BARRETT – #SellingBetterFasterA leading business growth and sales strategy business, specialising in sales leadership coaching and training for sales and client facing teams, how to lead a culture of sales excellence. Tools include go-to-market strategy, sales operations frameworks and processes and stakeholder influence and engagement for internal teams.

Federal and state governments provided many significant grants to revive the entertainment industry. Clients included high profile songwriters, senior music executives, live music and hospitality businesses. Successful preparation of strategy, operational plans, and grant applications including sound business cases, budgets, work plans, COVID safe plans and demonstrated support from commercial partners and industry bodies. Strong relationships with government and key influencers were developed, which was essential to understanding decision drivers and guideline interpretations.

OneMusic Australia brings music and business together by offering simple centralized music licences, giving legal access to use in music in a business. Royalties in the form of licence fees are collected from music users and distributed to the music creators - the members. - P&L accountability for delivery of $50M licence revenue for commercial sectors including major concert promoters, sporting codes, cinema, nightclubs, and other strategic sectors in Australia- Negotiated major sports and music rights licences including 2018 Commonwealth Games, T2020 Women's World Cup and the Australian Open- Key member of the team responsible for developing brand, framework and customer focus to consolidate and simplify music rights and licensing- Roll out of new project initiative with peak bodies representing concert promoters, festivals, stadiums, performing arts centres, theatres, education and government- Developed a bespoke approach to licensing for premium clients with solutions for urgent complex issues- Led negotiations in client disputes to secure resolution before legal escalation- Worked on the digitization of licence applications and renewals for high volume, low value clients- Implemented digital music recognition technology in conjunction with international contractors to deliver an improved royalty distribution system

Music Licensing Services had an Australian client base of over 100,000 businesses across diverse sectors such as retail, hospitality, events and sport, fitness, government and childcare - businesses that use music in the customer offer or workplace. Any music - live, broadcast or recorded, that is used other than for personal use, should be licensed, with a royalty paid to the music creator. APRA AMCOS is part of a global music rights organisation that distributes royalties to artists derived from music licensing. KEY SUCCESSES- Transformed the culture and capability of the team from a compliance and litigious approach to a sales mindset and growing new markets. This, over time, changed clients' perspective of the organisation's brand- Transformation was underpinned by bespoke training, team workshops and rebuilding team diversity to align with market sectors- Year on year revenue growth from $30M to $60M over 10 years = 8% CAGR- Project driven approach to exponential growth in previous untapped market segments such as fitness centres, retailers, restaurants- Built and grew trusted relationships with industry associations through partnership and sponsorship programs and networking events- Drove market penetration strategies in specific sectors using data-based research, customer feedback surveys and international pricing comparisons