Jennifer Gilman Email and Phone Number

You deserve a brand that you love!Flourish&Co is a consulting agency designed exclusively for wedding and event pros. We do everything from full launches to working with event companies to refine their marketing, sales, and customer experience strategies igniting their brands. We’re all about creating processes and experiences that convert leads, drive sales, and make raving fans.• Monthly Coaching• Full Consulting with Brand Launches or Rebrands• Project Consulting for specific projects like websites, menu design, onboarding materials • Social Media Management

Simply stated, I exist to empower sales, increase brand recognition, and support the customer experience. Tasked with facilitating an aggressive growth plan, my primary goals, and initiatives include:• Company liaison and brand ambassador to seek and nurture marketing opportunities with local and regional strategic partners• Responsible for developing, maintaining, and communicating annual pricing and promotional offers via catalogs, website, events, and digital marketing• Develop and create marketing strategy, budget, and corresponding project calendars• Continuous evaluation of sales trends, marketing, and social media metrics• Provide sales support by developing and maintaining VIP purchasing programs, demand generation programs, and customer appreciation initiatives serving both our B2B customers as well as the consumer market• Partner with management team to develop and fine-tune customer experience standards throughout the customer experience cycle• Community outreach through networking, speaking, and volunteering. Develop and oversee advocacy programs built on strengthening our B2B relationships• Engage, grow, evaluate, and create content for all social media platforms• Design, setup, and provide support for trade shows, display installations, and various onsite events • Project manager and marketer for specialty hosted events: Wedding and Corporate Open Houses, networking events, etc. Increased vendor and guest attendance by 600%, while improving overall event quality and experience for all participants • Forecast and manage marketing and event budgets• Report on overall program, event, and marketing results• Design, coordinate, and photograph stylized shoots for product catalogs, social content, PR and media requests, and marketing campaigns

Brand advocate as well as provide photographic, business, and sales training as it relates to emerging brands and new niche markets. Develop and record training videos for photographers to improve their photographic skills, with a concentration in product differentiation and the customer experience. Presenter for annual Summer Sales meeting. Print Juror and award selection for the Chairman’s Print Competition.

Brand and product evangelist through speaking and mentoring. Guest blogger and visual content curator. Offer product development, consumer insights, research and feedback. Trade show booth design and rebrand, setup, and convention support staff.

Tasked with revitalizing the existing KSP brand, produce social engagement, and develop a marketing calendar with systems in place to streamline marketing efforts among key staff members.• Implement cohesive marketing campaigns through traditional, digital and social media outlets• Calibrate flourishes along their customer experience cycle, including the development of better onboarding methods for clients within each of KSP's major product lines • Design and create company correspondence such as catalogs, price lists, promotional materials as well as branded materials like product packaging• Principle content curator: blog, social media, editorial magazine content• Unify branding and messaging across social media platforms. Developed a social media strategy to increase followers as well as engagement. Pinterest especially saw increases over 700% within six months.

Where to start...• Built a successful business and brand based on quality, reputation, relationships, community support, and altruism• Hired, trained, and managed staff focusing on building strong, effective teams. Led a staff of five to earn over half a million in sales per year- that's a lot of photographs sold!• Develop a recognizable and trusted brand in the higher-end wedding market based on exceptional customer service, public relations, and community activities • Traveled to almost all 50 states speaking, teaching, consulting...if you're in either of the Dakotas or Idaho, let's talk.• Published work and interviews in dozens of national magazines such as Rangefinder, The Knot, Studio Photography, and Professional Photographer Magazine• Earned the title 'Ohio's most awarded Portrait and Wedding studio' with awards from the Professional Photographers of America and subsidiaries. List of awards include: Two Canon Par Excellence Awards, 23 Fuji Masterpiece Awards, 16 Kodak Gallery Elite Awards, 4 time Photographer of the Year by the Professional Photographers of America, 3 time Ohio Photographer of the Year...to name a few• Oversee day-to-day managerial operations such as strategic planning, scheduling, sales, quality control, and development of internal systems • Define, scope, monitor and document all required work for projects ensuring alignment of resources and deliverables•Seek and procure corporate sponsorship for trade shows, conferences and speaking events•Perform touch point analysis to systemize, manage, and exceed customer expectations•Product development based upon industry and market trends matched with sales objectivesQualifications: Natural leader, detail-oriented, team player, strong presentation skills, proactive problem solver, above average knowledge of Microsoft Office Suite and Photoshop, timeline-driven

Teach business best practices to photography and graphic design students as it related to them starting out in their careers. On a side note, I took this position to gain speaking experience because if you can talk to teenagers, you can talk to anyone ;-)• Develop and manage syllabus materials• Coordinate curriculum with academic department chair• Facilitate Class Instruction• Evaluate Student Performance

-Visual merchandising manager contributing to the advertising, marketing, and sales efforts of retail locations by designing, developing and taking charge of the visual look of stores and merchandise • Execute merchandising strategies by creating and maintaining visual displays on the sales floor • Contribute to the profitability of stores via merchandise handling and inventory control efforts• Create and implement exclusive in-store events for customers• Coordinate employee events such as special training days and company outings• Oversee the merchandising and opening of new stores as well as store remodels• Work with sales and management teams to achieve commercial goals• Analyze sales figures and forecast future sales volumes and market trends