visits to D.C.

Gainesville, Florida Area

Composed press releases, public service announcements and advertising materials.Event management and vendor management of the Gainesville Downtown Festival & Art Show and The Hoggetowne Medieval Faire.Published on The City of Gainesville Cultural Affairs Division Web site

Master Of Arts (M.A.), International Business

Activities and Societies: NaviGators Student Exchange Program, Head Choreographer Ritmo Sabroso Dance TeamFocused on International.

Master Of Arts (M.A.), International Business

Activities and Societies: Erasmus Student NetworkSpring Semester Exchange Program. Milan, Italy. Achieved Certificate of Completion.

Bachelor Of Science In Public Relations, Public Relations

Activities and Societies: Member, Public Relations Student Society of America 2007Graduated Cum Laude Outside Concentration: Event.

Tourism And Recreation Management

Activities and Societies: Australian Parachute FederationSummer Semester Study Abroad. Sydney, Australia