Serving as a leading Influencer expert at the agency for clients looking to build equity in the creator, influencer, and celebrity landscape. Responsible for partnering with Nike's EVP through the development of client influencer plans, client management, new business, and internal management of staff.CORE RESPONSIBILITY: - Developing digital-first year-round strategies across NAM & Global accounts- Partnering with client’s IATs & ensuring all 360 strategies encompass a creative influencer approach- Providing counsel in the areas of influencer marketing and celebrity partnerships- Leading plan execution, overseeing & mentoring the influencer team directly reporting to me- Providing on-the-ground support at key client activations, managing high-profile relationships with top-tier influential profiles inclusive of creators and celebrities- Ensuring client KPIs are met and campaign results are reported effectively- Managing financial metrics including budgeting & servicing- Staying up to date on client's competitive landscape/market trends to consistently feed into strategic thinking and planning.

Responsible for developing and leading the 360° Influencer Marketing and CommunicationStrategies of the group’s Designer Beauty Brands like YSL Beauty, Armani Beauty, ValentinoBeauty, Prada, Mugler and Maison Margiela Fragrances.Leveraged expertise in Influencer Marketing with the goal of generating social advocacy byestablishing and nurturing authentic relationships with on-brand beauty, fashion and lifestylecreators on Instagram, TikTok and Youtube across the US and Canada. Managed two externalInfluencer agencies comprised of several account leads in each to support the execution of thebrands' Influencer-related initiatives such as events, campaigns, collaborations and seedings.MAIN RESPONSIBILITIES1. PRESS RELATIONS STRATEGYBuild and manage the PR strategy for the brand in accordance to Paris/Milan’s direction, while ensuring it leverages all key stakeholders playing a role in the brand’s image:- Influencers- Journalists- Retailers- Consumers2. INFLUENCER STRATEGYBuild the advocacy strategy focused on the creator economy and securing visibility for Designer Brands across most relevant digital plaftorms. Engage, manage and maintain relationships with on-brand beauty and lifestyle influencers on an always-on approach for pillars while also securing coverage for 3-star launches.3. EVENTINGStrategize impactful and memorable in-person & digital PR events with defined key stakeholders (press, influencers, BAs & consumers) that make an impact on the business or brand image. 4. SOCIAL MEDIABuild and manage always-on social media campaigns that use a mix of local and DMI-generated content. Manage all of the campaigns’ stages, from pitching of influencer brief to contracting, reviewing of content to presenting campaign results.5. PARTNERSHIPSIdentify and negotiate tailor-made partnerships with Sephora/HBC/SDM's Marketing and Social teams to secure strong social share of voice across social platforms

Implemented the 360° Influencer Marketing and PR Strategies of the group’s Designer Niche Fragrances

Founded an e-commerce known for its dedication to developing the Guajira region of Colombia, South America by working alongside artisans of Aboriginal descent. The e-comm worked with local Colombian artisans to sustain their economies through bag weaving. Worked through fair-trade agreements.Managed the logistics and branding of the company from beginning to end, starting with the design of clothing, hand bags and jewellery, followed with their production by local artisans in Colombia to the importation and distribution of the products via Posh’s online retail shopResponsibilities |Responsible for designing and hand crafting handbags, accessories, and garments for each collection; creation, design and edit of promotional materials.• Garment Design• Accessory Design• Photography (photo-shoots; concept creation; editing)• Brand Management (creation of brand name, story and image)

Curated content on the brand’s social media platforms to give a unique personality to the brand and introduced the concept of influencers, generating an influx of new followers (100K on Instagram).Contributed to the development of the brand’s new digital strategy, leading to the brand’s popularity amongst the Latin American Elite, Celebrities and Bloggers.Personally assisted the head designer when attending press-related events. Ensured events were successfully reported and documented on all media outlets.

Responsible to act as a brand ambassador and represent the brand in a way that evoked a Jetset, Fabulous and Chic lifestyle. In charge of creating and maintaining lasting relationships with clients throughout every step of the purchasing process.• Brand Ambassador• Participation and coordination of seasonal product knowledge meetings at head office• Co-creation with clients, peers, management and head office• Communicated with corporate office to provide the highest level of customer service• Compiled nightly and monthly reports• Reorganization and restructuring of back stores• Team player

About |Fashion Business Uncovered was a day-long event held on February 21st 2014, focused on the industry and business behind "all things fashion.” As the first of its kind at McGill University, the committee’s initiative was able to successfully bring on board several influential speakers, including the Global CFO of Chanel, the editor in chief at BoF, the product manager at Frank & Oak and many more. Responsibilities | Responsible for developing FBU’s brand image and promotional strategy, such that a solid and consistent foundation in imagery and branding be established successfully and for the use of FBU’s future conferences. • Creation and execution of marketing strategy• Logo creation• Brainstormed concept behind promotional teaser video• Edited teaser video• Helped create and edit visual content advertising FBUSpeakers |• CFO of Chanel (Global) – Philippe Blondiaux• Founder & CEO of Business of Fashion – Imran Amed• Director of E-commerce for Brown Shoes – Richard Sejean• VP Human Resources of Artizia – Christine Roberts• VP of Human Resources of Le Chateau – Wendy Stapleford• And many more…

Learned to serve clients under high-pressure situations while maintaining friendly relationships