Jennifer Gingras Email & Phone Number

Oakland, Ca, Us

Communications consulting for the digital age:* Web content strategy, planning, writing, and editing* Research-based digital engagement strategy and tactics* Holistic communications planning

San Francisco, Ca, Us

* Designed, executed, and operationalized content strategy for Universal Help Module platform: Curated, created, and localized content to provide in-context self-help and contact options for customers at every point of the customer journey.* Built content strategy for major customer incident response team; wrote, localized, and distributed targeted emails on mission-critical timelines.* Developed and documented original content and tone for automated customer service agent (AVA).* Managed editorial calendar and advised on platform migration for the Autodesk Store Help experience.* Working closely with UX, iterated on industry-focused content experiences for ongoing optimization.* Provided campaign analysis to inform company-wide content strategy framework.* Defined success criteria for the online touch-points and reported both internally and externally.

San Francisco, Ca, Us

* Edited and managed content for style/brand adherence, web best practices, and SEO. * Developed and managed a "mirror image" page guidance library to provide real-time, online authoring guidance to content owners in a format that matched their product center pages.* Built and maintained effective working relationships with web marketing managers, marketing team, and various business partners to ensure a strong pipeline for content resources and approvals.* Partnered with web marketing managers and web project managers to ensure smooth, on-time publication of content.* Provided training on web best practices for stakeholders throughout the company and vendor network.

* Wrote customer-centric web copy that followed landing page best practices for usability, search engines, and Autodesk web editorial style.* Rapidly iterated on variations of copy as extensive testing was performed. * Evaluated copy as part of page performance for specific conversion KPIs.* Integrated content learning from test successes into future copy tests.

Reston, Virginia, Us

• Managed content owners (subject-matter experts) and worked with stakeholders to plan, create, edit, and continually update content for the websites mba.com and gmac.com.• Advised on social media and digital influence based on best practices, conversation mapping, and the latest research. Managed strategy and soft launch of Official GMAT social media presence.• Wrote and edited marketing email; managed blast email system (Lyris listweb) and monitored campaign analytics.• Managed internal resources and external vendors to keep projects within scope and budget, while meeting evolving business needs.• Evaluated and assisted in roll-out of new tools, including migration to Sitecore CMS in March 2011.• Developed benchmarks vs. competitive websites with regard to content standards and possible enhancements.• Recommended measurement and tracking tools and enhancements to optimize user experience and facilitate user satisfaction.• Achievements: 2008 Apex Award of Excellence for Websites for gmac.com (80% rewritten in 2007).

Reston, Virginia, Us

As Senior Writer/Editor, I managed all aspects of internal publication projects and served as the communications lead in cross-functional projects. I reviewed the majority of our print content for tone, style, and grammar. Writing responsibilities included web content, marketing emails, newsletter articles, brochures, print collateral, reports, and documentation.

Reston, Virginia, Us

• Managed review and internal/external production schedules for all communications projects and publications: e.g., annual reports, survey reports, member directory, GMAT Bulletin, and GMAT official study guides.• Managed external design and print vendors, as well as freelance writers.• Managed website content and guided approx. 25 content owners/authors; wrote and posted web content as needed for the Council’s two websites and associated online publications.• Served as communications team lead for cross-functional projects.• Developed and wrote new promotional pieces for existing and emerging audiences: e.g., brochures, educational timelines, fact sheets, internet landing pages, etc.• Upheld editorial style guidelines and quality standards; provided editorial support at all levels for web content and print publications.

• Added responsibilities: Edited articles in two external magazines, copy edited and proofread all conference materials (electronically and in hard copy), reinforced production schedules.Awards: 2004 Staff Recognition Award (with six colleagues) for exemplary work on the first Plenary & Awards Sessions booklet (introduced at the 2003 Joint Statistical Meetings, San Francisco, CA)

• Ensured quality of main ASA publications; brainstormed new developments with ASA Media Group.• Edited abstract database for annual meeting; approx. 2,400 abstracts submitted each year.• Wrote and edited articles and columns in monthly member magazine (circ. 17,500).• Adapted and implemented internal style guide; worked with staff and authors to ensure quality and consistency.• Managed print schedules for seven technical journals.• Managed online submission and production process for Joint Statistical Meetings Proceedings CD-ROM (700+ submissions annually).

Us

• Researched and wrote articles and tip sheets for the organization's newsletters, • Designed and formatted two of the newsletters.• Edited articles and correspondence for colleagues • Developed presentations for the director and assistant director to present around the country. * This paid internship was designed for six months -- I was included in the staff retreat and asked to stay through my graduation.

• Provided customer service and account management for specialty magazine retailers.

Atlanta, Ga, Us

• Provided administrative support for two regional managers (hired after three-month temporary contract).

• Long-term assignments in communications, event planning, educational program management, and office administration.

Ma, Communications, Concentration In Digital Communication

Ba, Journalism

Gen Ed, English Lit