Digital Marketing Director, Acquisition And Retention
Englewood Cliffs, Nj, Us
• Launched CNBC PRO, a premium paid digital subscription product, implementing brand strategy, acquisition & retention strategy, customer service policies and reporting.• Led the multi-channel customer acquisition and retention strategy for CNBC Digital including driving adoption and awareness for CNBC mobile apps, OTT, podcasts and skills on voice platforms.• Collaborated cross-functionally with product, edit and research on optimizing usability, user experience and engagement on website and across suite of digital products.• In charge of email marketing program; doubled the number of newsletters and accelerated growth for existing ones.• Built a digital audience acquisition plan, including landing pages, for CNBC’s launch of new events and conferences.