Jennifer Monk Email & Phone Number

Ottawa, Ontario, Canada

Montreal, Quebec, Canada

Reporting to the executive team, responsible for setting up and building out overall branding, communications, public relations and marketing strategy and structure for the new Abuse-Free Sport program established in June 2022. As the communications leader and a spokesperson for the organization, advises on strategic direction and messaging, manages daily media requests and crisis communication situations, and supervises direct reports and agencies. Advises and supports internal business partnerships, including Education and Research departments, Office of Sport Integrity Commissioner (OSIC), CEO and Maltreatment in Sport Sanctions Council. Interacts with external partners, such as the Office of the Minister of Sport and Physical Activity, Sport Canada, the Canadian Olympic Committee, AthletesCAN and the Sport Information Resource Centre, as well as National Sport Organizations. Recently collaborated on Abuse-Free Sport five-year business plan and the organization’s 2024-28 strategic plan.

Sherbrooke, Qc

Reporting to the Head of School and member of the Senior Leadership team for an international boarding school, interacted daily with students, faculty, administrative staff, parents, donors, alumni, and board directors from around the globe. Known for exceptional relationship-building skills, establishing key business partnerships with the Head of School’s office and the Board of Directors, as well as the Admissions, Advancement, Finance & Operations, Academics, Student Life, and Athletics departments and the Elite Hockey Program.Responsible for development and execution of comprehensive communications, marketing, and public relations plan. In charge of brand identity, reputation, and public relations, as well as role of media contact and spokesperson. Led crisis management and communication. Upon departure, the Communications and Marketing Department had the strongest reputation in the school in terms of value add.● In 2021, led eight-month organization-wide strategic planning exercise, including research, development, writing, and design of board-approved three-year plan.● In spring 2021, partnered with Advancement Team, in absence of a Director of Advancement, to raise over $1.3 million in a nine-week fundraising and engagement campaign targeting current parents (~260 students) and an active alumni base of ~3,500.● Overhauled all internal and external communications (digital, video, audio, print, social) and all marketing and advertising initiatives across all media (traditional, digital, social).● Oversaw website: strategy, design, content, search engine optimization, and analytics. Launched new website in January 2022.● Oversaw social media: strategy, content and analytics. Demonstrated year-after-year growth with metrics always surpassing each platform’s industry average engagement.● Managed Communications Department: budget, leadership and growth opportunities for direct reports and interns, and external vendors and agencies.

Sherbrooke, Quebec, Canada

Responsible for all communications, marketing, branding, and media relations initiatives. Effectively starting from scratch, as one individual, tasked with building and executing the institution's first ever strategic marketing and communications plan. Established a completely new, stand-alone communications and marketing function at the school, hiring two full-time direct reports and overseeing interns and outside agencies. Consistently over-delivered on metrics and executed a complete overhaul of the school’s marketing materials. Promoted to director and took on additional responsibilities within school leadership.● Responsible for communications for the school’s 2018 capital campaign, which included building the first new student residence in 50 years at a cost of over $8 million.● In 2017, led the complete redesign of Admissions prospectus, and rebranded and assumed publication of school magazine, The BCS Bulletin.● Instrumental member of the 2016 Strategic Planning Committee, quarterbacking much of the data collection and brainstorming/strategy process, and managing publication creation and communications roll out.● Grew Instagram following by 20% in first two months and 68% in four years; increased engagement by over 15% year over year across Instagram and Facebook; rebuilt a new Facebook business page after hacking; grew YouTube content exponentially; implemented social media guidelines and security best practices.

Montreal, Qc

Client lead for all Montreal PR accounts (20+). Responsible for yearly and project-based strategic communication, marketing, and media plans. Managed media opportunities, press materials, client speeches and media appearances, crisis management, traditional media and influencer relationships, and media monitoring. Office management, including up to three direct reports, with a leadership role in new business proposals and presentations.● Secured 100 million media impressions for L’Oréal Professional in under nine months, eclipsing one-year target.● Managed ‘DIESEL Pancake Breakfast’ fundraiser for ONEXONE’s Million Meal Movement, securing coverage on Entertainment Tonight, as well as live broadcast by Breakfast Television and Virgin Radio. ● Raised funds to feed 4,000 children a nutritious breakfast within two-hour event timeframe.● Mitigated talent and agency public relations during early influencer marketing era.

Laval, Qc

Responsible for all external and internal public relations and communications for all brands in the SCH Division, with a focus on the DermoCosmetics portfolio (notably NeoStrata®), as well as mass brands. Managed all public relations events (including speechwriting), advertising placement and original copy, media monitoring and analysis, daily media inquiries, research product launches, and press releases and mailings.● Led NeoStrata® brand debut at World MasterCard® Fashion Week ($500,000 annual sponsorship).● Coordinated $5 million NeoStrata® media campaign in 2014 and spring 2013 (TV, print, web, and OOH media)—largest-ever brand investment in advertising at the time.● Managed e-Learning platform launch.

Ville St-Laurent, Qc

Support the Communications Manager and ensure that all Communications projects are completed in a timely manner. Responsible for tracking and circulating media mentions. Deliver clear, persuasive and original copy for press release of new launches, and coordinate press mailings and media response. Assist in coordinating launches. Maintain media database. Assist in coordinating corporate PR events and speech-writing as required.

Montreal, Qc

Manage key VIP accounts (15+); coordination and implementation of monthly campaigns; external and confidential communications; event management.

Invercargill, New Zealand

Bachelor Of Arts (B.A.), English Literature And History

D.E.C Liberal Arts, Liberal Arts And Sciences/Liberal Studies

Education record

Digital Strategy & Communications Management Certificate, Communication And Media Studies