Jennifer Erickson Email & Phone Number

Lead a team of seven to address strategic communication needs for a large nonprofit health system with more than 350 locations.Counsel executive leaders on communication strategy to reach a wide range of internal audiences. Develop communication to educate and engage individuals across the organization about strategic planning, training- and culture-based initiatives and changes in organizational structure.

• Develop, implement and execute communication plans directed at employee, physician and volunteer bases for hospital level initiatives.• Write and produce an electronic newsletter, screensavers and other printed materials to communicate information vital to employees at Texas Health hospitals.• Counsel hospital administration on the best way to communicate messages to employees.• Create events to communicate long-range planning and goals to employees.

• Develop, implement and execute major campaigns and communication plans for corporate level and hospital level initiatives.• Generate local, regional and national placements on key service line stories in both urban and rural hospital settings. • Generate creative ideas for media coverage of key service lines. Created an event with the Boy Scouts to garner media coverage of the new daVinci surgical robot. The event created goodwill with the families and garnered media and social media… Show more • Develop, implement and execute major campaigns and communication plans for corporate level and hospital level initiatives.• Generate local, regional and national placements on key service line stories in both urban and rural hospital settings. • Generate creative ideas for media coverage of key service lines. Created an event with the Boy Scouts to garner media coverage of the new daVinci surgical robot. The event created goodwill with the families and garnered media and social media attention. • Write, edit, proofread and publish news releases, social media posts, and assist with editing e-newsletter articles for internal messaging purposes• Build relationships with internal customers by advising on communication plans, strategies and tools; and give recommendations for effective execution of tactics.• Work closely with marketing and brand promotions, web, and internal communications to develop multi-prong approaches to publicizing our hospitals.• Maintain relationships at the hospital level to generate media placements.• Selected as department representative on division multidisciplinary teams to improve workflows.KEY ACCOMPLISHMENTS• March for Babies campaign was recognized by March of Dimes as a nationwide model. Work included drafting communication plan, creating media events to raise awareness of Doug Hawthorne’s chairmanship, drafting speeches and talking points, creating and pitching media advisories and releases.• Created Texas Health Moms, which was recognized by national publications and industry consultants as a best practice.• Hospital leadership consistently expresses appreciation for my ability to write messages to employees, physicians and volunteers so that the message is conveyed in their individual voices.• Generated national media coverage for Doc Shop and daVinci stories. Show less

Covered all aspects of the health care industry in the Dallas-Fort Worth area including hospitals, tech companies and insurance providers.

Covered all aspects of banking, health care and insurance companies in the Louisville area.

Bachelor'S, Journalism

Activities and Societies: The Maneater, The Missourian Pursued Bachelor of Journalism while working newspaper jobs that included.

Education record