Lead a team across marketing, sales, customer service, and product for second phone number brands in NA and in the UK overseeing the operating, revenue activities, and financial performance. Manage brands across the web and mobile.

Head of Vice Media Group’s North America audience development strategy team focused on email, distribution and direct to consumer offerings. Working cross-functionally on ideating and implementing opportunities to increase loyalty and engagement across all brands.

• Managed Refinery29’s newsletter lifecycle marketing & editorial operations, collaborating on product portfolio and editorial development.• Cultivated long-term distribution partnerships geared towards audience growth and brand alignment.• Partnered cross functionally and with external partners to build multi-channel marketing and social strategies for Refinery29’s premiere event, 29Rooms.• Guided the development of product marketing disciplines and go-to-market strategies for new lines of business such as e-commerce and consumer product collaborations. • Led the paid social distribution team focused on content discovery for custom content programs and the research team responsible for insights marketing, primary research and campaign measurement.

• Launched CNBC PRO, a premium paid digital subscription product, implementing brand strategy, acquisition & retention strategy, customer service policies and reporting.• Led the multi-channel customer acquisition and retention strategy for CNBC Digital including driving adoption and awareness for CNBC mobile apps, OTT, podcasts and skills on voice platforms.• Collaborated cross-functionally with product, edit and research on optimizing usability, user experience and engagement on website and across suite of digital products.• In charge of email marketing program; doubled the number of newsletters and accelerated growth for existing ones.• Built a digital audience acquisition plan, including landing pages, for CNBC’s launch of new events and conferences.

Brands: Time | Entertainment Weekly | Fortune | Money Magazine• Directed the consumer acquisition and CRM strategy across all four brands. Defined the strategic and creative vision for offline and digital performance marketing channels, and collaborated with edit, integrated marketing, operations and product teams to implement these directives.• Launched Time Inc’s first paywall on Time.com. Responsible for growth plan, A/B creative & offer testing and partnering with editorial teams on content strategy.• Worked cross-functionally with Time and Entertainment Weekly edit and product teams on the ideation, development and execution of new subscription offerings and products. Consumer marketing lead in the creation of a Time Magazine digital archive and the launch of an e-commerce store for Entertainment Weekly.• Appointed to lead the international consumer marketing teams on brand initiatives and launches for the Time and Fortune International editions. Acted as the main liaison for both the London and Hong Kong offices.

Brands: Time Magazine | Time for Kids• Managed the strategic business development and acquisition of magazine subscriptions across multiple platforms. Generated a significant increase in gross revenue.• Managed three direct reports as well as external resources including consultants, agencies and vendor relationships. Built and trained an off-shore team in India to create standardized circulation reports.• Re-launched new editions of Time for Kids; this included re-vamping all materials used in direct mail, website branding, retention and billing.

Brands: Entertainment Weekly | InStyle | Essence• Provided leadership for creative services, operations and fulfillment and ensured successful execution and implementation of marketing plans across brands.• Achieved an increase in direct mail contribution for Entertainment Weekly. • Increased net subscriptions through digital channels by increasing web presence and successfully developing a paid media strategy.

Brand: Sports Illustrated• Assisted in building and implementing marketing plans, testing agendas, offer development and list acquisition.